Consumption of beer was around 9.8 billion litres in 2003, some 7.5% down on 1998 levels. Mintel’s latest report into this industry examines why the market appears to have peaked and the future opportunities for those involved in the industry.

In a market dominated by pilsner, or pils, which continues to account for 64% of beer volumes, what will be the impact of regional and export beers?

The German brewing industry is highly fragmented with no single brewer holding more than 10% of total volume, prior to Interbrew’s expansion in 2003. Who will be the winners and losers among the 1,300 brewers in Germany?

Mintel’s exclusive research into consumer buying behaviour details exactly who is drinking beer and analyses whether the focus on “trendy” younger drinkers may alienate the traditional German beer-drinker.

Everything you need to know about the German beer market in one report

Please note that Beer in Germany is published as part of the Beer in Europe title. Should you wish to order more than one market report from within title, please feel free to contact our Information Team to discuss potential multiple-purchase discounts.