Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- The economy
- Online sales
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- Figure 1: France: online sales (incl. VAT), 2013-24
- Segmentation/what they buy online
- Market drivers
- Broadband access
- Device ownership
- Online shopping
- Companies and brands
- Leading players
- Market shares
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- Figure 2: France: leading online retailers’ estimated shares of all online sales, 2018
- The consumer
- What they buy online
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- Figure 3: France: products bought online in the last 12 months, June 2019
- Where they shop online
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- Figure 4: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
- Online shopping behaviours
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- Figure 5: France: consumer behaviours when shopping online, June 2019
- Membership of Amazon Prime
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- Figure 6: France: membership of Amazon Prime, June 2019
- What we think
Issues and Insights
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- A unique format - le drive-piéton (pedestrian drive)
- The facts
- The implications
- What are the implications of the Monoprix/Amazon partnership?
- The facts
- The implications
The Market – What You Need to Know
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- Economic outlook uncertain
- Online grew 13% in 2018
- Online spending by category
- Broadband access relatively low
- Smartphone ownership low in Europe
Market Size
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- The economy
- Online sales and forecasts
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- Figure 7: France: online sales (incl. VAT), 2014-19
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- Figure 8: France: forecast online sales, 2019-24
- More details from FEVAD
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- Figure 9: France: online sales: selected retail categories, 2015-17
- Segmentation/what they buy online
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- Figure 10: France: products bought online, June 2019
- Electricals
- Clothing
- Food & grocery
- DIY
- Beauty
- Market drivers
- Broadband access
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- Figure 11: France: broadband penetration as % all households, 2009-18
- Device ownership
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- Figure 12: France: technology products personally owned, Q4 2018
- Online shopping
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- Figure 13: France: percentage saying they have bought online in the last year, 2009-18
Companies and Brands – What You Need to Know
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- Amazon pulling ahead
- Casino expanding on several fronts
- Retailers diversifying
- Leading three retailers capture 39% of online spending
Leading Players
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- Amazon extending its lead
- Casino Group with several initiatives
- With Amazon
- With Cdiscount
- With Ocado technology
- Diversification at Cdiscount
- Veepee – A new name for a diversified business
- La Redoute
- Fnac Darty
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- Figure 14: France: leading online retailers, sales (excl. VAT), 2014-18
Market Shares
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- Figure 15: France: leading online retailers’ estimated shares of all online sales, 2018
- Website visitors
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- Figure 16: France: top retail sites by number of unique visitors, Oct-Dec 2018
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The Consumer – What You Need to Know
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- Widespread engagement in online shopping
- Clothing bought most
- Amazon dominates
- Most shoppers look for discounts and good prices
- Under 20% are Prime members
What They Buy Online
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- Broad engagement
- Over half shop for fashion
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- Figure 17: France: products bought online in the last 12 months, June 2019
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- Figure 18: France: products bought online in the last 12 months, by age and affluence, June 2019
Where They Shop Online
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- Amazon dominates
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- Figure 19: France: retailers shopped online in the last 12 months, June 2019
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- Figure 20: France: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
- Broad appeal of Amazon
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- Figure 21: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
- Online competitors
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- Figure 22: France: leading online retailers – Top five other retailers shopped at in last 12 months, June 2019
- The French show lower usage of international retailers
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- Figure 23: Europe: comparison of usage of selected retailers, June 2019
- Where they shop and what they bought
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- Figure 24: France: Amazon, relative strength by product, June 2019
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- Figure 25: France: Cdiscount, relative strength by product, June 2019
- Figure 26: France: relative strength by product, hypermarkets and department stores, June 2019
Online Shopping Behaviours
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- Figure 27: France: online shopping behaviours, June 2019
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- Figure 28: France: online shopping behaviours by products purchased, deviation from the average, June 2019
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Membership of Amazon Prime
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- Under 20% are Prime members
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- Figure 29: France: membership of Amazon Prime, June 2019
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- Figure 30: France: membership of Amazon Prime, June 2019
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- Figure 31: Europe: membership of Amazon Prime, June 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon
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- What we think
- Amazon: A Shopper’s Perspective – UK, January 2019
- Amazon in Europe
- How has it done it?
- Marketplace development
- Amazon Prime
- Dynamism
- Stores and online
- Food retailing
- Where next?
- Company background
- Company performance
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- Figure 32: Amazon: consolidated sales by activity, 2018
- Mintel estimates
- GTV vs consolidated sales
- Recent performance
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- Figure 33: Amazon Group: group financial performance, 2014-18
- Figure 34: Amazon International: estimated retail sales performance, 2015-18
- Retail offering
- Consumer profile
- Product mix
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- Figure 35: Amazon UK: estimated sales by product, 2017
- Marketing
eBay
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- What we think
- Marketplace
- What eBay adds
- Is eBay mature?
- Where next?
- Company background
- Company performance
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- Figure 36: eBay: group financial performance, 2014-18
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- Figure 37: eBay: Group revenue by stream, 2018
- Figure 38: eBay: group Gross Merchandise Volume, 2014-18
- Retail offering
Fnac Darty
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- What we think
- Expanding click-and-collect geographical coverage
- Cash register free experience
- Optimised online user experience
- Voice-activated shopping through Google Assistant
- Online sales boosted by rapid growth of "marketplaces"
- Product diversification to establish a presence in new product growth categories
- Company background
- Company performance
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- Figure 39: Fnac Darty: group financial performance, 2015-18
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- Figure 40: Fnac Darty: outlet data, 2015-18
- Retail offering
Veepee (formerly Vente-Privée)
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- What we think
- Name changes aims for consistency of branding and message
- Bizarre UK exit about-turn suggests lack of commitment
- Mobile continues to be the focus
- Further synergies possible
- Delivery pass impact hard to judge
- Company background
- Company performance
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- Figure 41: Vente Privée: group sales performance, 2014-18
- Retail offering
Zalando
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- What we think
- Direct delivery of goods through partnered stores
- Expansion of loyalty scheme to strengthen relationship with customers
- Virtual stylist to aid customers through the decision making process
- Charging delivery fees to offset falling average order size and higher fulfilment costs
- Combatting ‘wardrobing’
- Eyeing growth through beauty
- In-home delivery service
- Tackling the problem of packaging waste
- Company background
- Company performance
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- Figure 42: Zalando: group financial performance, 2014-18
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- Figure 43: Zalando: key metrics, 2015-Q1 2018
- Retail offering
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