Table of Contents
Executive Summary
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- The market
- Strong revenue growth
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- Figure 1: The cloud computing market, 2015-19
- All revenue streams growing
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- Figure 2: cloud computing revenue streams, 2015-19 (£ billion)
- Increasing number of companies adopting
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- Figure 3: Cloud services penetration, by company size, 2017
- Growth in every industry sector
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- Figure 4: Proportion of businesses buying cloud computing services, by end-use industry, 2017
- Changing focus of attention
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- Figure 5: Leading cloud initiatives, 2019
- Strong potential
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- Figure 6: Forecast cloud computing market, 2020-24
- Still issues to address
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- Figure 7: Cloud challenges by company size, 2019
- Companies and brands
- Highly competitive sector
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- Figure 8: Worldwide cloud infrastructure spending, 2018 ($ billion)
- What we think
Issues and Insights
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- Why is the UK at the forefront of the European market?
- The facts
- The implications
- The data sovereignty issue
- The facts
- The implications
The Market – What You Need to Know
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- The UK one of the European leaders in cloud adoption
- Rapid growth
- Changing emphasis
- Multi and hybrid clouds
Market Size
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- Growing market penetration
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- Figure 9: Cloud services penetration, by company size, 2017
- Strong growth in revenues
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- Figure 10: The cloud computing market, 2015-19
- All revenue streams growing
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- Figure 11: cloud computing revenue streams, 2015-19 (£ billion)
Market Segmentation by Application
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- Overview
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- Figure 12: Proportion of businesses buying cloud computing services, by application, 2017
- Figure 13: Proportion of businesses buying cloud computing services, 2013-17
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- Figure 14: Proportion of businesses buying cloud computing services for email, 2013-17
- Office software
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- Figure 15: Proportion of businesses buying cloud computing services for office software, 2013-17
- Hosting of business’ databases
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- Figure 16: Proportion of businesses buying cloud computing services for business’ databases, 2013-17
- Storage of files
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- Figure 17: Proportion of businesses buying cloud computing services for file storage, 2013-17
- Finance/accounting applications
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- Figure 18: Proportion of businesses buying cloud computing services for finance/accounting applications, 2013-17
- CRM software
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- Figure 19: Proportion of businesses buying cloud computing services for CRM software applications, 2013-17
- Computing capacity to run own software
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- Figure 20: Proportion of businesses buying cloud computing services for computing capacity to run their own software, 2013-17
Market Segmentation by End-use Industry
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- Overview
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- Figure 21: Proportion of businesses buying cloud computing services, by end-use industry, 2017
- Manufacturing
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- Figure 22: Proportion of businesses buying cloud computing services in the manufacturing sector, 2013-17
- Figure 23: Proportion of businesses buying cloud computing services in the manufacturing sector, by application, 2017
- Utilities
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- Figure 24: Proportion of businesses buying cloud computing services in the utilities sector, 2013-17
- Figure 25: Proportion of businesses buying cloud computing services in the manufacturing sector, by application, 2017
- Construction
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- Figure 26: Proportion of businesses buying cloud computing services in the construction sector, 2013-17
- Figure 27: Proportion of businesses buying cloud computing services in the construction sector, by application, 2017
- Wholesale
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- Figure 28: Proportion of businesses buying cloud computing services in the wholesale sector, 2013-17
- Figure 29: Proportion of businesses buying cloud computing services in the wholesale sector, by application, 2017
- Retail
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- Figure 30: Proportion of businesses buying cloud computing services in the retail sector, 2013-17
- Figure 31: Proportion of businesses buying cloud computing services in the retail sector, by application, 2017
- Transport & storage
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- Figure 32: Proportion of businesses buying cloud computing services in the transport & storage sector, 2013-17
- Figure 33: Proportion of businesses buying cloud computing services in the transport and storage sector, by application, 2017
- Accommodation & food service
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- Figure 34: Proportion of businesses buying cloud computing services in the accommodation & food service sector, 2013-17
- Figure 35: Proportion of businesses buying cloud computing services in the accommodation & food service sector, by application, 2017
- Information & communications
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- Figure 36: Proportion of businesses buying cloud computing services in the information & communications sector, 2013-17
- Figure 37: Proportion of businesses buying cloud computing services in the accommodation & food service sector, by application, 2017
- Other services
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- Figure 38: Proportion of businesses buying cloud computing services in the other services sector, 2013-17
- Figure 39: Proportion of businesses buying cloud computing services in the other services sector, by application, 2017
Market Forecast
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- The driving forces
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- Figure 40: Leading cloud initiatives, 2019
- The worldwide perspective
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- Figure 41: Worldwide public cloud service revenue forecast, 2018-22 ($ billion)
- The UK prospects for growth
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- Figure 42: Forecast cloud computing market, 2020-24
The Impact of the Economy
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- GDP
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- Figure 43: Quarterly GDP development, Q1 2015-Q2 2019
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- Figure 44: GDP quarterly development, by sector, 2004-19
- Figure 45: Forecast GDP development, 2019-23
Market Trends
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- Introduction
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- Figure 46: Cloud challenges by company size, 2019
- Serverless
- The hybrid and multi cloud development
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- Figure 47: Enterprise cloud strategy, 2019
- Figure 48: SME cloud strategy, 2019
- Service mesh
- The maturing of managed containers
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- Figure 49: Container tools used, 2018 and 2019
- Managed security
- Edge computing changing with IOT
- AI becoming mainstream
- The change in attitude to open source
- Application networks
Market Drivers
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- Internet access and usage
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- Figure 50: Worldwide internet usage, by region 2010-19 (millions and %)
- Figure 51: Proportion of businesses with internet access in the UK, by size of company, 2013-17 (%)
- Broadband – An important component
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- Figure 52: Proportion of businesses with Internet access and type of connection, by number of employees, 2013-17 (%)
- Figure 53: Proportion of businesses by maximum contracted internet connection speed, by number of employees, 2013-17 (%)
- Websites
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- Figure 54: Proportion of companies operating a website, by size of company, 2017
Companies and Brands – What You Need to Know
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- An international sector
- More fragmented than it seems
- Margin and capability development
Industry Structure
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- Investment requirements create stability
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- Figure 55: Changes in the structure of the data processing, hosting and related activities industry, 2014-18
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- Figure 56: Worldwide cloud infrastructure spending, 2018 ($ billion)
Competitive Strategies
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- Differentiating to command margin
- The multi-cloud issue
- The hybrid cloud issue
- The colocation issue
- Gathering clouds
- Route to market changes
Company Profiles
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- Amazon Web Services
- Activity
- Performance
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- Figure 57: Quarterly revenues of Amazon Web Services, 2014-19
- Figure 58: Financial performance of Amazon Web Services UK, 2014-17 (£ 000)
- Strategy
- Microsoft Azure
- Activity
- Performance
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- Figure 59: Quarterly commercial cloud revenues of Microsoft, 2015-19
- Strategy
- Google Cloud
- Activity
- Performance
- Strategy
- Alibaba Cloud
- Activity
- Performance
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- Figure 60: Quarterly cloud and total revenues of Alibaba, 2016-19
- Strategy
- IBM Cloud
- Activity
- Performance
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- Figure 61: Quarterly revenues of IBM, 2014-19
- Strategy
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Methodology
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