Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- DATE OF LAST REPORT
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- CHANGING POPULATION, CHANGING PRODUCTS
- A STEADY MARKET
- UNEQUAL SEGMENTS
- GROWTH AND DECLINE WITHIN THE SAME COMPANIES
- DRUG STORES CONTINUE TO LEAD
- THE GASTROINTESTINAL REMEDIES CONSUMER
- CAUTIOUS OPTIMISM FOR THE FUTURE
Market Drivers
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- INCIDENCE OF GI AILMENTS
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- Figure 1 Incidence of gastrointestinal ailments during last 12 months, June 2002-May 2003“Please indicate which conditions you have been told by a doctor or other healthcare professional that you currently have or had in the last 12 months.”Base: 20,802 adults aged 18 and over
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- Figure 2 Incidence of gastrointestinal ailments and share of population, 2003Base: 20,802 adults aged 18 and over (June 2002-May 2003)
- A growing target market
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- Figure 3 Incidence of gastrointestinal ailments, by age, June 2002-May 2003“Please indicate which conditions you have been told by a doctor or other healthcare professional that you currently have or had in the last 12 months.”Base: 20,802 adults aged 18 and over
- Figure 4 Overview of attitudes and opinions about doctors and medicine, by age, April 2001-May 2002“Do you agree…?”Base: 20,936 adults aged 18 and over
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- Figure 5 U.S. population projections, by age, 1998-2008
- LIFESTYLE CONTRIBUTIONS
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- Figure 6 Attitudes and opinions regarding healthy eating, January-September 2002Base: 20,024 adults aged 18 and older
- Figure 7 Assessment of current diet, January 2002-September 2002Base: 20,024 adults aged 18 and older
- The importance of fiber
- PRESCRIPTION BECOMES OVER-THE-COUNTER
- The impact of direct-to-consumer advertising
- The private label threat
- CONFIDENCE IN SELF-CARE
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- Figure 8 Treatments used during last occurrence of illness, 2001Base: 1,505 adults aged 18 and over
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- Figure 9 Satisfaction with nonprescription remedies, 2001Base: 1,505 adults aged 18 and over
Market Size & Trends
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- Figure 10 Retail sales of gastrointestinal remedies, at current and constant prices, 1998-2003
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- Graph 1 Trends in sales of gastrointestinal remedies, at current and constant prices, 1998-2003
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Market Segmentation
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- OVERVIEW
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- Figure 11 Sales of gastrointestinal remedies, by type, 2001 & 2003
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- Graph 2 Sales of gastrointestinal remedies, by segment, 2003
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- Graph 3 Trends in sales of gastrointestinal remedies, by segment, 1998-2003
- ANTACIDS
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- Figure 12 Sales of antacids, 1998-2003
- LAXATIVES
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- Figure 13 Sales of laxatives, 1998-2003
- ANTI-DIARRHEALS
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- Figure 14 Sales of anti-diarrhea remedies, 1998-2003
- STOMACH REMEDIES
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- Figure 15 Sales of stomach remedies, 1998-2003
Supply Structure
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- FDM SALES BY MANUFACTURER
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- Figure 16 FDM sales of gastrointestinal remedies, by manufacturer, 2000 & 2002
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- Graph 4 Manufacturer share of FDM sales of gastrointestinal remedies, 2002
- FDM SALES BY BRAND & SEGMENT
- Antacids
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- Figure 17 FDM brand sales of antacids, 2000 & 2002
- Laxatives
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- Figure 18 FDM brand sales of laxatives, 2000 & 2002
- Anti-diarrheals
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- Figure 19 FDM brand sales of anti-diarrheals, 2000 & 2002
- Stomach remedies
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- Figure 20 FDM brand sales of stomach remedies, 2000 & 2002
- MAJOR COMPANIES AND BRANDS
- Johnson & Johnson
- GlaxoSmithKline
- Novartis Consumer Health
- Procter & Gamble
- Pfizer, Inc.
