Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Fast growth came to a halt in 2003
- Meal kits thrive on convenience, but competitors are everywhere
- Shifting segments, plenty of manufacturers competing
- Advertising
- Supermarkets dominate retail distribution
- Consumer Usage and Perception
- Market set to pick up, but slower growth forecast
Market Drivers
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- Competition from other meal types
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- Figure 1: Types of convenience meals eaten in last seven days, February 2004
- Newer kits aim for greater convenience and better taste
- Presence of children
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- Figure 2: Projected growth in number of households with children, 1998-2008
- Cooking skills lacking among younger consumers
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- Figure 3: Food preparation habits, total and by age, February 2004
- Low carb and other diets
Market Size & Trends
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- Figure 4: Total U.S. retail sales of meal kits, at current and constant prices, 1998-2003
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- Graph 1: Total U.S. retail sales of meal kits, at current and constant prices*, 1998-2003
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Market Segmentation
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- Overview
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- Figure 5: Sales of meal kits, segmented by type, 2001 and 2003
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- Graph 2: Sales of meal kits, segmented by type, 1998-2003
- Meal Kits Requiring Meat
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- Figure 6: Sales of meal kits requiring meat, at current and constant prices, 1998-2003
- Meal kits including meat
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- Figure 7: Sales of meal kits including meat, at current and constant prices, 1998-2003
- Shelf stable pizza kits
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- Figure 8: Sales of pizza kits, at current and constant prices, 1998-2003
Supply Structure
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- Companies and brands
- Overview
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- Figure 9: Manufacturer sales of meal kits in the U.S., 2001 and 2003
- Meal kits without meat
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- Figure 10: Manufacturer and brand sales of meal kits without meat in the U.S., 2001 and 2003
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- Figure 11: Manufacturer and brands sales of meal kits with meat in the U.S., 2001 and 2003
- Pizza Kits
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- Figure 12: Manufacturer and brand sales of pizza kits in the U.S., 2001 and 2003
- Company profiles
- General Mills
- ConAgra Foods, Inc.
- Campbell’s Soup Company
- Kraft Foods Incorporated
Advertising & Promotion
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- Introduction
- General Mills
- ConAgra Foods, Inc.
- Kraft Foods Incorporated
Retail Distribution
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- Introduction
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- Figure 13: U.S. retail sales of meal kits, by channel, 2001 and 2003
- Supermarkets
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- Figure 14: U.S. supermarket sales of meal kits, at current and constant prices, 1998-2003
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- Figure 15: Top Supermarket Quarterly statistics, latest quarter end, 2002 vs. 2003
- Mass merchandisers
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- Figure 16: U.S. mass merchandiser sales of meal kits, at current and constant prices, 1998-2003
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- Figure 17: Top Mass Merchandiser Quarterly statistics, latest quarter end, 2002 vs. 2003
The Consumer
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- Introduction
- Types of meals eaten in last seven days
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- Figure 18: Types of meals eaten in last seven days, February 2004
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- Figure 19: Types of meals eaten in last 7 days, by gender, February 2004
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- Figure 20: Types of meals eaten in last seven days, by age, February 2004
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- Figure 21: types of meals eaten in the last seven days, by household income, February 2004
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- Figure 22: Types of meals eaten in the last seven days, by presence of children and marital status, February 2004
- Food preparation preferences
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- Figure 23: Food preparation habits, total and by gender, February 2004
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- Figure 24: Food preparation habits, by age, February 2004
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- Graph 3: Food preparation habits, by age, February 2004
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- Figure 25: Food preparation habits, by presence of children and marital status, February 2004
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- Figure 26: Food preparation habits, by urban status, February 2004
- Changing attitudes towards meal kits
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- Figure 27: Attitudes towards meal kits, February 2002 and February 2004
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- Figure 28: Attitudes towards meal kits, by gender, February 2004
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- Figure 29: Attitudes towards meal kits, by age, February 2004
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- Figure 30: Attitudes towards meal kits, by household income, February 2004
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- Figure 31: Attitudes towards meal kits, by presence of children and marital status, February 2004
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- Figure 32: Attitudes towards meal kits, by region, February 2004
- Summary
Future & Forecast
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- Future trends
- New product introductions of other meal types outpace meal kit launches
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- Figure 33: New product introductions of meals and meal centers, by sub-category, 2001-2004
- Presence of children
- Time use
- Market forecast
- Forecast of meal kits retail sales
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- Figure 34: Forecast of U.S. total retail sales of meal kits, at current and constant prices, 2003-08
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- Graph 4: U.S. total retail sales of meal kits, 1998-2003, and Mintel’s forecast, 2004-08
- Meal kits requiring meat
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- Figure 35: Forecast of U.S. retail sales of meal kits requiring the addition of meat, at current and constant prices, 2003-08
- Meal kits including meat
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- Figure 36: Forecast of U.S. retail sales of meal kits that include meat, at current and constant prices, 2003-08
- Forecast factors
Market Size & Segmentation—Update
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- Figure 37: Sales of meal kits, by type, 2003 and 2004
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- Figure 38: Sales of meal kits, by segment, 2004
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Appendix: New Product Developments
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- Category review
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- Figure 39: New product introductions of meal kits and prepared meals, 2001-2004
- GNPD: New Product Briefs
- General Mills, Betty Crocker Cookbook Favorites
- Product Description
- Kroger, Hamburger Magic
- ConAgra, Chef Boyardee Lasagna Kit
- ConAgra, Chef Boyardee Cheese Pizza Kit
- Aldi, Mama Cozzi Pepperoni Pizza Kit
- Williams Foods, Sun Bird Oriental Classic Chow Mein
- General Mills, Betty Crocker Complete Meals
Appendix: Trade Associations
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