Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: Consumer spending on electrical items (incl. VAT), 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated distribution of spending on electrical/electronic goods by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: Leading electrical retailers’ shares of spending on electricals, 2018
- Online
- The consumer
- What they buy
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- Figure 4: France: electrical products bought in the last 12 months, January 2019
- How they shop
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- Figure 5: France: usage of stores vs online when buying electrical/electronic products, by gender, January 2019
- Where they shop
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- Figure 6: France: where they shop for electricals, whether in-store or online, January 2019
- Attitudes to shopping for electricals
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- Figure 7: France: attitudes to shopping for electrical/electronic goods, January 2019
- What we think
Issues and Insights
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- The influence of online
- The facts
- The implications
- The cost of discounting
- The facts
- The implications
The Market – What You Need to Know
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- Economy picking up after prolonged period of low growth
- Specialists remain strong
- Ongoing deflation
- Specialists account for over half of spending
Consumer Spending
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- Signs of growth in the French economy
- Low growth in spending on electricals
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- Figure 8: France: Consumer spending on electrical items (incl. VAT), 2014-18
Sector Size and Forecast
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- Total retail sales recovering, further growth forecast for 2018
- Specialists outperform all retail sales
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- Figure 9: France: Electricals specialists, sales excl VAT, 2014-18
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- Figure 10: France: Electricals specialists, forecast sales, excl VAT, 2019-23
Inflation
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- Figure 11: France: Consumer price inflation (HICP*), Annual % change, 2014-18
- Figure 12: France: Consumer price inflation on electrical items (HICP*), annual % change, July 2017-January 2019
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Channels of Distribution
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- Figure 13: France: Channels used to buy electrical goods, January 2019
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- Figure 14: France: estimated distribution of spending on electrical/electronic goods by channel, 2018
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Companies and Brands – What You Need to Know
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- Fnac Darty leads
- Multiples growing share as independents decline
- Online market worth some €5.8 billion
Leading Players
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- Challenges for Fnac Darty
- Retail partnerships
- Marketplaces driving growth
- Online retailers
- Telecoms specialists
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- Figure 15: France: Leading electrical retailers, sales, 2014-18
- Figure 16: France: Leading electrical retailers, outlet numbers, 2014-18
- Sales per outlet
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- Figure 17: France: Leading electrical retailers, sales per outlet, 2014-18
Market Shares
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- Figure 18: France: Leading electrical retailers’ shares of spending on electricals, 2014-18
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Online
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- Online activity
- Shopping online
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- Figure 19: France: Proportion of people buying electrical items online in the last 12 months, 2014-18
- Online sales of electricals
- Leading online players
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- Figure 20: France: Estimated sales of electricals online by leading retailers, 2014-18
The Consumer – What You Need to Know
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- Almost 70% shopped for electrical goods in the past year
- In-store still the channel of choice
- Darty the most used store
- Promotions eroding full price sales
- Research before buying
What They Buy
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- Men, the young and more affluent most likely to buy
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- Figure 21: France: Proportion of people buying any kind of electrical product in the last 12 months by generation group, January 2019
- Mobile phones the most popular purchase
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- Figure 22: France: electrical products bought in the last 12 months, January 2019
How They Shop – Online and In-store
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- Figure 23: France: Channels used to buy electrical goods in the last 12 months, January 2019
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- Figure 24: France: usage of stores vs online when buying electrical/electronic products, by gender, January 2019
- Channels used by retailers bought from
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- Figure 25: France: channel used by retailer bought from, January 2019
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Where They Shop
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- Figure 26: France: where they shop for electricals by store category, whether in-store or online, January 2019
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- Figure 27: France: where they shop for electricals, whether in-store or online, January 2019
- Who shops where
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- Figure 28: France: profile of electricals shoppers by retailer used, January 2019
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Attitudes to Shopping for Electrical Products
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- Too many promotions undermine trust
- Research before buying
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- Figure 29: France: attitudes to shopping for electrical/electronic goods, January 2019
- Attitudes by retailers used
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- Figure 30: France: agreement with the statement “Amazon is often the first site I go to when looking for electrical goods online” by where they shopped for electrical goods in the past 12 months, January 2019
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- Figure 31: France: agreement with the statement “I often view electrical products in-store but buy them online ” by where they shopped for electrical goods in the past 12 months, January 2019
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- Figure 32: France: agreement with the statement “Frequent promotions make paying full price for electrical products unnecessary” by where they shopped for electrical goods in the past 12 months, January 2019
Appendix: Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon International
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- What we think
- Prime
- Marketplace
- And what does that mean for electricals?
- Where next?
- Company background
- Company performance
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- Figure 33: Amazon: Sales by activity, 2018
- Mintel estimates
- GTV vs Consolidated vs Direct sales
- Recent performance
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- Figure 34: Amazon Group: Group financial performance, 2014-18
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- Figure 35: Amazon International: Estimated retail sales performance, 2015-18
- Sales of electrical goods
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- Figure 36: Amazon Europe: estimated sales of electrical products, 2018
- Retail offering
- Consumer profile
- Product mix
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- Figure 37: Amazon UK: Estimated sales by product, 2017
- Marketing
Euronics International
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- What we think
- Multichannel strategy compromised by group structure
- Rethinking the digital sales channel
- Reinventing physical points of sale
- Company background
- Company performance
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- Figure 38: Euronics International: estimated group financial performance, 2013-17
- Figure 39: Euronics International: estimated outlet data, 2013-17
- Retail offering
Fnac Darty
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- What we think
- Taking charge of the product lifecycle
- Benefits of merger close to being realised, but what next?
- Retail Alliance put on hold for now
- Company background
- Company performance
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- Figure 40: Fnac Darty : Group financial performance, 2015-18
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- Figure 41: Fnac Darty : Outlet data, 2015-18
- Retail offering
HTM Group
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- What we think
- Pursuing expansion on all fronts
- Makes about turn on franchising
- Online also benefits from partnerships
- Dangers of fixed expansion targets
- Company background
- Company performance
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- Figure 42: HTM Group: Group sales performance, 2014-18
- Figure 43: HTM Group: Outlet data, 2014-18
- Retail offering
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