“Given the expected drop in the number of new-born children in the next few years, the overall future growth of the mother and baby products retailing market will mostly come from increasing spending per baby. Online comprehensive shopping websites have become more important for mother and baby products sales and more reliable in purchasing. Online mother and baby forums are trustworthy sources of parenting information, though they still face challenges ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
The Impact of COVID-19 on Mother and Baby Products Retailing
Issues & Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Shopping Channels
Purchase Drivers of Baby Durables
Price Sensitivity
Information Channel
Purchase Behaviour
Consumer Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Key Players and Market Share
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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Impact of COVID-19 on mother and baby retailing
