Table of Contents
Executive Summary – Europe – The Market
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- Consumer spending
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- Figure 2: Europe: Spending on footwear by country, 2013-18
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- Figure 3: Europe: Spending on footwear as % all consumer spending by country, 2017
- Figure 4: Europe: Footwear as proportion of all clothing and footwear spending by country, 2017
- Five-year growth
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- Figure 5: Europe: Five-year CAGR in footwear by country, 2012-17
- Sector size and forecast
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- Figure 6: Europe: Specialist footwear retailers, sales (excluding VAT), by country, 2014-18
- Figure 7: Europe: Specialist footwear retailers, forecast sales, by country, 2019-23
- Specialists’ sales and spending
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- Figure 8: Europe: Specialist footwear retailers’ sales as % all spending on footwear, by country, 2017
- Specialists losing share?
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- Figure 9: Europe: Sales by footwear specialists as % all spending on footwear, 2013-18
- Leading retailers
- CCC
- Amazon and Zalando
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- Figure 10: Proportions buying from leading online pureplays, February 2019
- Smaller players
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- Figure 11: Europe: Leading footwear retailers, sales, 2016/17-2018/19
- Outlets
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- Figure 12: Europe: leading footwear retailers, outlet numbers, 2016/17-2018/19
- Sales per outlet
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- Figure 13: Europe: leading footwear retailers, sales per outlet, 2016/17-2018/19
- Market shares
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- Figure 14: Europe: Leading footwear retailers, sales as % all spending on footwear, 2016-18
- Online
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- Figure 15: Proportion of shoppers who have bought clothing and sportswear online, 2009-18
- Online sales by country
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- Figure 16: Europe: Big 5 European markets, estimated online sales of footwear, 2018
- What we think
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- Figure 17: Europe: Footwear market leaders, gain/loss in market share, 2015-18
Executive Summary – Europe – The Consumer
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- Where they shop
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- Figure 18: Europe: Proportion of internet users who have bought shoes in the last 12 months, February 2019
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- Figure 19: Europe: Where people buy shoes, February 2019
- Attitudes to buying shoes
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- Figure 20: Europe: Those agreeing with selected attitudes to buying footwear, February 2019
Executive Summary – Europe - Launch Activity and Innovation
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- New store concepts
- Customised sneakers
- Sustainable shoes
- Expandable shoes
- Part shoe, part sneaker
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Consumer spending
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- Figure 21: France: Consumer spending on Footwear, 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 22: France: Estimated distribution of footwear spending by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 23: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2018
- Online
- The consumer
- Where they shop
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- Figure 24: France: Where they shop for footwear, in-store or online, February 2019
- Attitudes to shopping for footwear
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- Figure 25: France: Attitudes to shopping for footwear, February 2019
- What we think
- Issues and insights
- How eco and ethical concerns can impact on footwear shopping
- The facts
- The implications
- The importance of younger men to the footwear market
- The facts
- The implications
- The market – What you need to know
- Economy impacted by “gilets jaunes” protests
- Low growth in spending on shoes
- Footwear specialists account for a steady 1.5% of all retail sales
- Specialists capture two-thirds of spending
- Consumer spending
- Low growth in footwear spending
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- Figure 26: France: Consumer spending on footwear (incl. VAT), 2014-18
- Sector size and forecast
- Total retail sales recovering
- Footwear specialists see stronger growth
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- Figure 27: France: Specialist footwear retailers, sales (excl. VAT), 2014-18
- Figure 28: France: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
- Inflation
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- Figure 29: France: Consumer prices *, annual % change, 2014-18
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- Figure 30: France: Consumer price inflation* on footwear, clothing and all items, annual % change, July 2017-December 2018
- Channels of distribution
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- Figure 31: France: Where they shop for footwear, February 2019
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- Figure 32: France: Estimated distribution of footwear spending by channel, 2018
- Leading players – What you need to know
- A fragmented market
- Restructuring
- Leading specialists’ market shares declining
- Online difficult for footwear
- Leading players
- A restructuring market
- The strategy for La Halle
- André sold to Spartoo in a cross-channel deal
- Sarenza sold to Monoprix
- Sports retailers
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- Figure 33: France: Leading specialist footwear retailers, sales, 2014-18
- Figure 34: France: Leading specialist footwear retailers, outlets, 2015-18
- Sales per outlet
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- Figure 35: France: Leading specialist footwear retailers, sales per outlet, 2016-18
