Table of Contents
Executive Summary
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- The market
- Private health and fitness club membership passes the 6 million mark
- Competition for new members will limit revenue growth over the next five years
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- Figure 1: Value of the UK private health and fitness club market, 2014-24
- Figure 2: Volume of the UK private health and fitness club market, 2014-24
- More leisure time is being spent on gym visits
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- Figure 3: Use of gyms/leisure centres in the past month, October 2017-May 2019
- Companies and brands
- PureGym continues to expand its number of locations
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- Figure 4: Leading private health and fitness club operators, by number of sites, June 2019
- The Gym Group cements its positions as the second-largest gym brand
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- Figure 5: Leading private health and fitness club operators, by estimated membership numbers, June 2019
- The consumer
- Rise in private health and fitness club membership to 18%
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- Figure 6: Health and fitness club membership, March 2019
- Leisure centre membership lags behind private health clubs
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- Figure 7: Membership of public leisure centres, March 2019
- Cost is the main concern for non-members
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- Figure 8: Reasons for not joining a health and fitness club, March 2019
- Over six in 10 members use gyms three times a week or more
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- Figure 9: Frequency of health and fitness club visits, March 2019
- Half of people are paying £15-39.99 per month for membership
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- Figure 10: Health and fitness club membership fees, May 2018 and March 2019
- People expect clean gyms and working equipment even at low-cost facilities
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- Figure 11: Attitudes towards health and fitness club facilities, March 2019
- Classes and group exercise motivate more people than individual workouts
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- Figure 12: Attitudes towards health and fitness club classes, March 2019
- Keeping members updated on their progress is vital
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- Figure 13: Attitudes towards health and fitness clubs, March 2019
- Friendly instructors and varied classes are key to driving usage
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- Figure 14: Drivers of health and fitness club usage, March 2019
- What we think
Issues and Insights
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- Varied classes and friendly instructors are vital for boosting attendance
- The facts
- The implications
- The desire for tracking performance is driving the use of technology in fitness
- The facts
- The implications
The Market – What You Need to Know
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- Private health and fitness club membership passes the 6 million mark
- Competition for new members will limit revenue growth over the next five years
- Membership fees continue to grow and dominate revenue
- More leisure time is being spent on gym visits
- Leading health and fitness clubs rapidly expanding their number of sites
- Franchise model is supporting growth in locations and local ownership
Market Size and Forecast
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- Private health and fitness club membership passes the 6 million mark
- Competition for new members will limit revenue growth over the next five years
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- Figure 15: Value of the UK private health and fitness club market, 2014-24
- Figure 16: Value of the UK private health and fitness club market, 2014-24
- Figure 17: Volume of the UK private health and fitness club market, 2014-24
- Figure 18: Volume of the UK private health and fitness club market, 2014-24
- Forecast methodology
Market Segmentation
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- Membership fees continue to grow and dominate revenue…
- …but clubs are seeking to expand revenue streams
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- Figure 19: Consumer spending in private health and fitness clubs, 2014-19
Market Drivers
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- More leisure time is being spent on gym visits
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- Figure 20: Use of gyms/leisure centres in the past month, October 2017-May 2019
- Leading health and fitness clubs rapidly expanding their number of sites
- Franchise model is supporting growth in locations and local ownership
- Tracking health via technology is driving the fitness market
- Diversification of exercise trends driving new specialist sites
- Home workouts providing new competition to the gym market
Companies and Brands – What You Need to Know
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- PureGym continues to expand its number of locations
- The Gym Group cements its positions as the second-largest gym brand
- Health and fitness innovations showcased at CES 2019
- Apple expands the use of its GymKit technology
- Top 10 health and fitness club advertising spend declines in 2018
Key Players
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- PureGym
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- Figure 21: PureGym estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
- The Gym Group
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- Figure 22: The Gym Group estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
- Anytime Fitness
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- Figure 23: Anytime Fitness estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
- DW Fitness First
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- Figure 24: DW Fitness First estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
- Nuffield Health
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- Figure 25: Nuffield Health estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
- David Lloyd Leisure
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- Figure 26: David Lloyd Leisure estimated site numbers, member numbers, revenue, region, offer and outlook, June 2019
Market Share
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- PureGym continues to expand its number of locations…
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- Figure 27: Leading private health and fitness club operators, by number of sites, June 2019
- …while membership is now approaching 1.2 million
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- Figure 28: Leading private health and fitness club operators, by estimated membership numbers, June 2019
Launch Activity and Innovation
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- Health and fitness innovations showcased at CES 2019
- Apple expands the use of its GymKit technology
- Black Box opens two VR gym booths in the US
- Peloton set to open permanent London studios
- Third Space set to expand further in London
- East London cross-fit studio Blok expands into Manchester
