Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insights
Executive Summary
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- Media, economic and demographic factors propel market forward
- Sales of fittings and bulbs up by a fifth
- Spotlight boom boosts reflectors; CFLs and halogen also growing fast
- Big three players dominate lamps
- Low spend on advertising
- Sheds gain ground
- Old lamp favourites still popular as new products gain ground
- Growth in energy-saving and halogens will drive lamp sales
Market Drivers
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- Environmental considerations
- Favourable legislation
- Levels of demand
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- Figure 1: UK households and one-person households, 1999-2008
- More households, more fittings
- Moving home and owner-occupation
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- Figure 2: Trends in housing transactions and numbers of owner-occupied dwellings in the UK, 1999-2008
- Impact of contract market on styles
- Changing rooms
- Under the influence
- Show me the money
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- Figure 3: PDI and consumer expenditure, at current and constant 1999 prices, 1999-2008
- A different class
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- Figure 4: Trends and projections in the UK adult population, by socio-economic group, 1999-2008
- The ‘live to work’ generation
- The age factor
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- Figure 5: Trends and projections in the UK population, by age group, 1999-2008
- Shady outlook
- Ray of light for the demographic outlook
Market Size and Trends
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- Luminaires (Light Fittings and Shades)
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- Figure 6: UK retail sales of domestic luminaires, 1999-2004
- Strong sales growth boosts market value
- Trend towards more fittings
- Consumers trade up
- Lamps (bulbs)
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- Figure 7: UK retail sales of lamps, by value, 1999-2004
- Lamp growth reflects gains in luminaires
- Move away from standard lamps boosts sales
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- Figure 8: UK retail sales of lamps, by volume, 1999-2004
- Decline in conventional lamps
- Energy savers stunt volume growth
Market Segmentation
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- Luminaires – Desire for targeted/mood lighting dictates trends
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- Figure 9: UK retail sales of luminaires, by type, 2001 and 2003
- Ceiling fittings still growing
- Spotlights conceding the spotlight
- Shade sales plummet
- Wall fittings lose popularity
- Floor fittings on the up
- The low-down on lamps
- CFLs and halogens continue to shine
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- Figure 10: UK retail sales of lamps, by type, by volume, 2001 and 2003
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- Figure 11: UK retail sales of lamps, by type, by value, 2001 and 2003
- Tungsten still dominant
- Standard pearl lamps lose ground
- Reflector lamps grow on back of spotlight’s boom
- CFLs benefit from switch to energy-saving lamps
- Trend towards compact fittings boosts halogen
The Supply Structure
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- Luminaires
- Companies and brands – luminaires
- Ring Ltd
- Micromark
- Cascade Electrolite Ltd
- Där Lighting Ltd
- Others
- Lamps
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- Figure 12: UK brand shares in the lamps sector, 2001 and 2003
- Own-label – whose label?
- Companies and brands – lamps
- Philips Lighting
- GE Lighting Ltd
- OSRAM Ltd
- Others
New Product Development
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- Fashion leads NPD
- Low voltage for lamps
- LED leads innovation
- Designer moods
Advertising and Promotion
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- Low spend fluctuates
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- Figure 13: Main monitored media advertising expenditure on lighting, 1999-2003
- DIY sheds dominate adspend
- Below the line
- Visual promotion
- Online promotion
Distribution
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- Sheds grow share of luminaire sales
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- Figure 14: UK retail sales of luminaires, by type of outlet, 2001 and 2003
- B&Q leads march of sheds
- Specialists struggle to compete
- Department/variety stores make gains
- Mail order/catalogue retailers hold their own
- Mixed fortunes for other retailers
- DIY sheds make inroads into lamp sales
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- Figure 15: UK retail sales of lamps, by type of outlet, 2001 and 2003
- Grocers fighting to maintain leadership
- Sheds’ sales boom
- Variety and department stores hold station
- Other outlets relatively unimportant
The Consumer
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- Figure 16: Types of lamp ever bought, 1999 and 2004
- A boost for the environment
- The need for consumer education
- Fashion dictates sales
- Bulb buyers
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- Figure 17: Types of lamp ever bought, by gender, age and socio-economic group, January 2004
- Environmentalism at large
- The DIY enthusiast and specialist lighting
- The importance of children
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- Figure 18: Types of lamp ever bought, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Children under the spotlight
- Third age renovations
- Home ownership – the DIY catalyst
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- Figure 19: Types of lamp ever bought, by household size, marital status, working status and tenure, January 2004
- Existing fittings promote lamp sales
- Lights off in London
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- Figure 20: Types of lamp ever bought, by region and ACORN categories, January 2004
- Utilising the media
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- Figure 21: Types of lamp ever bought, by media usage, supermarket usage and commercial TV viewing, January 2004
- Increasing contemporary lighting offering
- How many heavy viewers does it take to change a lightbulb?
- E-targeting the environmentalists
- Fluorescent strips for the older generation
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- Figure 22: Types of lamp ever bought, by gender, age and socio-economic group, January 2004
- Subtle nuances lost on the young
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- Figure 23: Types of lamp ever bought, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Starter packs for the inexperienced
- Soft tone for soft DIY
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- Figure 24: Types of lamp ever bought, by household size, marital status, working status and tenure, January 2004
- Boosting décor lacklustre
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- Figure 25: Types of lamp ever bought, by region and ACORN categories, January 2004
- Premium displays
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- Figure 26: Types of lamp ever bought, by media usage, supermarket usage and commercial TV viewing, January 2004
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The Consumer – Attitudes and Enthusiasm
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- Wide variety dominates purchasing trends
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- Figure 27: Number of types of lightbulbs ever purchased, January 2004
- Adventurous consumers outshine the rest
- Detailed findings
- So who buys what?