Advertising & Promotion
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- INTRODUCTION
- MAJOR COMPANIES AND BRANDS
- GlaxoSmithKline
- Novartis
- Pfizer
- Johnson & Johnson-Merck
- Procter & Gamble
Retail Distribution
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- OVERVIEW
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- Figure 21 Retail sales of gastrointestinal remedies, by channel, 2001 & 2003
- DRUG STORES
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- Figure 22 Drug store sales of gastrointestinal remedies, 1998-2003
- Drug store operating data
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- Figure 23 Top drug store operating statistics, latest fiscal year-end
- Figure 24 Percentage change from latest fiscal year-end versus year prior
- MASS MERCHANDISERS
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- Figure 25 Mass merchandiser sales of gastrointestinal remedies, 1998-2003
- Mass merchandiser operating data
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- Figure 26 Top mass merchandiser operating statistics, latest fiscal year-end
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- Figure 27 Percentage change from latest fiscal year-end versus year prior
- SUPERMARKETS
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- Figure 28 Supermarket sales of gastrointestinal remedies, 1998-2003
- Supermarket operating data
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- Figure 29 Top supermarket operating statistics, latest fiscal year-end
- Figure 30 Percentage change from latest fiscal year-end versus year prior
The Consumer
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- INTRODUCTION
- INCIDENCE OF GASTROINTESTINAL AILMENTS
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- Figure 31 Incidence of gastrointestinal ailments, June 2002-May 2003Base: 20,802 adults aged 18 and over
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- Figure 32 Incidence of gastrointestinal ailments, by age, June 2002-May 2003“Please indicate which conditions you have been told by a doctor or other healthcare professional that you currently have or had in the last 12 months.”Base: 20,802 adults aged 18 and over
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- Figure 33 Incidence of gastrointestinal ailments, by race/ethnicity, June 2002-May 2003“Please indicate which conditions you have been told by a doctor or other healthcare professional that you currently have or had in the last 12 months.”Base: 20,802 adults aged 18 and over
- PRESCRIPTION VERSUS OTC
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- Figure 34 Prescription versus OTC, by ailments experienced, June 2002-May 2003“For each condition you have had in the last 12 months, please indicate if you used a nonprescription or a prescription product for that condition.”Base: adults aged 18 and over who have been diagnosed with the listed ailment, bases shown in columns
- USE OF INDIGESTION AIDS/STOMACH REMEDIES OR LAXATIVES
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- Figure 35 Use of indigestion aids/stomach remedies or laxatives, June 2002-May 2003Base: 20,802 adults aged 18 and over
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- Figure 36 Use of indigestion aids/stomach remedies or laxatives, by gender, June 2002-May 2003“Do you use…?”Base: 20,802 adults aged 18 and over
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- Figure 37 Use of indigestion aids/stomach remedies or laxatives, by age, June 2002-May 2003“Do you use…?”Base: 20,802 adults aged 18 and over
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- Figure 38 Use of indigestion aids/stomach remedies or laxatives, by race/ethnicity, June 2002-May 2003“Do you use…?”Base: 20,802 adults aged 18 and over
- INDIGESTION AIDS AND STOMACH REMEDIES USE
- Conditions for which indigestion aids/stomach remedies are used
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- Figure 39 Conditions for which indigestion aids/stomach remedies are used, June 2002-May 2003Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
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- Figure 40 Conditions for which indigestion aids/stomach remedies are used, by age, June 2002-May 2003“What do you use them for?”Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
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- Figure 41 Conditions for which indigestion aids/stomach remedies are used, by race/ethnicity, June 2002-May 2003“What do you use them for?”Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
- Frequency of indigestion aid/stomach remedy use
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- Figure 42 Frequency of using indigestion aids/stomach remedies, by age, June 2002-May 2003Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
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- Figure 43 Frequency of using indigestion aids/stomach remedies, by race/ethnicity, June 2002-May 2003“Number of times used in last 6 months”Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
- Types of indigestion aids/stomach remedies used
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- Figure 44 Types of indigestion aids/stomach remedies used, June 2002-May 2003Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
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- Figure 45 Types of indigestion aids/stomach remedies used, by race/ethnicity, June 2002-May 2003“Types of indigestion aids and stomach remedies used”“Kinds of indigestion aids and stomach remedies used”Base: 9,097 adults aged 18 and over who use indigestion aids and/or stomach remedies
