Table of Contents
Executive Summary
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- The market
- Live music industry continues healthy growth
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- Figure 1: UK music concerts and festivals market size and forecast, 2014-24
- Companies and brands
- Live Nation continues to dominate while SJM bounces back
- The consumer
- Concert attendance boosted
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- Figure 2: Music concerts visited in the past 12 months, June 2017-May 2019
- Festival attendance at highest level in four years
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- Figure 3: Music festivals visited in the past 12 months, June 2017-May 2019
- Young people want the festival experience, while older fans go for the music
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- Figure 4: Drivers to music concerts and festivals, by generation, May 2019
- Three fifths of attendees say festivals are more important than holidays
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- Figure 5: Priority of music festivals, May 2019
- Reward scheme usage on the rise
- Brand investment in live events still paying off
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- Figure 6: Music event purchasing behaviours, May 2019
- Contactless wristbands spike in use, and festival apps used by three fifths
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- Figure 7: Technology use at music events, May 2019
- It’s not all about the music
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- Figure 8: Agreement with statements regarding interest in non-music activities at music events, May 2019
- Brits: perhaps not so good at waiting in line?
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- Figure 9: Improvements to music events, May 2019
- What we think
Issues and Insights
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- The avoidable harm of music events
- The facts
- The implications
- Live music in the streaming era
- The facts
- The implications
The Market – What You Need to Know
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- Live music industry continues healthy growth
- Rise of day festivals
- Weak Pound keeping Brits at UK events
- Funding breakthrough for small venues
- Secondary ticketing suffering
- Ancillary spending expected to grow
Market Size and Forecast
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- Live music industry continues healthy growth
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- Figure 10: UK music concerts and festivals market size and forecast, 2014-24
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- Figure 11: UK music concerts and festivals market size and forecast, 2014-24
- Forecast methodology
Market Segmentation
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- Ancillary spending expected to grow significantly in 2019
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- Figure 12: Value of the UK music concerts and festivals market, by segment, 2013-19
- Secondary ticketing suffering
- Glastonbury’s return due to inject £50 million in ticket sales for 2019
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- Figure 13: Major UK music festivals, 2019
Market Drivers
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- Rise of day festivals
- Weak Pound keeping Brits at UK music events
- Funding breakthrough for small venues
- Music industry invests in live
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- Figure 14: Trends in live and recorded music revenue in the UK, 2014-19
Companies and Brands – What You Need to Know
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- Live Nation continues to dominate
- SJM bounces back
- ‘Take Your Tent Home’ campaign launch
- Digital realities are the future
- The gender play gap
- Advertising spend on the rise
Market Share
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- Live Nation continues to dominate
- AEG slips slightly but profit stable
- SJM bounces back
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- Figure 15: Leading music concert and festival operators, ranked by most recent turnover*, 2017/18
Launch Activity and Innovation
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- Company developments
- New festivals
- ‘Take Your Tent Home’ campaign launch
- Digital realities are the future
- The gender play gap
- Enhancing the experience
Advertising and Marketing Activity
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- Advertising spend on the rise
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- Figure 16: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2016-18
- Butlin’s more than doubles its above-the-line expenditure
- SJM back up for 2018
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- Figure 17: Recorded above-the-line, online display and direct mail advertising expenditure, by advertiser (top 10), 2016-18
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Concert attendance boosted
- Festival attendance highest level in four years
- Contactless wristbands spike in use
- Toilet queues most wanted improvement
- Young people want the festival experience
- Environmental impact a key concern for music fans
- Demand for alternative activities continues to increase
- Three fifths of attendees say festivals are more important than holidays
Music Concerts Attended
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- Concert attendance boosted
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- Figure 18: Music concerts visited in the past 12 months, June 2017-May 2019
- London remains crucial for live music…
- …but the North shows growth
Music Festivals Attended
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- Attendance at highest level in four years
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- Figure 19: Music festivals visited in the past 12 months, June 2017-May 2019
- Half of young men attended a festival
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- Figure 20: Music festivals visited in the past 12 months, May 2019
Drivers to Music Concerts and Festivals
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- Music events bringing people together
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- Figure 21: Drivers to music concerts and festivals, May 2019
- Young people want the festival experience
- Quarter of young people go for photos…
- …but older age groups still go for the music
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- Figure 22: Drivers to music concerts and festivals, by generation, May 2019
Prioritising Music Concerts and Festivals
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- Three fifths of attendees say festivals are more important than holidays
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- Figure 23: Priority of music festivals, May 2019
- Half would choose music event over a birthday
- Festivals are worth the investment
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- Figure 24: Priority of music concerts, May 2019
Music Event Purchasing Behaviours
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- Reward scheme usage on the rise
- Loyal fans purchase first
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- Figure 25: Purchasing behaviours at music events, May 2018 and May 2019
- Brand investment in live events still paying off
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- Figure 26: Purchasing behaviours at music events, May 2019
The Role of Technology and Social Media at Music Events
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- Contactless wristbands spike in use
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- Figure 27: Use of technology at music events, May 2018 and May 2019
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- Figure 28: Attitudes towards payment methods at music events, May 2019
- Festival apps now used by three fifths
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- Figure 29: Use of technology at music events, May 2018 and May 2019
- Over half sharing on social media
Attitudes towards Non-Music Elements
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- Eco-impact a key concern for two thirds
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- Figure 30: Environmental actions at music events, May 2019
- Demand for alternative activities continues to increase
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- Figure 31: Importance of non-music activities at music events, May 2019
Improvements to Music Concerts and Festivals
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- Reduced toilet queues are the most wanted improvement
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- Figure 32: Improvements to music concerts and festivals, May 2019
- Older fans need more from venues
- Safety is still a concern
- Fans are famished
- Better communication from events wanted
Future Visiting Intentions to Music Concerts and Festivals
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- Over half will be going to fewer music events than usual…
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- Figure 33: Future visiting intentions to music concerts and festivals, May 2019
- …but the majority would return if they enjoyed it
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- Figure 34: Likelihood of repeat visiting, May 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 35: UK music concerts and festivals, value forecast scenarios, 2019-24
- Forecast methodology
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