Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The consumer
- Purchasing habits of young offer some hope for physical music and video markets
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- Figure 1: Physical media purchases, December 2017-June 2019
- The Netflix model under threat as yet more video subscription services are set to launch
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- Figure 2: Use of paid-for media subscriptions, December 2017-June 2019
- Apple breaks up iTunes as it ramps up focus on services
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- Figure 3: Media downloads, December 2017-June 2019
- Big players step up focus on podcasts
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- Figure 4: Media activities, December 2017-June 2019
- Apple and Amazon further co-operate enabling people to listen across more devices
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- Figure 5: Devices used for media activities, June 2019
- Channel 4 to create shorter YouTube content in an attempt to connect with younger viewers
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- Figure 6: Devices used for viewing, June 2019
- TV shows are the most discussed video content
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- Figure 7: Discussion of video content, June 2019
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- Figure 8: Frequency of discussing TV or film with others, June 2019
- Six in 10 binge-watch TV shows
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- Figure 9: TV viewing habits, June 2019
- Four in 10 16-24s watch reality TV week by week
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- Figure 10: TV genres watched week by week, June 2019
- Having a strong comedy library is important for streaming services
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- Figure 11: TV genres binge-watched, June 2019
Physical Media Purchases
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- Purchasing habits of young offer some hope for physical music and video markets
- Building a loyalty to music and video stores
- In-person guidance can help consumers overwhelmed by TV choice
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- Figure 12: Physical media purchases, December 2017-June 2019
- Figure 13: Physical media purchases, by age, June 2019
- Amazon stores could impact physical media markets
- Microsoft introducing disc-free console points to further digital shift
Subscription Services
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- The Netflix model under threat as yet more video subscription services are set to launch
- Pay-TV providers could reassert themselves as the bundling option
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- Figure 14: Use of paid-for media subscriptions, December 2017-June 2019
- Figure 15: Repertoire of subscription media services used, December 2017-June 2019
- Growth in top earners subscribing to online magazines and newspapers
- Multi-title newspaper subscriptions could struggle to create an attractive model for both publishers and consumers
- Streaming subscriptions the next step for gaming
Media Downloads
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- Apple breaks up iTunes as it ramps up focus on services
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- Figure 16: Media downloads, December 2017-June 2019
- Lack of true ownership of e-books is a purchase barrier for some
- Streaming changes to impact appeal of digital downloads
Media Activities
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- Smart speakers encourage listening to a wider variety of radio stations
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- Figure 17: Media activities, December 2017-June 2019
- Generation Z more likely to have a paid music subscription than to stream music for free
- The Guardian’s turnaround shows potential path for free online newspapers
- Strength of Freeview Play streaming offering could alter people’s paid choices
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- Figure 18: Viewership of free TV services in last 3 months, by age, June 2019
- Social media platforms step up efforts to court creators
- YouTube and Facebook look to fans to offer creators greater revenue
- TikTok is the next big social video platform
- Big players step up focus on podcasts
Devices Used for Media Activities
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- Apple and Amazon further co-operate enabling people to listen across more devices
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- Figure 19: Devices used for media activities, June 2019
- Channel 4 to create shorter YouTube content in an attempt to connect with younger viewers
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- Figure 20: Devices used for viewing, June 2019
Special Focus: Discussion of Video Content
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- TV shows are the most discussed video content
- TV landscape gives content discussion a longer life
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- Figure 21: Discussion of video content, June 2019
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- Figure 22: Discussion of video content, by age, June 2019
- Figure 23: Frequency of discussing TV or film with others, June 2019
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- Figure 24: Frequency of discussing TV or film with others, by age, June 2019
- Men are more likely to discuss short online video
Special Focus: TV Viewing Habits
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- Viewers want watercooler TV
- Desire for TV discussion will cause further resistance to new streaming services
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- Figure 25: TV viewing habits, June 2019
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- Figure 26: TV viewing habits, by age, June 2019
- Six in 10 binge-watch TV shows
- Increased competition puts more pressure on shows staying in the spotlight
Special Focus: TV Genres
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- Documentary is second most watched genre week by week
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- Figure 27: TV genres watched week by week, June 2019
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- Figure 28: Repertoire of TV genres watched, June 2019
- Figure 29: TV genres watched week by week, by age, June 2019
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- Figure 30: TV genres watched week by week, by gender, June 2019
- Four in 10 16-24s watch reality TV week by week
- Reality TV needs to protect contestants to ensure viewers don’t turn away
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- Figure 31: TV genres binge-watched, June 2019
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- Figure 32: TV genres binge-watched, by gender, June 2019
- Having a strong comedy library is important for streaming services
- Platforms should take long-term view when considering the potential of comedies
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- Figure 33: TV genres binge-watched, by age, June 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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