Table of Contents
Executive Summary
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- The market
- Pressure mounts on the out-of-home sector
- Companies and brands
- Site numbers in decline
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- Figure 1: Selected casual dining restaurants in the UK, by outlet numbers, 2016-19
- Changes in distribution
- Spin-off brands
- Dark kitchens
- The consumer
- Pub restaurants appeal to all ages
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- Figure 2: Venues visited/ordered from, February 2019
- Scope for romantic meals for two
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- Figure 3: Dining companions for eat-in versus takeaway/delivery occasions, February 2019
- Consumers without kids are driving weekday takeaways
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- Figure 4: Days of the week usage for eat-in versus takeaway occasions, February 2019
- More over-45s eat lunches at a casual dining restaurant
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- Figure 5: Eat-in/takeaway meal occasions, February 2019
- Most are drawn to price promotions
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- Figure 6: Behaviours/interest in casual dining restaurant eat-in activities, February 2019
- Younger Millennials drive grab-and-go meals
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- Figure 7: Behaviours/interest in casual dining restaurant takeaway/delivery activities, February 2019
- Casual dining consumers have a strong moral judgement
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- Figure 8: Eating out attitudes, February 2019
- What we think
Issues and Insights
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- Tackling the blurring boundaries between dine-in and takeaway
- The facts
- The implications
- Restaurant venues are becoming experiential destinations
- The facts
- The implications
- Restaurants are expected to be accountable for ethical practices
- The facts
- The implications
The Market – What You Need to Know
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- Pressure mounts on the out-of-home sector
- Hospitality recruitment is weak
- Saving activity is strongest
Market Drivers
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- Saving activity is strongest
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- Figure 9: Trends in what extra money is spent on, June 2017-January 2019
- Hospitality recruitment is weak
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- Figure 10: Occupation, by employment status, October 2015-September 2016 – October 2017-September 2018
- Ethical practices are important
- Pay
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- Figure 11: NMW and NLW rates
- Tipping
- Waste
- Calorie content reduction
- Sugar reduction targets
- Salt reduction targets
Companies and Brands – What You Need to Know
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- Site numbers in decline
- Jamie Oliver Restaurant Group's changes in distribution
- Prezzo the least innovative brand of all
- Spin-off brands
- Dark kitchens: off-site versus in-house
Market Share
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- Overview
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- Figure 12: Selected casual dining restaurants in the UK, by outlet numbers, 2016-19
- BRG (Boparan Restaurant Group)
- TRG (The Restaurant Group)
- Fulham Shore
- Turtle Bay
Competitive Strategies
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- Refurbishment
- Distribution changes
Launch Activity and Innovation
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- Drinks-focused restaurants
- Co-working spaces
- Reservations technology
- Feedback marketing
- Grab-and-go
- Kiosks
- Spin-off brands
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- Figure 13: Example of ZA by PizzaExpress, March 2019
- Click-and-collect
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- Figure 14: Examples of click-and-collect options
- Dark kitchens
- Off-site
- In-house
Brand Research
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- Brand map
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- Figure 15: Attitudes towards and usage of selected brands, February 2019
- Key brand metrics
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- Figure 16: Key metrics for selected brands, February 2019
- Brand attitudes: JD Wetherspoon is most trusted and offers most value for money
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- Figure 17: Attitudes, by brand, February 2019
- Brand personality: JD Wetherspoon and Pizza Hut on a par as most boring
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- Figure 18: Brand personality – Macro image, February 2019
- Wagamama is most authentic and healthy
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- Figure 19: Brand personality – Micro image, February 2019
- Brand analysis
- Wagamama has a premium image despite low participation
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- Figure 20: User profile of Wagamama, February 2019
- Nando’s scores highest in customer satisfaction
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- Figure 21: User profile of Nando’s, February 2019
- Wetherspoon is the most trusted and offers the best value
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- Figure 22: User profile of Wetherspoon, February 2019
- Pizza Hut is the most family-friendly restaurant
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- Figure 23: User profile of Pizza Hut, February 2019
- More needs to be done to improve GBK’s value perceptions
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- Figure 24: User profile of GBK, February 2019
- Prezzo the least innovative brand of all
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- Figure 25: User profile of Prezzo, February 2019
The Consumer – What You Need to Know
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- 87% of Brits have visited/ordered from casual dining restaurants
- Scope for romantic meals for over-45s
- Pub restaurants appeal to all ages
- Burger/chicken restaurants fail to attract older diners
- Consumers without kids are driving weekday takeaways
- More over-45s eat lunches at a casual dining restaurant