- Market shares
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- Figure 36: France: Leading specialist footwear retailers’ estimated shares of spending on footwear, 2014-18
- Online
- Online activity
- Shopping online
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- Figure 37: France: Online buyers of clothing/sports goods in last 12 months, 2013-18
- Online sales of footwear
- Leading online players
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- Figure 38: France: Leading retailers’ estimated online sales of footwear, 2018
- The consumer – What you need to know
- 80% buy footwear – highest amongst younger men
- Sports shops the most popular
- Comfort and quality are a priority for most shoppers
- Green concerns also influence shoppers
- Social media and online
- Who shops for footwear
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- Figure 39: France: Footwear buyers in the last year, February 2019
- Where they shop for footwear
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- Figure 40: France: Where they shop for footwear, in-store or online, February 2019
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- Figure 41: France: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
- Attitudes to footwear shopping
- Comfort and quality are a priority for most shoppers
- Ethical concerns
- Social media and online
- The integration of clothing and footwear shopping
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- Figure 42: France: Attitudes to shopping for footwear, February 2019
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- Figure 43: France: Attitudes to shopping for footwear by retailer shopped, comfort and quality, February 2019
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- Figure 44: France: Attitudes to shopping for footwear by retailer shopped, social media and magazine influence, February 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Consumer spending
- Sector size and forecast
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- Figure 45: Germany: Footwear specialists’ sales as % all spending on footwear, 2013-18
- Inflation
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- Figure 46: Germany: Consumer price inflation on footwear, clothing and all items, annual % change, July 2017-Jan 2019
- Channels of distribution
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- Figure 47: Germany: estimated distribution of footwear spending by channel, 2018
- Companies and brands
- Market shares
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- Figure 48: Germany: leading footwear specialists’ shares of all footwear specialists’ sales, 2018
- Online
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- Figure 49: Germany: Online sales of clothing and footwear, 2014-18
- The consumer
- Where they shop
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- Figure 50: Germany: Retailers footwear bought from in the last 12 months, February 2019
- Attitudes to footwear shopping
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- Figure 51: Germany: Attitudes to shopping for footwear, February 2019
- What we think
- Issues and insights
- Are the specialists losing share?
- The facts
- The implications
- Where next for online?
- The facts
- The implications
- The market – What you need to know
- Spending under pressure
- And specialists sales also weak
- Specialists dominant
- Consumer spending
- Footwear – five years of decline
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- Figure 52: Germany: Consumer spending on footwear (incl. VAT), 2014-18
- Sector size and forecast
- Retail sales dip in 2018
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- Figure 53: Germany: Specialist footwear retailers, sales (excl VAT), 2014-18
- Figure 54: Germany: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
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- Figure 55: Germany: Footwear specialists’ sales as % all spending on footwear, 2013-18
- Inflation
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- Figure 56: Germany: Consumer Prices, annual % change, 2016-18
- Figure 57: Germany: Consumer price inflation on footwear, clothing and all items, annual % change, July 2017-January 2019
- Channels of distribution
- Specialists dominate
- Followed by the online pureplayers
- Clothing relatively unimportant
- And other sectors tiny
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- Figure 58: Germany: estimated distribution of footwear spending by channel, 2018
- Companies and brands – What you need to know
- Deichmann the market leader…
- …and growing market share
- Online growing
- Amazon the online leader and second in footwear retailing overall
- Leading players
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- Figure 59: Germany: Leading footwear specialists, sales, 2014/5-2018/9
- Figure 60: Germany: Leading footwear specialists, outlets, 2014/15-2018/19
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- Figure 61: Germany: Leading shoe retailers, sales per outlet, 2014/15-2018/19
- Market shares
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- Figure 62: Germany: Leading specialist footwear retailers’ shares of all specialist footwear retailers’ sales, 2014-18
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- Figure 63: Germany: Leading footwear retailers’ shares of spending on footwear, 2014-18
- Online
- Online activity
- Shopping online
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- Figure 64: Germany: Online buyers of clothing/sports goods in last 12 months, 2013-18
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- Figure 65: Germany: Channels used for buying shoes, February 2019
- Online sales of footwear
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- Figure 66: Germany: Online sales of clothing and footwear, 2014-18
- Leading online players
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- Figure 67: Germany: Estimated sales of footwear online by leading retailers, 2018
- The consumer – What you need to know
- Deichmann leads
- Online an important channel
- Highly fragmented sector.
