What you need to know

The prestige beauty sector achieved modest growth of 1% in value in 2018, reaching £2.91 billion, as purchase of premium brands increased from 2016.

Prestige products continue to have a high quality image, with 35% of adults agreeing that they last longer and 24% agreeing that they give better long-term results. Browsing is essential for product discovery, particularly in a bricks and mortar environment; 39% of prestige buyers find out about products whilst browsing in-store.

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

By premium brands, we mean top-end priced brands that are typically sold behind the counter in department store beauty halls (eg Lancôme, NARS, Clarins). This also includes brands which are part of designer fashion and accessories lines (eg Dior, Chanel, YSL) and those which have their own luxury stores (eg MAC, Illamasqua, Jo Malone).

Please note, the terms ‘premium’ and ‘prestige’ are used interchangeably throughout this Report.

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