Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- Definition
- Abbreviations
- Terms
Executive Summary
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- FACTORS DRIVING THE COOKWARE MARKET
- GROWTH IN IMPORTS
- SEGMENTS UNDER ANALYSIS
- MANY AND VARIED MANUFACTURERS WITH MANY MORE TYPES OF PRODUCTS
- PROMOTIONS AS VARIED AS THE MANUFACTURERS
- MAXIMUM NUMBER OF RETAIL CHANNELS
- CONSUMERS HAVE POSITIVE ATTITUDES TOWARDS COOKWARE
- STEADIER FUTURE
Market Drivers
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- COOKING TRENDS SHOW STRONG INTEREST AT ALL LEVELS
- AWAY FROM HOME VERSUS AT HOME CONSUMPTION
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- Figure 1 Spending on food at home vs. all spending on food, 1998-2001
- CHANGES IN HOW CONSUMERS COOK AT HOME
- BOOM IN HOUSING
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- Figure 2 Housing starts, new and existing home sales, 1997-2003
- THE CHALLENGE OF IMPORTS
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- Figure 3 U.S. imports from China 1998-2002
Market Size & Trends
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- Figure 4 Total U.S. retail sales of cookware and kitchen cutlery, at current and constant prices, 1998-2003
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Market Segmentation
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- OVERVIEW
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- Figure 5 Sales of cookware and kitchen cutlery, segmented by type, 2001 & 2003
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- Graph 1 Sales of cookware and kitchen cutlery, segmented by type, 1998-2003
- ALUMINUM
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- Figure 6 Retail sales of aluminum cookware, at current and constant prices, 1998-2003
- STAINLESS STEEL
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- Figure 7 Retail sales of stainless steel cookware, at current and constant prices, 1998-2003
- CAST IRON, POS, AND OTHER
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- Figure 8 Retail sales of cast iron, POS, and other* cookware, at current and constant prices, 1998-2003
- KITCHEN CUTLERY
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- Figure 9 Retail sales of kitchen cutlery, at current and constant prices, 1998-2003
- BAKEWARE
- MICROWAVE COOKWARE
Supply Structure
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- FOREIGN TRADE
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- Figure 10 Total U.S. imports of kitchen utensils, pots and pans, by customs value, 1997-2002
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- Figure 11 Total U.S. imports of ceramic tableware, kitchenware and other ceramic household or toilet articles, by customs value, 1997-2002
- Figure 12 Total U.S. imports of glassware for table, kitchen, toilet, office, indoor decoration and similar use, by customs value, 1997-2002
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- Figure 13 Total U.S. imports of cutlery and flatware (except precious), by customs value, 1997-2002
- Chart 2 U.S. imports of cookware, by segment and customs value, 1997-2002
- COOKWARE MANUFACTURERS
- Chantal Cookware Corporation
- Lodge
- Meyer Corporation
- Newell Rubbermaid
- Regal Ware, Inc.
- T-Fal
- Viking Range Corporation
- Waterford Wedgwood, plc
- World Kitchen
- BAKEWARE MANUFACTURERS
- Le Creuset
- Lifetime Hoan Corporation/Kitchen Aid Bakeware
- Nordic Ware
- Romertof
- Wilton Industries, Inc.