- Comfort more important than fashion
- Concern for the environment
- Apparent myths in shopping habits
- Where they shop for footwear
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- Figure 68: Germany: Retailers footwear bought from in the last 12 months, February 2019
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- Figure 69: Germany: Profile of footwear shoppers by retailer used, February 2019
- Attitudes to footwear shopping
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- Figure 70: Germany: Attitudes to shopping for footwear, February 2019
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- Figure 71: Germany: Profile of those agreeing with attitude statements, February 2019
- Attitudes by where they shop
- Style vs comfort
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- Figure 72: Germany: Attitude to comfort by where people shop, February 2019
- Quality
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- Figure 73: Germany: Attitude to quality by where people shop, February 2019
- Green issues
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- Figure 74: Germany: Those preferring to shop from retailers that are trying to reduce their impact on the environment, February 2019
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- Figure 75: Germany: Those willing to pay more for footwear made sustainably, February 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Consumer spending
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- Figure 76: Italy: Consumer spending on Footwear, 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 77: Italy: Estimated distribution of spending on footwear by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 78: Italy: Leading footwear specialists’ estimated shares of total specialist footwear retailers’ sales, 2018
- Online
- The consumer
- Where they shop
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- Figure 79: Italy: Where they shop for footwear, in-store or online, February 2019
- Attitudes to footwear shopping
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- Figure 80: Italy: Attitudes to shopping for footwear, February 2019
- What we think
- Issues and insights
- The importance of online, especially to the young
- The facts
- The implications
- Tackling environmental concerns to appeal to older shoppers
- The facts
- The implications
- The market – What you need to know
- Economy weakening
- Minimal growth in footwear spending
- Footwear specialists proving resilient
- Footwear specialists account for 70% of distribution
- Consumer spending
- Economy weakening
- Weak growth in spending on footwear
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- Figure 81: Italy: Consumer spending on footwear (incl. VAT), 2014-18
- Inflation
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- Figure 82: Italy: Consumer price inflation *, annual % change, 2014-18
- Figure 83: Italy: Consumer price inflation * on footwear, clothing and all items, annual % change, July 2017-Janaury 2019
- Sector size and forecast
- Specialists proving resilient
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- Figure 84: Italy: Specialist footwear retailers, sales (excl VAT), 2014-18
- Figure 85: Italy: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
- Channels of distribution
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- Figure 86: Italy: where they shop for footwear, in-store or online, February 2019
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- Figure 87: Italy: Estimated distribution of spending on footwear by channel, 2018
- Companies and brands – What you need to know
- Specialists face competition
- Premium footwear popular but growth in the mass market
- A fragmented market, but consolidation in progress
- Online undeveloped but growing via the mobile channel
- Leading players
- A fragmented market
- Premium-end more accessible
- Middle market thriving
- Bata still strong in Italy
- Spin-off sports stores
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- Figure 88: Italy: Leading specialist footwear retailers, sales, 2014-18
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- Figure 89: Italy: Leading specialist footwear retailers, approximate outlet numbers, 2016-18
- Figure 90: Italy: Leading specialist footwear retailers, estimated sales per outlet, 2018
- Market shares
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- Figure 91: Italy: Leading specialist footwear retailers’ shares of all specialist footwear retailers’ sales 2014-18
- Online
- Technology ownership and online activity
- Shopping online
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- Figure 92: Italy: Online buyers of clothing/sports goods in last 12 months, 2013-18
- Online sales
- Leading online players
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- Figure 93: Italy: Leading retailers’ estimated online sales of footwear, 2018
- The consumer – What you need to know
- Footwear shopping levels greatest among 25-44s
- Specialists and independents above any other channel
- Most buyers invest in quality footwear
- The young combine clothing and footwear shopping
- Different ethics motivate the young and old
- Who shops for footwear
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- Figure 94: Italy: Footwear buyers in the last year, February 2019
- Where they shop for footwear
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- Figure 95: Italy: Where they shop for footwear, in-store or online, February 2019
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- Figure 96: Italy: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
- Attitudes to footwear shopping
- Quality is paramount
- The young combine clothing and footwear shopping
- Different ethics motivate the young and old
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- Figure 97: Italy: Attitudes to shopping for footwear, February 2019
- Attitudes by retailer used
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- Figure 98: Italy: Attitudes to shopping for footwear by retailer used, % agreeing, February 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Economy
- Consumer spending
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- Figure 99: Spain: Consumer spending on footwear (incl VAT), 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 100: Spain: Estimated distribution of footwear spending by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 101: Spain: Leading specialist footwear retailers’ estimated shares of total specialist footwear retailers’ sales, 2018
- Online
- The consumer
- Where they shop for footwear
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- Figure 102: Spain: Where they shop for footwear, February 2019
- Attitudes to footwear shopping
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- Figure 103: Spain: Attitudes to shopping for footwear, February 2019
- What we think
- Issues and insights
- How can retailers with physical stores defend their position?