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- Figure 28: Number of types of lightbulbs purchased, by type of lightbulb, January 2004
- Attitudes towards luminaires
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- Figure 29: Reasons for purchase of luminaires, 1999 and 2004
- Housing boom fuels luminaire sales
- Changing Rooms denial
- Lighting recognition
- Demographic summary
- Consumers under the spotlight
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- Figure 30: Consumer typologies for lightbulb and luminaire purchasing, January 2004
- Light Lackers (37% of sample)
- Decorators (34% of sample)
- Replacers (29% of sample)
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- Figure 31: Consumer typologies, by gender, age and socio-economic group, January 2004
- Educating Light Lackers
- Continual inspiration for Decorators
- Coaxing the Replacers
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- Figure 32: Consumer typologies, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Decorators are prime NPD targets
- Efficiency a key driver
- Huge potential in an untapped market
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- Figure 33: Consumer typologies, by working status, household size and tenure, January 2004
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- Figure 34: Consumer typologies, by region and ACORN categories, January 2004
- Premium products for the South
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- Figure 35: Consumer typologies, by media usage, supermarket usage and TV viewing, January 2004
- Style guides and broadsheets
- Buying patterns
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- Figure 36: Consumer typologies, by type of lightbulb ever purchased, January 2004
- In-store demonstrations
- Enthusiasm among typology groups
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- Figure 37: Consumer typologies, by number of different types of lightbulbs purchased, January 2004
- Attitudes and typologies
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- Figure 38: Consumer typologies, by reasons for purchasing a lightbulb, January 2004
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- Figure 39: Mean number* of different types of lightbulbs purchased, by consumer typologies, January 2004
- Detailed demographics
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- Figure 40: Types of lamp ever bought, by gender, age and socio-economic group, January 2004
- Figure 41: Types of lamp ever bought, by lifestage, presence of children and Mintel’s Special Groups, January 2004
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- Figure 42: Types of lamp ever bought, by marital and working status, household size and tenure, January 2004
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- Figure 43: Types of lamp ever bought, by region and ACORN categories, January 2004
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- Figure 44: Types of lamp ever bought, by media usage, supermarket usage and commercial TV viewing, January 2004
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- Figure 45: Types of lamp ever bought, by gender, age and socio-economic group, January 2004
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- Figure 46: Types of lamp ever bought, by lifestage, presence of children and Mintel’s Special Groups, January 2004
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- Figure 47: Types of lamp ever bought, by marital and working status, household size and tenure, January 2004
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- Figure 48: Types of lamp ever bought, by region and ACORN categories, January 2004
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- Figure 49: Types of lamp ever bought, by media usage, supermarket usage and commercial TV viewing, January 2004
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- Figure 50: Types of lamp ever bought, by gender, age and socio-economic group, January 2004
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- Figure 51: Types of lamp ever bought, by lifestage, presence of children and Mintel’s Special Groups, January 2004
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- Figure 52: Types of lamp ever bought, by marital and working status, household size and tenure, January 2004
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- Figure 53: Types of lamp ever bought, by region and ACORN categories, January 2004
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- Figure 54: Types of lamp ever bought, by media usage, supermarket usage and commercial TV viewing, January 2004
- Attitudes analysis
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- Figure 55: Reasons for purchase of luminaires, by gender, age and socio-economic group, January 2004
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- Figure 56: Reasons for purchase of luminaires, by lifestage, presence of children and Mintel’s Special Groups, January 2004
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- Figure 57: Reasons for purchase of luminaires, by marital and working status, household size and tenure, January 2004
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- Figure 58: Reasons for purchase of luminaires, by region and ACORN categories, January 2004
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- Figure 59: Reasons for purchase of luminaires, by media usage, supermarket usage and commercial TV viewing, January 2004
- Repertoire analysis
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- Figure 60: Number of types of lightbulbs purchased, by gender, age and socio-economic group, January 2004
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- Figure 61: Number of types of lightbulbs purchased, by lifestage, presence of children and Mintel’s Special Groups, January 2004
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- Figure 62: Number of types of lightbulbs purchased, by working status, household size and tenure, January 2004
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- Figure 63: Number of types of lightbulbs purchased, by region and ACORN categories, January 2004
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- Figure 64: Number of types of lightbulbs purchased, by media usage, supermarket usage and TV viewing, January 2004
The Future
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- Household growth fuels market
- Better homes
- Relocation, Relocation
- And of course…Changing Rooms
- Lighting-savvy
- Increasing market value
- An environmentally friendly boost
- The threat from direct importing
- Lack of branding leaves suppliers vulnerable
- Sheds to increase luminaires share
- Grocery retailers lose out on lamps
- Balancing act for lamp suppliers
- Status quo for lamps supply
Forecast
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- Figure 65: Forecast of the UK domestic lighting market, by sector, 2004-09
- Luminaires still lead the market
- Lamp sales will continue to be driven by energy-saving and halogen lamps
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- Figure 66: UK retail sales of lamps (lightbulbs), by volume, 2004-09
- Factors incorporated
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