Table of Contents
Overview
-
- What you need to know
- Covered in this Report
Executive Summary
-
- The market
- Slower growth of consumer expenditure of dining out
- More consumers are pursuing a balanced diet
- DIY makes dining experience more fun
- Hotpot has entered more categories and more consumption occasions
- The consumer
- Changing frequency of dining out and ordering food delivery
-
- Figure 1: Trends of dining out habit, China, May 2019
- Consumers are having a healthy diet
-
- Figure 2: Dieting habits, China, May 2019
- Sichuan cuisine wins most consumers’ preference, followed by Cantonese
-
- Figure 3: Preference on different Chinese cuisines, China, May 2019
- Steak, pizza and burger businesses have room for further upgrading
-
- Figure 4: Preference on Western dishes, China, May 2019
- Nutrition information and dish popularity are getting more important
-
- Figure 5: Important information on the menu, China, May 2019
- Wide gaps between tier one and lower tier cities in buffet business
-
- Figure 6: Perception of buffet, China, May 2019
- What we think
Issues and Insights
-
- Cooperate with Fresh apps
- The facts
- The implications
- Western cuisines need to introduce star product to win more attention
- The facts
- The implications
- Trend of developing light flavoured cuisines
- The facts
- The implications
The Market – What You Need to Know
-
- Red meat production and import volume would affect menu structure
- Short video apps drive more menu innovations
- More businesses are investing in plant-based products
Market Factors
-
- Growth of dining out expenditure is slowing down
- Fluctuation of meat volume affects menu structure
- Consumers have rising awareness of balanced nutrition
- Short video apps stimulate business to innovate more attractive menu
Market Highlights
-
- DIY meals enrich the dining experience
-
- Figure 7: DIY meals, China
- Hotpot is everywhere
-
- Figure 8: Diantaixiang x HEYTEA, China, 2019
- Figure 9: Pizza with hotpot flavour, by LaCésar, China, 2018
- The hype around plant-based diet
-
- Figure 10: Plant-based meat mooncake, by Zhen Vegan Meat, China, 2019
The Consumer – What You Need to Know
-
- Food delivery market is affected by ready meals and Fresh apps
- Develop dairy drinks to pair with meals
- Increasing attention on nutrition information and dish popularity
Trends of Dining out Habit
-
- Consumers are willing to dine out
-
- Figure 11: Trends of dining out habit, China, May 2019
- Food delivery service is under threat
-
- Figure 12: Feature of “what we eat”, by Miss Fresh, China
- Different focuses in different city tiers
-
- Figure 13: Age structure of consumers who have dined out and ordered food delivery more often, by city tier, China, May 2019
Dieting Habit
-
- Have an awareness of eating healthy
-
- Figure 14: Dieting habits, China, May 2019
- Vary dairy drinks and desserts for pairing with meals
-
- Figure 15: Lactobacillus drink with the original flavour, by Hai Di Lao, China, 2019
- Tendency of meat consumption varies by gender and age
-
- Figure 16: Meat consumption habits – Very often, by gender and age, China, May 2019
Preference on Chinese Cuisines
-
- Top three cuisines ranked in the same way through the years
-
- Figure 17: Preference on different Chinese cuisines, China, May 2019
- Potential of non-local cuisines
-
- Figure 18: Preference on cuisine types, by region, China, May 2019
Preference on Western Dishes
-
- Steak wins the most consumers
-
- Figure 19: Preference on Western dishes, China, May 2019
- Trend of introducing delicate burgers
- Improve in-store dining experience to attract more pizza consumers
- Develop pizza businesses in tier three cities
-
- Figure 20: Preference on Western dishes, by city tiers, China, May 2019
Important Factors on Menu
-
- More consumers order meals looking for nutrition information
-
- Figure 21: Important information on the menu, China, May 2019
- Menu expectations have been changing
-
- Figure 22: Ranking changes of important information on the menu, China, May 2018-May 2019
- Expectations of different Chinese cuisine menus
-
- Figure 23: Selected important menu information, by respondents who prefer certain Chinese cuisine, China, May 2019
- Interests in different Western-style meal menus
-
- Figure 24: Selected important menu information, by respondents who prefer certain Western-style dishes, China, May 2019
- Menu designed for families
-
- Figure 25: Selected important menu information, by family structure, China, May 2019
-
- Figure 26: Dieting habits on selected food – Order very often, by family structure, China, May 2019
Perception of Buffet
-
- Buffet is struggling in lower tier cities
-
- Figure 27: Perception of buffet, China, May 2019
- Satisfaction of different types of buffet
-
- Figure 28: Users’ satisfaction rate on buffet types, China, May 2019
- Widen variety of Chinese buffet
-
- Figure 29: Interest of non-users, China, May 2019
Meet the Mintropolitans
-
- Trend of adding premium dairy and fungus on menu
-
- Figure 30: Difference in dieting habits – Order very often - between MinTs and non-MinTs (as the benchmark), China, May 2019
- Detailed ingredient information attracts MinTs the most
-
- Figure 31: Difference in expectation on menu information between MinTs and non-MinTs (as the benchmark), China, May 2019
Appendix – Methodology and Abbreviations
-
- Methodology
- Abbreviations
Back to top