- The facts
- The implications
- What are the opportunities in the area of sustainability?
- The facts
- The implications
- The market – What you need to know
- Spanish economy growing faster than other major EU nations
- Footwear spending growth slows
- Footwear specialists’ sales have stagnated
- Footwear inflation rising steadily but below overall rate
- Specialists still losing share
- Consumer spending
- Healthy economic growth
- Growth in spending on footwear drops off
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- Figure 104: Spain: Consumer spending on footwear (incl. VAT), 2014-18
- Sector size and forecast
- Footwear specialists’ sales have stagnated
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- Figure 105: Spain: Specialist footwear retailers, sales (excl VAT), 2013-18
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- Figure 106: Spain: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
- Inflation
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- Figure 107: Spain: Consumer prices, annual % change, 2014-18
- Figure 108: Spain: Consumer price inflation on footwear, clothing and all items, annual % change, August 2017-January 2019
- Channels of distribution
- Specialists still losing share
- Sports stores growing their share
- Clothing stores also providing stiff opposition to specialists
- El Corte Inglés still a major player
- Online pureplays led by Amazon
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- Figure 109: Spain: Estimated distribution for footwear spending by channel, 2018
- Leading players – What you need to know
- Merkal stagnates while Marypaz recovers
- Geox refocuses on owned stores
- Deichmann growing fast but profitability still elusive
- Online sales of footwear still relatively modest in Spain
- Leading players
- Merkal sales little changed in recent years
- Marypaz revived following capital injection
- Geox refocuses on owned stores
- Loewe strength comes from luxury positioning
- Deichmann growing fast but profitability still elusive
- Camper refocuses on core brand
- Lamolla ventures into monobrand
- Pikolinos has looked abroad for growth
- Ulanka’s increasing e-commerce focus
- Krack shifts focus from franchises to its own stores
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- Figure 110: Spain: Leading specialist footwear retailers, sales, 2014-18
- Figure 111: Spain: Leading specialist footwear retailers, outlet numbers, 2014-18
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- Figure 112: Spain: Leading specialist footwear retailers, sales per outlet, 2014-18
- Market shares
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- Figure 113: Spain: Leading specialist footwear retailers’ shares of specialist footwear retailers’ sales, 2014-18
- Online
- Online activity
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- Figure 114: Spain: Online purchasing in the past 12 months compared to other major European economies, 2014-18
- Shopping online
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- Figure 115: Spain: Online buyers of clothing/sports goods in last 12 months, 2014-18
- Online sales of footwear
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- Figure 116: Spain: estimated online sales by product category, 2017
- Leading online players
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- Figure 117: Spain: Estimated sales of footwear online by leading retailers, 2017-18
- The consumer – What you need to know
- Similar levels of purchasing although over-65s significantly less likely to buy
- Non-specialists are most popular place to buy footwear
- Sports shops most popular places to buy footwear
- Marypaz and Merkal most popular specialists
- Lack of choice of sizes is a major issue
- Sustainability issues particularly important to Spanish shoppers
- Who shops for footwear
- Similar levels of purchasing although over-65s significantly less likely to buy
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- Figure 118: Spain: Who shops for footwear (all buyers), February 2019
- Where they shop for footwear
- Non-specialists are most popular place to buy footwear
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- Figure 119: Spain: Where they shop for footwear (broad types of retailer), February 2019
