“The growth rate of the milk and dairy beverages market has slowed in recent years but will likely continue at a low and steady rate. In addition to the supply chain reforms currently underway, such as integration of upstream suppliers or establishing data-centric logistics systems, products will include additional upgrades to justify the premium price point. Chilled segments will be further explored in response to consumers’ growing demand for nutrition and freshness. More functional claims will merge with nutritional ones in plain milk while increasing consumption occasions of flavoured milk may be an effective strategy to reverse declines. The market will make a healthy recovery to previous levels from the short-term logistical disruptions caused by COVID-19. The long-term market prospect is unshaken as many consumers link milk to helping boost immune systems, a health benefit consumers will increasingly look for after COVID-19.”

-- Annie Jiang, Research Analyst, Food & Drink, 30 April 2020

This report will look at the following areas:

The impact of COVID-19 on the milk and dairy beverages market

Changes in consumer behaviour post-COVID-19

The value of market segments and brand performance in 2019

Launch activity and product innovation

Consumer behaviour and perception towards milk and dairy beverages

Market growth opportunities