Table of Contents
Executive summary
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- The market
- Consumer spending
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- Figure 1: Spain: Consumer spending on food, drinks and tobacco (incl. VAT), 2014-19
- Sector size and forecast
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- Figure 2: Spain: Food retailers’ sales (excl. VAT), 2014-24
- Channels of distribution
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- Figure 3: Spain: estimated distribution of spending on food and drink products by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 4: Spain: Leading grocers’ shares of all food retailers’ sales, 2018
- Online
- The consumer
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- Figure 5: Spain: how they shop for groceries, June 2019 and September 2018
- Where they shop
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- Figure 6: Spain: grocery retailers used for primary shop, June 2019
- Attributes associated with different retailer types
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- Figure 7: Spain: attributes associated with types of grocery retailer, June 2019
- What we think
Issues and insights
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- Online retailers stand out with speedy delivery options
- The facts
- The implications
- Lidl is the one to watch
- The facts
- The implications
The market – What you need to know
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- Spending on food grows faster than overall consumer spending
- Sales at food retailers and grocers flat as non-food share increases
- Grocers account for over 70% of food and drink sales
Consumer spending
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- Figure 8: Spain: consumer spending on food, drink and tobacco (incl. VAT), 2014-19
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Sector size and forecast
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- Figure 9: Spain: Food retailers, sales (excl. VAT), 2014-19
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- Figure 10: Spain: Food retailers, forecast sales (excl. VAT), 2020-24
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Inflation
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- Figure 11: Spain: Consumer prices of food and drink, Annual % change, 2014-18
- Figure 12: Spain: Consumer prices* of food and drink, Annual % change, January 2018-August 2019
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Channels of distribution
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- Figure 13: Spain: estimated distribution of spending on food and drink products by channel, 2018
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Companies and brands – What you need to know
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- Increased competition as more players trade online
- Dia falls behind as Lidl gains share
- Online
Leading players
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- Mercadona continues to dominate
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- Figure 14: Spain: Leading grocers, sales (excl. VAT), 2014-18
- Figure 15: Spain: Leading grocers, outlets, 2014-18
- Sales per outlet
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- Figure 16: Spain: Leading grocers, sales per outlet, 2014-18
Market shares
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- Figure 17: Spain: leading food retailers’ shares of all food retailers’ sales, 2014-18
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Online
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- Online activity
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- Figure 18: Spain: Broadband connections (percentage of households), 2011-18
- Shopping online for food
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- Figure 19: Spain: Online purchasing in the last 12 months, 2009-18
- Online grocery market size
- Leading online players
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- Figure 20: Spain: leading online grocery retailers, estimated sales, 2016-18
The consumer – What you need to know
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- Women mostly responsible for grocery shopping in Spain
- Older Millennials likely to shop online
- Shoppers are spending more at Lidl
- Supermarkets are considered most convenient format
Who shops for groceries
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- Figure 21: Spain: who is responsible for grocery shopping, June 2019
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- Figure 22: Spain: responsibility for grocery shopping, by gender, June 2019
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How they shop for groceries
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- Figure 23: Spain: how they shop for groceries, June 2019 and September 2018
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- Figure 24: Spain: how they shop for groceries, June 2019
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Where they shop for groceries
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- Primary shop
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- Figure 25: Spain: grocery retailers used for primary shop, June 2019
- Secondary shop
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- Figure 26: Spain: grocery retailers used for top up shopping, June 2019
- Customer profiles
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- Figure 27: Spain: grocery retailer they spend the most with, by average age and income, June 2019
- Retailers used and channel used to shop
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- Figure 28: Spain: how they shop for groceries by main grocery retailer used, June 2019
Number of retailers used
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- Figure 29: Spain: repertoire of grocery retailers used, June 2019
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Attributes associated with different types of grocery retailer
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- Figure 30: Spain: attributes associated with types of grocery retailer, June 2019
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Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
Aldi
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- What we think
- Aldi to buy ‘Leader Price’ discounter from Casino
- Increasing transparency with a focus on sustainability
- Nord and Süd collaborate on own-brand sourcing
- Meeting individual market needs
- Aldi Nord evolving faster than ever
- Company background
- Company performance
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- Figure 31: Aldi: estimated group sales performance, 2014-18
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- Figure 32: Aldi: outlet data: 2014-18
- Retail offering
Auchan
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- What we think
- Single brand transformation
- Auchan eyes €1.1 billion in savings by 2022
- New strategy involves concessions in hypermarkets
- Partnership with OMV for MyAuchan banner in Romania
- Where next?
- Company background
- Company performance
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- Figure 33: Auchan: Group financial performance, 2014-18
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- Figure 34: Auchan: Group outlet data, 2014-18
- Retail offering
Carrefour
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- What we think
- Investing in the ‘Next’ concept to improve consumer experience
- Omnichannel strategy
- Local focus
- Sustainability is a focus
- Greater transparency from suppliers
- What next?
- Company background
- Company performance
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- Figure 35: Carrefour: Group financial performance, 2014-18
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- Figure 36: Carrefour: Group outlet data, 2014-18
- Figure 37: Carrefour: Number of stores by country, December 2018
- Figure 38: Carrefour (Europe): Outlet data, by format, 2014-18
- Retail offering
Dia
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- What we think
- L1 Retail rescue plan to secure the future of Dia
- Management changes
- Transformation programme underway
- DIA decides to keep Clarel as separate business unit
- What next?
- Company background
- Company performance
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- Figure 39: Dia: Group financial performance, 2014-18
- Figure 40: Dia: outlet data, 2014-18
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- Figure 41: Dia: store formats
- Retail offering
Mercadona
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- What we think
- More renovations to Efficient Store Model and new Ready to Eat category
- Growing online with more coverage and a new logistics partner
- Expanding into Portugal
- What next?
- Company background
- Company performance
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- Figure 42: Mercadona: group financial performance, 2014-18
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- Figure 43: Mercadona: outlet data, 2014-18
- Retail offering
Schwarz Group (Lidl)
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- What we think
- Lidl pushing online growth in more markets
- UK anticipates online launch
- Kaufland seeking a road to recovery
- Lidl opens smallest store
- Adapting to shopper trends
- Company background
- Company performance
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- Figure 44: Schwarz Group: Group sales performance, 2014/15-2018/19
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- Figure 45: Schwarz Group: Outlet data, 2014/15-2018/19
- Retail offering
Spar International
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- What we think
- Maximising foodservice opportunities
- Positioned to capitalise on shopping locally and food provenance
- Checkout-free shopping with scan, pay and go
- Rollout of healthy food product ranges across European markets
- Tackling food waste and saving consumers money at the same time
- Company background
- Company performance
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- Figure 46: Spar International: Selected Western Europe and Central & Eastern Europe retail sales, by country, 2014-18
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- Figure 47: Spar International: Selected Western Europe and Central & Eastern Europe stores, by country, 2014-18
- Figure 48: Spar International: Selected Western Europe and Central & Eastern Europe retail sales area, 2014-18
- Retail offering
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