- CUTLERY MANUFACTURERS
- Columbian Home Products/Joyce Chen Cutlery
- Cuisine de France Sabatier
- Eberhard Schaaf Goldhamster Cutlery
- EdgeCraft Corporation/Chef’s Choice Cutlery
- Global Cutlery
- CUTCO
- J.A. Henckels
- Wüsthof
- Kyocera International/Kyocera Ceramic Cutlery
- Lamson & Goodnow/Lamson Sharp Cutlery
Advertising & Promotion
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- OVERVIEW
- COMPANY ACTIVITY
- Meyer Corporation
- Newell Rubbermaid
- T-Fal
- World Kitchen
- Supermarket promotions
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- Figure 14 U.S. supermarket cookware promotions, 2000 & 2003
Retail Distribution
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- OVERVIEW
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- Figure 15 Retail sales of cookware and kitchen cutlery by channel, 2001 & 2003
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- Chart 3 Retail sales channel share for cookware and kitchen cutlery in 2003
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- Chart 4 Sales of cookware and kitchen cutlery, segmented by type, 1998-2003
- MASS MERCHANDISERS
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- Figure 16 U.S. mass merchandiser sales of cookware, 1998-2003
- ALTERNATIVE CHANNELS
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- Figure 17 U.S. alternative channel sales of cookware, 1998-2003
- DEPARTMENT STORES
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- Figure 18 U.S. department store sales of cookware, 1998-2003
- OTHER CHANNELS
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- Figure 19 U.S. “other channel” sales of cookware, 1998-2003
- SUPERMARKETS
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- Figure 20 U.S. supermarket sales of cookware, 1998-2003
The Consumer
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- INTRODUCTION
- REGULARLY USED TYPES OF COOKWARE
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- Figure 21 Regularly used types of cookware, August 2003Base: 753 adults 18+
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- Figure 22 Regularly used types of cookware, by gender, August 2003“Which of the following, if any, do you use regularly?”Base: 753 adults 18+
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- Figure 23 Regularly used types of cookware, by age, August 2003“Which of the following, if any, do you use regularly?”Base: 753 adults 18+
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- Figure 24 Regularly used types of cookware, by region, August 2003“Which of the following, if any, do you use regularly?”Base: 753 adults 18+
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- Figure 25 Regularly used types of cookware, by household income, August 2003“Which of the following, if any, do you use regularly?”Base: 753 adults 18+
- WHERE CONSUMERS GO FOR INFORMATION BEFORE BUYING COOKWARE
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- Figure 26 Purchase influences on cookware, August 2003Base: 711 respondents age 18+ who use selected cookware regularly
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- Figure 27 Purchase influences on cookware, by gender, August 2003“Which of the following places would you go for information before buying cookware?”Base: 711 respondents age 18+ who use selected cookware regularly
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- Figure 28 Purchase influences on cookware, by age, August 2003“Which of the following places would you go for information before buying cookware?”Base: 711 respondents age 18+ who use selected cookware regularly
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- Figure 29 Purchase influences on cookware, by income, August 2003“Which of the following places would you go for information before buying cookware?”Base: 711 respondents age 18+ who use selected cookware regularly
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- Figure 30 Purchase influences on cookware, by metro/non-metro residence, August 2003“Which of the following places would you go for information before buying cookware?”Base: 711 respondents age 18+ who use selected cookware regularly
- REASONS FOR MOST RECENT COOKWARE PURCHASE
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- Figure 31 Cookware purchase rationale, August 2003Base: 711 respondents who use selected cookware regularly
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- Figure 32 Cookware purchase rationale, by gender, August 2003“Which of the following prompted your last cookware purchase?”Base: 711 respondents who use selected cookware regularly
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- Figure 33 Cookware purchase rationale, by age, August 2003“Which of the following prompted your last cookware purchase?”Base: 711 respondents who use selected cookware regularly
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- Figure 34 Cookware purchase rationale, by income, August 2003“Which of the following prompted your last cookware purchase?”Base: 711 respondents who use selected cookware regularly
- ATTITUDES TOWARDS COOKING
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- Figure 35 Attitudes towards cooking, January-September 2002Base: 20,024 adults aged 18+
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- Figure 36 Attitudes towards cooking, by gender, January-September 2002Base: 20,024 adults aged 18+
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- Figure 37 Attitudes towards cooking, by age, January-September 2002Base: 20,024 adults aged 18+
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Marketing for the replacement cycle and for trade-ups
- Steady design and technological innovations update traditional cookware
- Private label small but growing
- Interest in ethnic cuisine and specialty cookware
- MARKET FORECAST
- Overview
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- Figure 38 Forecast of U.S. retail sales of cookware and kitchen cutlery, at current and constant prices, 2003-2008
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- Chart 5 Total U.S. retail sales of cookware and kitchen cutlery in 1998-2003, and forecast for 2003-2008
- Aluminum
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- Figure 39 Forecast of U.S. sales of aluminum cookware, at current and constant prices, 2003-2008
- Stainless Steel
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- Figure 40 Forecast of U.S. sales of stainless steel cookware, at current and constant prices, 2003-2008
- Cast iron, POS, and other
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- Figure 41 Forecast of U.S. sales of cast iron, POS, and other cookware, at current and constant prices, 2003-2008
- Kitchen cutlery
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- Figure 42 Forecast of U.S. sales of kitchen cutlery, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
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