Current Accounts: What Drives Customer Loyalty - Ireland - August 2020
Current Accounts: What Drives Customer Loyalty - Ireland - August 2020

"The COVID-19 recession will be as challenging for current account providers as for any consumer-facing brand. Rising unemployment, migration and falling economic activity will all hit demand for new accounts, limit demand for value-added services, and increase the risk of debt defaults. But there are still opportunities for brands that are agile and sensitive enough to respond. The greater emphasis on digital channels creates a new touchpoint for brands, while ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
The Market – What You Need to Know
The Impact of COVID-19 on Current Accounts

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Ownership of Current Accounts
Type of Current Account Owned
Where Current Accounts Are Held
Preferred Methods for Banking Activities
Personal Data and Data Breaches
Attitudes and Preferences Around Overdrafts
Frustration with IT Failures

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information