- Specialists failing to engage with younger buyers
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- Figure 120: Spain: Where they shop for footwear (broad types of retailer), by gender and age, february 2019
- Sports shops are most popular place to buy footwear
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- Figure 121: Spain: Where they shop for footwear, February 2019
- Leading specialist chains have very different customer profiles
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- Figure 122: Spain: Where they shop for footwear (leading specialists), by gender and age, February 2019
- Footwear buyers shop across a broad portfolio of outlets
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- Figure 123: Spain: Where else consumers shop for footwear, (leading specialists), february 2019
- Attitudes to footwear shopping
- Lack of choice of sizes is a major issue
- Substance over style…but not for all
- Sustainability already important for Spanish footwear shoppers, set to be more so
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- Figure 124: Spain: Attitudes to shopping for footwear, february 2019
- Geox shoppers more focused on quality, sustainability
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- Figure 125: Spain: Attitudes to shopping for footwear, by where they shop for footwear (leading specialists), February 2019
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Products covered in this Report
- Executive summary
- The market
- Value of the footwear market in the UK remains unmoved in 2018
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- Figure 126: UK footwear sales, best- and worst-case forecast, 2013-23
- Footwear specialists and clothing retailers continue to struggle
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- Figure 127: Estimated distribution of spending on footwear, by type of retailer, 2015-18
- Unseasonable weather affected 2018 footwear sales
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- Figure 128: Year-on-year difference of UK monthly mean temperature and footwear retail sales, 2018
- People concerned about Brexit, despite earnings outstripping inflation
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- Figure 129: Average weekly earnings (total pay) vs inflation, January 2016-December 2018
- Companies and brands
- Clarks continues to struggle
- JD Sports remains the largest footwear retailer in the UK
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- Figure 130: Estimated market shares for top 10 retailers of footwear, by value, 2017 and 2018
- Online footwear sales reached £2.3 billion in 2018
- The consumer
- Trainers are the most popular style across all categories
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- Figure 131: Styles of women’s footwear purchased, February 2019
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- Figure 132: Styles of children's footwear purchased, February 2019
- Sports Direct remains the most popular retailer for footwear
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- Figure 133: Retailers footwear has been purchased from, February 2019
- Quality is the most important factor when choosing a retailer
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- Figure 134: Top factors in deciding where to purchase footwear, February 2019
- People buy footwear out of necessity
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- Figure 135: Reasons footwear was bought, February 2019
- The opportunity in non-leather shoes
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- Figure 136: Footwear shopper behaviour towards more ethical shopping, February 2019
- What we think
- Issues and insights
- Importance of getting online right
- The facts
- The implications
- More innovation needed in the sector
- The facts
- The implications
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- Figure 137: Dr. Martens DIY customisation tour, with tattoo artist Adam Vu Noir, 2019
- Growing demand for sustainable footwear
- The facts
- The implications
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- Figure 138: Zalando’s sustainability filter in action, 2019
- The market – What you need to know
- Value of the footwear market in the UK remains unmoved in 2018
- Women’s and children’s shares of the footwear market grow.