- Potential for bespoke celebratory food and drink packages
- Casual dining consumers have a strong moral judgement
Overall Usage
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- Five in six Brits have visited/ordered from casual dining restaurants
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- Figure 26: Overall usage of casual dining restaurants, February 2019
- More Brits eat in at casual dining restaurants than order takeaway
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- Figure 27: Overall usage of casual dining restaurants, February 2019
Dining Companions
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- While women drive demand for sharing experiences…
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- Figure 28: Dining companions for eat-in versus takeaway/delivery occasions, February 2019
- …more men are eating by themselves
- Scope for romantic meals for over-45s
Popularity of Casual Dining Venue Types
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- Pub restaurants appeal to all ages
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- Figure 29: Venues visited/ordered from, February 2019
- Under-45s more likely to visit other restaurant types
- British cafés have become hip with under-45s…
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- Figure 30: Example of a British café – E.Pellicci (London)
- …as have ethnic restaurants
Eat-in vs Takeaway Usage
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- Burger/chicken restaurants lose its grip on older diners
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- Figure 31: Venues visited/ordered from, February 2019
- Restaurant diners like to mix it up
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- Figure 32: Repertoire of types of casual dining venues visited to eat in, February 2019
- Takeaway consumers are less adventurous
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- Figure 33: Repertoire of types of casual dining venues visited to order takeaway, February 2019
Days of the Week Usage
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- Weekday takeaway: focus on consumers without kids
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- Figure 34: Days of the week usage for eat-in versus takeaway occasions, February 2019
- Saturday eat-in: focus on young families
- Friday takeaway: focus on full-time workers
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- Figure 35: Days of the week usage for takeaway occasions, by dining companions for takeaway occasions, February 2019
- Weekday eat-in: focus on over-45s
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- Figure 36: Days of the week usage for eat-in occasions, by dining companions for eat-in occasions, February 2019
- Friday eat-in: focus on Gen Z
Meal Occasions
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- Lunch eat-in: focus on over-45s
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- Figure 37: Eat-in/takeaway meal occasions, February 2019
- Breakfast and dinner eat-in: focus on young professionals
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- Figure 38: Examples of casual dining breakfast, 2018-19
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- Figure 39: Eat-in meal occasions, by dining companions for eat-in occasions, February 2019
- Breakfast and lunch takeaway: focus on city dwellers
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- Figure 40: Examples of meal deals, 2019
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- Figure 41: Takeaway meal occasions, by dining companions for takeaway occasions, February 2019
- Dinner takeaway: focus on over-45s
Interest in Innovations
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- Most are drawn to price promotions
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- Figure 42: Behaviours/interest in casual dining restaurant eat-in activities, February 2019
- Potential for restaurants to specifically target at celebratory occasions
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- Figure 43: Behaviours/interest in casual dining restaurant eat-in activities, by dining companions for eat-in occasions, February 2019
- Gender differences in innovations – Eat-in
- Men drive non-food activities
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- Figure 44: Coffee Tasting with Curators Coffee, March 2019
- Demand for non-food activities across the board
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- Figure 45: Behaviours/interest in casual dining restaurant eat-in activities, by dining companions for eat-in occasions, February 2019
- Men drive digital feedback marketing
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- Figure 46: Examples of restaurants with test kitchens, 2017
- Women interested in money-saving loyalty schemes
- Women interested in tailored menus for special events
- Generational differences in innovations – takeaway
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- Figure 47: Behaviours/interest in casual dining restaurant takeaway/delivery activities, February 2019
- Younger Millennials drive digital feedback marketing
- Younger Millennials drive grab-and-go meals
- Younger Millennials drive food delivery to non-home locations
Eating Out Attitudes
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- Strong consumer sentiment toward ethical practices
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- Figure 48: Eating out attitudes, February 2019
- Targeting over-45s
- Size matters
- Health matters
- Turning up for their reservation
- Quiet please
- Make them feel exclusive
- Targeting under-45s
- Less is more
- A third space
- Cocktails for working mums – CHAID analysis
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- Figure 49: Attitudes towards casual dining – CHAID – Tree output, February 2019
Appendix – Data Sources, Abbreviations, and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID Methodology
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- Figure 50: Attitudes towards casual dining restaurants – CHAID – Table output, February 2019
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- Figure 50: Attitudes towards casual dining restaurants – CHAID – Table output, February 2019 (cont)
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