Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
- Excluded:
Executive Summary
-
- The market
- The future is temporary
-
- Figure 1: Best- and worst-case forecast of UK value sales of hair colourants, 2014-24
- Getting comfortable
- Companies and brands
- Keep talking
-
- Figure 2: UK brand shares in value sales of hair colourants, year ending March 2019
- It’s not forever
-
- Figure 3: New product launches in hair colourants, by launch type, January 2016-April 2019
- The consumer
- Keep it unnatural
-
- Figure 4: At-home hair colourant products used in the last 12 months, January 2018 and April 2019
- All applications accepted
-
- Figure 5: Applicators used with at-home colourants, April 2019
- Get inspired
-
- Figure 6: Sources of inspiration for chosen colour, by age, April 2019
- What’s your damage?
-
- Figure 7: Important features of at-home hair colourants, April 2019
- Seize the day
-
- Figure 8: Attitudes towards at-home hair colourants, April 2019
-
- Figure 9: Attitudes towards colouring hair, April 2019
- What we think
Issues and Insights
-
- A young man’s game
- The facts
- The implications
- Getting creative
- The facts
- The implications
- Natural versus vibrant
- The facts
- The implications
The Market – What You Need to Know
-
- The future is temporary
- Retail must go with the flow
- Getting comfortable
Market Size and Forecast
-
- Permanent colour seems unstable
-
- Figure 10: UK retail value sales of hair colourants, at current and constant prices, 2014-24
- An uncertain future
-
- Figure 11: Best- and worst-case forecast of UK value sales of hair colourants, 2014-24
- Forecast methodology
Market Segmentation
-
- A temporary solution
-
- Figure 12: UK retail value sales of hair colourants, by segment, 2017 and 2018
Channels to Market
-
- Follow the fun
-
- Figure 13: UK retail value sales of hair colourants, by retail channel, 2017 and 2018
Market Drivers
-
- An age-old problem
-
- Figure 14: Trends in the age structure of the UK population, 2013-23
- The grey transition
-
- Figure 15: Salma Hayek embracing grey hair, February 2019
- There’s an app for that
-
- Figure 16: Barriers to using at-home hair colourants, January 2018
-
- Figure 17: Madi, Madison Reed’s chatbot, February 2017
- Attention to scalp puts damage under the microscope
- A technical boost for naturals
Companies and Brands – What You Need to Know
-
- Keep talking
- It’s not forever
- A changing landscape
Market Share
-
- Return on investment
-
- Figure 18: Brand shares in hair colourants, years ending March 2018 and 2019
- Clairol needs speedy rejuvenation
Launch Activity and Innovation
-
- Semi-permanent strides ahead
-
- Figure 19: New product launches in hair colourants, by launch type, January 2016-April 2019
- Figure 20: Bold and vibrant launches, 2018
- Making the unnatural natural
-
- Figure 21: Fastest-growing and fastest-declining claims in the hair colourants sector, 2017-18
- Figure 22: Bleach London Watercolour Temporary Violet Colour Spray, August 2018
- Let the sun in
-
- Figure 23: Launches with brightening/illuminating claims, 2018
- Big players still dominate
-
- Figure 24: New product launches in hair colourants, by top ultimate companies, 2018
Advertising and Marketing Activity
-
- Investing in inspiration
-
- Figure 25: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by media type, January 2016-March 2019
- Figure 26: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by top companies, 2018
- L’Oréal takes charge
-
- Figure 27: Total above-the-line, online display and direct mail advertising expenditure on hair colourants, by product segment, January 2016-March 2019
- Figure 28: L’Oréal Paris Casting Crème Gloss advert, 2018
-
- Figure 29: L’Oréal Magic Retouch – The Roots Family series, 2018
- Nielsen Ad Intel coverage
Brand Research
-
- Brand map
-
- Figure 30: Attitudes towards and usage of selected brands, April 2019
- Key brand metrics
-
- Figure 31: Key metrics for selected brands, April 2019
- Brand attitudes: Few major brands offer good value
-
- Figure 32: Attitudes, by brand, April 2019
- Brand personality: Accessibility does not always equal popularity
-
- Figure 33: Brand personality – macro image, April 2019
- Newer brands yet to achieve expert image
-
- Figure 34: Brand personality – micro image, April 2019
- Brand analysis
- John Frieda shows quality, but lacks innovation
-
- Figure 35: User profile of John Frieda, April 2019
- Garnier Olia captures the youth
-
- Figure 36: User profile of Garnier Olia, April 2019
- Clairol Nice’n Easy innovation goes unnoticed
-
- Figure 37: User profile of Clairol Nice’n Easy, April 2019
- L’Oréal Colorista offers a different proposition
-
- Figure 38: User profile of L’Oréal Colorista, April 2019
- Josh Wood Colour tailors the experience
-
- Figure 39: User profile of Josh Wood Colour, April 2019
The Consumer – What You Need to Know
-
- Keep it unnatural
- All applications accepted
- Get inspired
- What’s your damage?
- Seize the day
Use of At-home Colourants
-
- Moving away from natural
-
- Figure 40: At-home hair colourant products used in the last 12 months, January 2018 and April 2019
- Young men hit the bleach
-
- Figure 41: Use of any at-home hair colourants, by age and gender, April 2019
- Figure 42: Zac Efron and Zayn Malik with bleached hair, 2018
At-home Colourant Application
-
- The right tools
-
- Figure 43: Applicators used with at-home colourants, April 2019
-
- Figure 44: Garnier Express Retouch Grey Hair Concealer, 2018
- Less mess please
-
- Figure 45: R+Co Art School Root Touch-up Gel, 2019
- Getting creative
-
- Figure 46: Applicators used with at-home colourants, by age, April 2019
Inspiration for Colour Choice
-
- Becoming creatures of habit
-
- Figure 47: Sources of inspiration for chosen colour, by age, April 2019
- As seen on screen
- Blue sky thinking
-
- Figure 48: Josh Wood’s ‘colour cloud’ hair, February 2019
Important Factors for At-home Colourants
-
- An easier life
-
- Figure 49: Important features of at-home hair colourants, April 2019
- A pop of colour
-
- Figure 50: Important features of at-home hair colourants, by age, April 2019
- Dye without the damage
-
- Figure 51: oVertone Rose Gold Deep Treatment (US), January 2018
- Figure 52: Dr. Craft Natural Purple Berry Brightening Serum (F&M Cosmetics, UK), August 2018
Attitudes towards Colouring Hair
-
- Low-hanging fruit
-
- Figure 53: Attitudes towards at-home hair colourants, April 2019
- Beards – blended or bold?
-
- Figure 54: Attitudes towards colouring hair, April 2019
-
- Figure 55: Blondépil Homme Beard Colour, April 2018
- Figure 56: Donald Glover and Scott Wagstaff with bleached beards, February 2019
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
- Forecast methodology
Back to top