Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
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- Figure 1: Coicop classifications used for the Mintel market size, 2018
Executive Summary
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- The market
- Consumer spending
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- Figure 2: France: Mintel DIY Market size: breakdown by product, 2018
- Sector size and forecast
- Channels of distribution
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- Figure 3: France: estimated distribution of DIY spending by channel, 2018
- Companies and brands
- Leading players
- Market shares
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- Figure 4: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2018
- Online
- The consumer
- Where they shop
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- Figure 5: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
- DIY products purchased
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- Figure 6: France: DIY products bought in the last 12 months, March 2019
- Characteristics associated with DIY retailers
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- Figure 7: France: Characteristics associated with DIY retailers, March 2019
- What we think
Issues and Insights
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- Keeping seniors engaged in DIY shopping
- The facts
- The implications
- Incorporating the digital world into DIY retailing
- The facts
- The implications
The Market – What You Need to Know
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- Economic outlook uncertain
- DIY market stable
- Over two-thirds own their own home
- Retail sector holding steady
- DIY superstores dominate distribution
Consumer Spending
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- Many uncertainties for the French economy
- Mintel DIY market size
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- Figure 8: France: DIY products – the Mintel market size (incl. VAT), 2014-18
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- Figure 9: France: Mintel DIY Market size, breakdown by product, 2018
- DIY-related spending categories
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- Figure 10: France: Consumer spending in detail (incl. VAT), 2014-18
Market Drivers
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- Home ownership
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- Figure 11: France: Tenure types: owners vs tenants, % of households, 2009-17
- Consumer spending plans
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- Figure 12: France: Consumers’ planned spending on housing and home, Q1 2016- Q1 2019
Sector Size and Forecast
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- Figure 13: France: specialist DIY retailers, sales (excl. VAT), 2014-18
- Figure 14: France: specialist DIY retailers, forecast sales (excl VAT), 2019-23
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Inflation
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- Figure 15: France: Consumer prices* of DIY-related categories, annual % change, 2014-18
- Figure 16: France: Consumer prices of DIY-related categories, annual % change, January 2018-February 2019
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Channels of Distribution
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- Figure 17: France: estimated distribution of DIY spending by channel, 2018
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Companies and Brands – What You Need to Know
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- Two Big Box chains dominate
- Structural shifts
- Leroy Merlin’s market share up while Castorama falls
- Online small but growing
Leading Players
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- ADEO continues to thrive
- Problems at number two Castorama
- Les Mousquetaires now in third place after acquisition of Bricorama
- Mr. Bricolage struggling
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- Figure 18: France: Leading specialist DIY retailers, sales, 2014-18
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- Figure 19: France: Leading specialist DIY retailers: outlet numbers, 2014-18
- Sales per outlet
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- Figure 20: France: Leading specialist DIY retailers: sales per outlet, 2014-18
Market Shares
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- Figure 21: France: Leading specialist DIY retailers’ shares of all DIY specialists’ sales, 2014-18
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Online
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- Online activity
- Shopping online
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- Figure 22: France: Goods bought online in the last 12 months, 2009-18
- Online sales of DIY
- Leading online players
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- Figure 23: France: Leading retailers’ estimated online sales of DIY, 2018
The Consumer – What You Need to Know
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- Leroy Merlin leads
- Over half have bought DIY goods online
- Softer DIY most bought
- DIY retailers viewed as convenient to most
Where They Shop for DIY
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- Figure 24: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, March 2019
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- Figure 25: France: retailers used to buy DIY goods in the past 12 months, whether in-store or online, by gender, March 2019
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- Figure 26: France: retailers used to buy DIY goods in the past 12 months, in-store or online, March 2019
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- Figure 27: France: profile of DIY shoppers by retailer used, March 2019
- Home owners shop more at specialists
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- Figure 28: France: percentage point difference in usage of DIY stores either online or in-store between homeowners and renters, March 2019
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DIY Products Purchased
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- Figure 29: France: DIY products bought in the last 12 months, March 2019
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- Figure 30: France: DIY products purchased by retailer shopped, March 2019
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Characteristics Associated with DIY Retailers
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- Figure 31: France: Characteristics associated with DIY retailers, March 2019
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- Figure 32: France: Characteristics associated with DIY retailers by retailer shopped, March 2019
- Figure 33: France: Characteristics associated with DIY retailers by retailer shopped: Expensive, March 2019
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
ADEO
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- What we think
- Rebuilding the idea of what a DIY store is
- Format segmentation in Spain
- Phasing out AKI brand
- Company background
- Company performance
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- Figure 34: Adeo: Group sales performance, 2014-18
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- Figure 35: Adeo: outlet data, 2014-18
- Retail offering
- Leroy Merlin
- Other fascia
Bricomarché/Brico Cash/Bricorama
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- What we think
- Brico Cash exploiting the budget DIY market successfully
- Polish business now a substantial operation
- Widening home delivery operations at Bricorama and Bricomarché
- Decisions needs for Bricorama in Spain
- Company background
- Company performance
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- Figure 36: Bricomarché, Brico Cash and Bricorama: estimated sales performance, 2014-18
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- Figure 37: Bricomarché, Brico Cash and Bricorama, estimated outlet numbers, 2014-18
- Retail offering
Kingfisher Group
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- What we think
- Unified product range resonating with customers
- Stronger digital offer boosting e-commerce
- Everyday low-price proposition
- Trialling new urban proximity store concept
- Screwfix powering ahead thanks to fast growth in m-commerce
- Embracing sustainable practices and environmental governance
- Company background
- Company performance
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- Figure 38: Kingfisher Group: Group financial performance, 2014/15-2018/19
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- Figure 39: Kingfisher Group: Outlet data, 2014/15-2018/19
- Retail offering
Mr. Bricolage Group
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- What we think
- Financial strength a worry
- Turnaround efforts too little too late?
- Still lagging far behind online
- Company background
- Company performance
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- Figure 40: Mr. Bricolage Group: Consolidated sales and sales at retail*, 2014-18
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- Figure 41: Mr. Bricolage Group: Outlet data, 2014-18
- Retail offering
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