- Footwear specialists and clothing retailers continue to struggle
- Unseasonable weather affected 2018 footwear sales
- Bad year for department stores
- People concerned about Brexit
- Market size and forecast
- Value of the footwear market in the UK remains stagnant in 2018
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- Figure 139: UK footwear sales, best- and worst-case forecast, 2013-23
- Footwear forecast
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- Figure 140: UK footwear sales, at current and 2018 prices, 2013-23
- Uncertainty surrounding Brexit
- Women’s and children’s shares of the footwear market grow
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- Figure 141: UK footwear sales, segmented by market value and percentage share, 2016-18
- Figure 142: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016-18
- Forecast methodology
- Channels to market
- Footwear specialists and clothing retailers continue to struggle
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- Figure 143: Estimated distribution of spending on footwear, by type of retailer, 2015-18
- Sports and pureplay retailers gain share
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- Figure 144: Estimated distribution of spending on footwear, by type of retailer, 2015-18
- Market drivers
- Sportswear continues to grow
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- Figure 145: Sportswear and outdoorwear categories purchased, September 2018
- Number of school-aged children predicted to increase
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- Figure 146: Projected year-on-year percentage population change, based on 2016 projections, by age at last birthday, 2013-22
- Figure 147: Projected (2017-based projections) UK population at mid-years, by age at last birthday, 2013-22
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- Figure 148: Products purchased for the start of the school term, October 2018
- Unseasonable weather affected 2018 footwear sales
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- Figure 149: Year-on-year difference of UK monthly mean temperature and footwear retail sales, 2018
- Footfall continues to decline
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- Figure 150: Year-on-year footfall change, by location, January 2015-January 2019
- Bad year for department stores
- Fewer people purchased fashion items over the summer
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- Figure 151: Trends in items respondents have purchased for themselves, September and December 2017-18
- People concerned Brexit will negatively affect their ability to spend…
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- Figure 152: Economic outlook consumer tracker, January 2019
- …despite earnings outstripping inflation
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- Figure 153: Average weekly earnings (total pay) vs inflation, January 2016-December 2018
- Companies and brands – What you need to know
- Clarks continues to struggle
- LK Bennett goes into administration
- JD Sports buys Footasylum
- Online footwear sales reached £2.3 billion in 2018
- Footwear advertising expenditure increases 40% in 2018
- Multi-brand retailers struggle to differentiate themselves
- Leading footwear retailers
- Leading specialists struggle
- Clarks sales and profits decline
- LK Bennett goes into administration
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- Figure 154: Leading footwear specialists: UK revenues, 2014-18
- Kurt Geiger head office shake-up amid expansion plans
- Over-reliance on department stores hits specialists
- Shoe Zone’s store strategy proves a success, as sales and profits grow
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- Figure 155: Leading footwear specialists: UK outlet numbers, 2014-18
- Dune focuses on international expansion
- Sales per outlet
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- Figure 156: Leading footwear specialists: estimated UK sales per outlet, 2014-18
- Operating profit
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- Figure 157: Leading footwear specialists: UK operating profits, 2014-18
- Leading non-specialists
- JD strengthens its position as top non-specialist retailer
- JD Sports buys Footasylum
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- Figure 158: Leading non-specialist retailers: estimated footwear sales (excluding VAT), 2014-18
- Sports Direct UK’s sales slip as it continues buying spree
- M&S increases focus on footwear
- Retail offering
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- Figure 159: Leading non-specialist retailers: positioning, offer and brands stocked, 2019
- Market share
- JD Sports bolsters its lead
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- Figure 160: Estimated market shares for top 10 retailers of footwear, by value, 2017 and 2018
- Figure 161: Estimated market shares for top 20 retailers of footwear, 2014-18
- Online
- Online footwear sales reached £2.3 billion in 2018
- Technology makes online shopping easier
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- Figure 162: Size? use of Fit Finder sizing tool, 2019
- Pureplay retailers expand footwear offering
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- Figure 163: Estimated online sales of footwear, 2014-18
- Distribution
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- Figure 164: Estimated distribution of online sales, 2014-18
- Case study: Amazon’s share of the market is growing
- Launch activity and innovation
- Smart shoes
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- Figure 165: Jimmy Choo Voyager mobile phone app, 2019
- Shoes with ‘learning insoles’
- Footwear collaborations
- Puma teams up with Porsche
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- Figure 166: Porsche Design Speedcat Jamming, 2019
- Jaguar Land Rover and Clarks collaborate on menswear collection
- Dr. Martens collaborations
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- Figure 167: Dr. Martens x BAPE, 2018
- ASICS x Vivienne Westwood
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- Figure 168: ASICS x Vivienne Westwood collection, 2019
- GZ x Rita Ora
- Size? sells exclusive adidas Originals Colnago collection
- Mytheresa and Tod’s
