Table of Contents
Executive Summary
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- The market
- Slowing growth in the dessert shop market
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- Figure 2: Best- and worst-case forecast for the sales value of ice cream and non-ice cream dessert shop market, China, 2013-23
- Player activity and consumer attitudes boosted ice cream sales
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- Figure 3: Best- and worst-case forecast for the sales value of ice cream shop market, China, 2013-23
- Non-ice cream dessert market stimulated by trendy tech and appealing presentation
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- Figure 4: Best- and worst-case forecast for the sales value of non-ice cream dessert shop market, China, 2013-23
- Dessert from other categories and foodservice sectors
- Shopping malls provide places for dessert shops
- Companies and brands
- Varied performances from key ice cream players
- Key dessert players enjoyed better performances
- Focus on developing healthier desserts
- Upgrading consumers’ experience using technology
- Desserts with a surprise inside
- The consumer
- Different age groups display different preferences
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- Figure 5: Consumption frequency – at least once a month, by age, China, February 2019
- Competing with other casual dining stores in social and work occasions
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- Figure 6: Selected visiting reasons, by generation, China, February 2019
- High interest in seasonal fruits but no love for TCM
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- Figure 7: Interest in innovation, China, February 2019
- Self-indulgence is the main consumption purpose
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- Figure 8: Consumption reasons, China, February 2019
- Premiumisation trends towards less sugar and more nutrition
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- Figure 9: Premium factors, China, February 2019
- Updating products is not enough to build an ideal dessert store
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- Figure 10: Ideal dessert shop - TURF Analysis – February 2019
- What we think
Issues and Insights
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- Enhance performance in the after-meal occasion
- The facts
- The implications
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- Figure 11: Culture Republick light ice cream with probiotics, by Unilever, US, 2019
- Natural ingredients help desserts to go premium
- The facts
- The implications
- Consumers have high expectations for in-store environment
- The facts
- The implications
The Market – What You Need to Know
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- Dessert market maintains double-digital value growth
- Shopping malls’ investment strategies brings positive impact
- Other categories threaten dessert stores
Market Size and Forecast
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- Value growth slowed in 2018
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- Figure 12: Sales value of the dessert shop market, China, 2013-18
- Double-digit growth in value sales to continue
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- Figure 13: Best- and worst-case forecast for the sales value of dessert shop market, China, 2013-23
Market Factors
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- Threats from other categories
- Dessert brands adjust their online and offline strategies
- More international brands tapping into the Chinese market
- Shopping malls encourage casual dining to settle
- Changing behaviour of ice cream dessert consumption
Market Segmentation
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- Big growth in ice cream sales value
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- Figure 14: Best- and worst-case forecast for the sales value of ice cream shop market, China, 2013-23
- Non-ice cream dessert market keeps growing
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- Figure 15: Best- and worst-case forecast for the sales value of non-ice cream dessert shop market, China, 2013-23
- Desserts from other categories and foodservice sectors
Key Players – What You Need to Know
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- Overview of key player outlet numbers
- Performance of ice cream brands varied significantly
- Main dessert sellers saw growth in outlets
Market Share
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- Häagen-Dazs’ market share remained static
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- Figure 16: Market share of leading ice cream shops, by sales value, China, 2017-18
- Figure 17: Outlets number of leading ice cream shops, by volume, China, 2017-18
- Dairy Queen’s rapid business expansion
- Iceason lost market share
- Honeymoon Dessert maintained its high exposure to consumers
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- Figure 18: Market share of leading dessert (non-ice cream) shops, by sales value, China, 2017-18
- Figure 19: Outlets number of key dessert (non-ice cream) shops, by volume, China, 2017-2018
- Meet Fresh gained more share
- Hui Lan Shan saw steady performance
Competitive Strategies
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- Emphasise healthy and low in fat
- Entering a new AI era
- Desserts for adults
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- Figure 20: Häagen-Dazs with alcohol flavours, US
- Figure 21: Ice cream with alcohol and fragrance, by Pree, China
Who’s Innovating?
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- Consumers seek surprises
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- Figure 22: A different story inside of a dessert, China
- New formats for offering desserts
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- Figure 23: Innovation in offering formats, China
- Use the original form of ingredients as edible containers
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- Figure 24: Desserts with fruit containers, China
The Consumer – What You Need to Know
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- Competing with other food service businesses over store environment
- Superfoods and coarse grain are essential in innovation
- After-meal desserts hold potential for greater popularity
Consumption Frequency
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- Ice cream shops could improve menu variety
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- Figure 25: Consumption frequency, China, February 2019
- Preference varies across age groups
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- Figure 26: Consumption frequency – at least once a month, by age, China, February 2019
- Different consumption frequencies between city tiers
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- Figure 27: Consumption frequency, by city tiers, China, February 2019
Visiting Reasons
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- Importance of pricing, menu variety and location
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- Figure 28: Visiting reasons, China, February 2019
- Half of heavy dessert users show taste and brand loyalty
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- Figure 29: Selected visiting reasons of heavy users, by heavy users of different dessert types, China, February 2019
- Competing with coffee houses and tea shops in store environment
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- Figure 30: Selected visiting reasons, by generation, China, February 2019
Interest in Innovation
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- Preferences on ice creams and other desserts
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- Figure 31: Interest in innovation, China, February 2019
- Superfoods and coarse grains can boost appeal
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- Figure 32: Interests in ice cream innovation - TURF Analysis, China, February 2019
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- Figure 33: Interests in cake dessert innovation - TURF Analysis, China, February 2019
- More 18-19s interested in adding sauces and seasonings
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- Figure 34: Interest in adding sauce and seasonings in desserts, by age, China, February 2019
Consumption Reasons
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- More consumption for self-indulgence, less for external factors
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- Figure 35: Consumption reasons, China, February 2019
- Potential to develop after-meal desserts
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- Figure 36: Other consumption reasons for consumers who have desserts after having meals, China, February 2019
- Different purposes between heavy and light ice cream users
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- Figure 37: Consumption reasons of ice cream consumers, by consumption frequency, China, February 2019
- Comparison of consumption reasons for different desserts
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- Figure 38: Consumption reasons, by heavy users of different types of desserts, China, February 2019
Premium Factors
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- Being natural and nutritious are premiumisation trends
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- Figure 39: Premium factors, China, February 2019
- More 18-24s would pay more for products presentation
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- Figure 40: Selected premium factors, by age, China, February 2019
- More 30-39s pay attention to product ingredients
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- Figure 41: Selected premium factors, by age, China, February 2019
Ideal Dessert Shop
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- Getting close to nature
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- Figure 42: Attributes of an ideal dessert shop, China, February 2019
- Building the most appealing dessert shop
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- Figure 43: Ideal dessert shop - TURF Analysis – February 2019
- Store diversity attracts consumers aged 18-19
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- Figure 44: Selected attributes of an ideal dessert shop, by age, China, February 2019
Meet the Mintropolitans
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- In-store environment attracts Mintros more
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- Figure 45: Selected visiting reasons, by consumer classification, China, February 2019
- Higher interest in having desserts for beauty
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- Figure 46: Interest in innovation – edible beauty products, by consumer classification, China, February 2019
Appendix – Market Size and Forecast
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- Figure 47: Total market value of dessert shops, China, 2013-23
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Appendix – Market Segmentation
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- Figure 48: Total market value of ice cream shops, China, 2013-23
- Figure 49: Total market value of dessert (non-ice cream) shops, China, 2013-23
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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