- Increasing focus on total wellbeing and mental health
Advertising and Marketing Activity
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- Total health and fitness club advertising spend declines in 2018
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- Figure 29: Total above-the-line, online display and direct mail advertising expenditure on health and fitness clubs, by top 10 advertisers, 2018
- Sponsorships and partnerships
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 30: Attitudes towards and usage of selected brands, April 2019
- Key brand metrics
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- Figure 31: Key metrics for selected brands, April 2019
- Brand attitudes: Market leader PureGym deemed the best value for money
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- Figure 32: Attitudes, by brand, April 2019
- Brand personality: Expanding number of locations is making budget brands more accessible
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- Figure 33: Brand personality – macro image, April 2019
- Nuffield Health seen as offering the most expert service
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- Figure 34: Brand personality – micro image, April 2019
- Brand analysis
- PureGym mass appeal down to value for money and widespread locations
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- Figure 35: User profile of PureGym, April 2019
- Nuffield Health’s wider wellbeing focus boosts trust in expertise
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- Figure 36: User profile of Nuffield Health, April 2019
- David Lloyd Clubs offer a more exclusive, high-end option
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- Figure 37: User profile of David Lloyd Clubs, April 2019
- DW Fitness First has an accessible, fun brand image
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- Figure 38: User profile of DW Fitness First, April 2019
- Anytime Fitness is struggling for brand awareness
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- Figure 39: User profile of Anytime Fitness, April 2019
The Consumer – What You Need to Know
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- Rise in private health and fitness club membership to 18%
- The strongest growth potential is among 16-24 year olds
- Cost is the main concern for non-members
- Over six in 10 members use gyms three times a week or more
- Half of people are paying £15-39.99 per month
- People expect clean gyms and working equipment even at low-cost facilities
- Quality instructors are key for three quarters of people
- Classes and group exercise motivate more people than individual workouts
- Keeping members updated on their progress is vital
- Friendly instructors and varied classes are key to driving usage
Health and Fitness Club Membership
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- Rise in private health and fitness club membership to 18%
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- Figure 40: Health and fitness club membership, March 2019
- The strongest growth potential is among 16-24 year olds
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- Figure 41: Health and fitness club usage, by age, March 2019
- Leisure centre membership lags behind private health clubs
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- Figure 42: Membership of public leisure centres, March 2019
- Public leisure centres are most popular among 16-24 year olds
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- Figure 43: Membership of pubic leisure centres, by age, March 2019
Reasons for Not Using Health and Fitness Clubs
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- Cost is the main concern for non-members
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- Figure 44: Reasons for not joining a health and fitness club, March 2019
- Concerns over appearance are dissuading more young people and women
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- Figure 45: Reasons for not joining a health and fitness club, by gender, March 2019
Frequency of Health and Fitness Club Use
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- Over six in 10 members use gyms three times a week or more
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- Figure 46: Frequency of health and fitness club visits, March 2019
- 25-34 year olds are the most frequent users of health and fitness clubs
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- Figure 47: Health and fitness club usage, by age, March 2019
Membership Fees of Health and Fitness Clubs
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- Half of people are paying £15-39.99 per month for membership
- Younger men are paying the lowest membership fees
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- Figure 48: Health and fitness club membership fees, May 2018 and March 2019
Attitudes towards Health and Fitness Clubs
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- People expect clean gyms and working equipment even at low-cost facilities
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- Figure 49: Attitudes towards health and fitness club facilities, March 2019
- Quality instructors are key for three quarters of people
- Classes and group exercise motivate more people than individual workouts
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- Figure 50: Attitudes towards health and fitness club classes, March 2019
- Keeping members updated on their progress is vital
- Nearly nine in 10 people prefer to work out when clubs are quiet
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- Figure 51: Attitudes towards health and fitness clubs, March 2019
- Enjoyment is more important than location for Older Millennials
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- Figure 52: Health and fitness clubs – CHAID – tree output, March 2019
Driving the Use of Health and Fitness Clubs
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- Gyms will come under increasing pressure from home workouts and fitness apps
- Friendly instructors and varied classes are key to driving usage
- Gyms must utilise technology to help people track workout progress
- Prioritise varied classes to encourage more women to attend
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- Figure 53: Drivers of health and fitness club usage, March 2019
- Gyms could boost attendance among three quarters of people
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- Figure 54: TURF Analysis – health and fitness clubs, March 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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- Figure 55: Table – TURF Analysis – health and fitness clubs, March 2019
- CHAID methodology
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- Figure 56: Health and fitness clubs – CHAID – table output, March 2019
Appendix – Market Size and Forecast
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- Market value
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- Figure 57: Forecast of consumer expenditure on private health and fitness clubs, 2019-24
- Market volume
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- Figure 58: Forecast of private health and fitness club user numbers, 2019-24
- Forecast methodology
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