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- Figure 169: Mytheresa’s exclusive collection with Tod’s, 2018
- Limited editions
- adidas x TfL
- Mahabis collaborates with Penguin
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- Figure 170: Mahabis x Penguin Modern Classics, 2018
- Footwear launches
- Dune launches new affordable fashion-forward footwear brand
- Mr Porter’s brand launches footwear
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- Figure 171: Mr P. boots, 2019
- Sustainable footwear
- Nike’s VaporMax 2
- Allbirds opens first UK store
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- Figure 172: Allbirds London store, 2018
- M&S uses social media influencers for footwear collection
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- Figure 173: Erica Davies, one of the bloggers M&S collaborated with for its blogger footwear collection, 2019
- Creative footwear retail concepts
- Nike’s new New York City flagship is its most innovative yet
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- Figure 174: Nike’s new flagship store in New York, 2018
- Merging the physical retailing with online
- Lloyd offers home delivery from airport stores
- Footwear vending
- ECCO opens new unit in shopping centre
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- Figure 175: ECCO’s new store in St David’s in Cardiff, 2019
- Dr. Martens factory
- Socially minded endeavours help brands stand out from the crowd
- Advertising and marketing activity
- Total advertising expenditure up 40.4% year on year
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- Figure 176: Total above-the-line online display and direct mail advertising expenditure on footwear, 2015-18
- Budget-friendly brand Newchic is sector’s highest-spending advertiser
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- Figure 177: Total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by leading advertisers, 2015-18
- Key campaigns
- Skechers advert courts controversy
- Parley for the Oceans plastic campaign
- Clarks back-to-school campaign
- Dune: Clothes are overrated
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- Figure 178: Dune London’s ‘Clothes are Overrated’ campaign, 2019
- Use of influencers in campaigns
- JD Sports teams up with fashion blogger Lily Kitten
- Kurt Geiger releases campaign with Susie Bubble for London Fashion Week
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- Figure 179: Kurt Geiger’s ‘Colourful Characters’ campaign featuring Susie Lau, 2019
- Half of total advertising expenditure spent on digital advertising
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- Figure 180: Total above-the-line online display and direct mail advertising expenditure on footwear, by media type, 2018
- Leading advertisers’ advertising spend by media type
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- Figure 181: Leading advertisers’ total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2018
- Nielsen Ad Intel coverage
- Brand research
- Brand map
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- Figure 182: Attitudes towards and usage of selected brands, March 2019
- Key brand metrics
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- Figure 183: Key metrics for selected brands, March 2019
- Brand attitudes: Clarks stands out for customer service and being trustworthy
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- Figure 184: Attitudes, by brand, March 2019
- Brand personality: Schuh, Office and Footasylum are seen as fun brands
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- Figure 185: Brand personality – macro image, March 2019
- Brand personality: Hotter perceived to be expensive
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- Figure 186: Brand personality – micro image, March 2019
- Brand analysis
- Foot Locker struggles to differentiate itself
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- Figure 187: User profile of Foot Locker, March 2019
- The consumer – What you need to know
- Trainers are the most popular style across all categories
- More people shop online for footwear
- Sports Direct remains the most popular retailer for footwear
- Quality is the most important factor when choosing a retailer
- People buy footwear out of necessity
- The opportunity in non-leather shoes
- Types of footwear bought
- Heeled styles prove to be least popular
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- Figure 188: Styles of women’s footwear purchased, February 2019
- Trainers are the most popular style across all categories…
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- Figure 189: Styles of men’s footwear purchased, February 2019
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- Figure 190: Gucci sport sandals, 2019
- …and are also the style most likely to be bought for others
- Women are most likely to buy footwear for others
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- Figure 191: Footwear bought, by gender of buyer, February 2019
- Men purchase fewer styles of footwear
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- Figure 192: Repertoire of styles purchased, by gender, February 2019
- Types of children’s footwear bought
- Trainers continue to be more popular purchase than school shoes…
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- Figure 193: Styles of children's footwear purchased, February 2019
- …as they prove popular for children of all ages
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- Figure 194: Styles of children's footwear purchased, by age of children in household, February 2019
- Households with children aged 5-11 purchase the most styles
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- Figure 195: Repertoire of styles purchased, by age of children in household, February 2019
- Where footwear is bought
- Online purchasing grows across all ages
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- Figure 196: Channels used for footwear purchasing, by age, February 2019
- Specialist stores prove most popular…
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- Figure 197: Types of retailer footwear was purchased from, February 2019
- …particularly with in-store shoppers