- LAXATIVE USE
- Frequency of laxative use
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- Figure 46 Frequency of using laxatives, by age, June 2002-May 2003Base: 2,921 adults aged 18 and over who use laxatives
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- Figure 47 Frequency of using laxatives, by race/ethnicity, June 2002-May 2003“Number of times used in last 6 months”Base: 2,921 adults aged 18 and over who use laxatives
- Types of laxatives used
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- Figure 48 Types of laxatives used, June 2002-May 2003Base: 2,921 adults aged 18 and over who use laxatives
- PURCHASE OF GI REMEDIES
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- Figure 49 Bought gastrointestinal remedies, October 2003Base: 1,012 adults aged 18 and over
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- Figure 50 Bought gastrointestinal remedies, by race, October 2003“Which of the following products, if any, have you bought in the past year?”Base: 1,012 adults aged 18 and over
- BEHAVIORS IN GI REMEDY USE
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- Figure 51 Behaviors in use of GI remedies, October 2003Base: 1,012 adults aged 18 and over
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- Figure 52 Behaviors in use of GI remedies, by gender, October 2003“Please tell me whether you agree or disagree with the following question about gastrointestinal remedies.”Base: 1,012 adults aged 18 and over
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- Figure 53 Behaviors in use of GI remedies, by age, October 2003“Please tell me whether you agree or disagree with the following question about gastrointestinal remedies.”Base: 1,012 adults aged 18 and over
- SOURCES OF ADVICE ON GI REMEDIES
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- Figure 54 Sources of advice on GI remedies, October 2001 and 2003Base: 1,016 adults aged 18 and over (October 2001)
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- Figure 55 Sources of advice on GI remedies, by gender, October 2003“Which of the following would you normally go to for advice on gastrointestinal remedies?”Base: 1,012 adults aged 18 and over
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- Figure 56 Sources of advice on GI remedies, by age, October 2003“Which of the following would you normally go to for advice on gastrointestinal remedies?”Base: 1,012 adults aged 18 and over
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- Figure 57 Sources of advice on GI remedies, by race, October 2003“Which of the following would you normally go to for advice on gastrointestinal remedies?”Base: 1,012 adults aged 18 and over
- CONCLUSION
Future & Forecast
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- FUTURE TRENDS
- Incidence and lifestyle
- The aging population
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- Figure 58 U.S. population projections, by age, 2003-2008
- Migration from Rx to OTC to private label
- Continued self-care
- MARKET FORECAST
- Overview
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- Figure 59 Forecast of sales of gastrointestinal remedies, at current and constant prices, 2003-2008
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- Graph 5 Forecasted trends in sales of gastrointestinal remedies, at current and constant prices, 2003-2008
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- Graph 6 Forecasted trends in sales of gastrointestinal remedies, by segment, at current prices, 2003-2008
- Antacids
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- Figure 60 Forecast of sales of antacids, at current and constant prices, 2003-2008
- Laxatives
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- Figure 61 Forecast of sales of laxatives, at current and constant prices, 2003-2008
- Anti-diarrheals
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- Figure 62 Forecast of sales of anti-diarrheal products, at current and constant prices, 2003-2008
- Stomach remedies
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- Figure 63 Forecast of sales of stomach remedies, at current and constant prices, 2003-2008
- All other remedies
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- Figure 64 Forecast of U.S. sales of all other GI remedies, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- NEW PRODUCT BRIEFS
- GlaxoSmithKline: Tums Lasting Effect Antacid with Calcium
- Pharmacia Consumer Healthcare: Kaopectate Extra Strength Diarrhea Relief
- Westmark Pharmaceuticals: Digezene Antacid, Anti-gas & Pain Relief
- Johnson & Johnson Consumer Products: Pepcid AC Maximum Strength Tablets
- Pfizer Consumer Healthcare: Rolaids Multi-symptom Antacid & Anti-gas Tablets
- CVS Drugstore: CVS Oral Saline Laxative
- Gerber: Gerber Gas Relief Drops
- Novartis Consumer Health: Perdiem Bulk Forming Laxative
- Topco Associates: Top Care Anti-diarrheal Tablets
- CVS: CVS Motion Sickness Tablets
- EuroPharma: EuroPharma Heartburn Relief Tablets
- GlaxoSmithKline: Tums Sugar Free Antacid/Calcium Supplement
- Novartis Consumer Health: Gas-X with Maalox Extra Strength Anti-gas plus Antacid
- Boehringer Ingelheim: Dulcolax Gentle Relief Stool Softener
- Hain-Celestial Group/Celestial Seasonings: Celestial Seasonings Good Nite Cleanse Wellness Tea
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