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- Figure 198: Type of retailers footwear was bought at, by channel used, February 2019
- Sports Direct most popular retailer for footwear
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- Figure 199: Retailers footwear has been purchased from, February 2019
- Sports retailers prove more popular with male shoppers
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- Figure 200: Percentage who shopped for footwear at a sports retailer, by age and gender, February 2019
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- Figure 201: Nike campaign with the then 9 year old skateboarder, Sky Brown, 2018
- Younger shoppers buy footwear from several retailers
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- Figure 202: Repertoire of retailers purchased from, by age, February 2019
- Choosing a footwear retailer
- Quality is the most important factor when choosing a retailer
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- Figure 203: Top factors in deciding where to purchase footwear, February 2019
- Highlighting quality can make footwear retailers stand out
- British-made more important for older shoppers
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- Figure 204: People who ranked ‘sells British-made footwear’ as a top factor in deciding where to purchase footwear, by age, February 2019
- Reasons for buying footwear
- Most buy footwear out of necessity
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- Figure 205: Reasons footwear was bought, February 2019
- A quarter purchased footwear based on the weather
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- Figure 206: Kurt Geiger’s Rita boot in pink, 2019
- Women more likely to buy shoes for different events
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- Figure 207: Events footwear was bought for, by gender, February 2019
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- Figure 208: Repertoire of reasons used for purchasing footwear, by gender, February 2019
- Behaviour towards footwear
- Comfort, quality and range of sizes more important than fashion
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- Figure 209: Footwear shopper behaviour towards comfort, quality, and fashion, February 2019
- The way people shop for footwear is changing
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- Figure 210: Behaviour towards shopping for footwear, by age, February 2019
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- Figure 211: Making of the Diemme Arket Anatra boot, 2019
- Online seen to have a price advantage
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- Figure 212: Footwear shopper behaviour towards online and offline purchasing of footwear, February 2019
- Young, male shoppers are most susceptible to online endorsements
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- Figure 213: Behaviour towards influencers, by age and gender, February 2019
- Consumers are concerned about ethics
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- Figure 214: Footwear shopper behaviour towards more ethical shopping, February 2019
- Non-leather shoes: the next big thing?
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- Figure 215: Stella McCartney x Stan Smith, 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Forecast methodology
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- Figure 216: UK footwear sales, best- and worst-case forecast, 2018-23
C&J Clark
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- What we think
- Brings in former Geox boss as chief executive
- UK manufacturing a missed opportunity in maintaining brand heritage
- Creates single stock pool to boost online sales
- New store design to continue rollout?
- Launches children’s literacy skills initiative
- Company background
- Company performance
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- Figure 217: C&J Clark (UK and ROI): group financial performance, 2013/14-2017/18
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- Figure 218: C&J Clark (UK and ROI): outlet data, 2013/14-2017/18
- Retail offering
Deichmann Schuh
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- What we think
- Filling in gaps in European network
- Continues with growth of smaller formats
- Franchise move could show way ahead in Balkans and Eastern Europe
- Pursues younger consumers
- Company background
- Company performance
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- Figure 219: Deichmann Schuh: group financial performance, 2013-18
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- Figure 220: Deichmann Schuh: outlet data, 2013-18
- Retail offering
Eram
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- What we think
- Major restructuring of store network
- Multiple brands offer chance to shift focus
- Focusing on personalisation to engage customers
- Uses availability of stock across branches for e-commerce sales
- Company background
- Company performance
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- Figure 221: Eram: Group sales performance, 2014-18
- Figure 222: Eram: Outlet data, 2014-18
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- Figure 223: Eram Group: store network by brand, 2019
- Retail offering
Foot Locker Europe
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- What we think
- Shifts investment focus towards digital
- Revamping its store base
- Invests in tie-ups with brands
- Buys into the second-hand trainer market
- Company background
- Company performance
-
- Figure 224: Foot Locker Europe: Group financial performance, 2014/15-2018/19
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- Figure 225: Foot Locker Europe: Outlet data, 2014/15-2018/19
- Retail offering
Vivarte (La Halle)
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- What we think
- Appoints new CEO from fashion background
- Merges clothing and footwear fascias
- Puts faith in improved logistics to drive volume growth
- Company background
- Company performance
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- Figure 226: Vivarte: group sales performance (excl. VAT), 2013/14-2017/18
- Figure 227: Vivarte: approximate footwear store numbers, 2015/16-2017/18
- Retail offering
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