Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: France: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated distribution of spending on beauty and personal care goods by channel, 2018
- Companies and brands
- Leading players
- Market shares
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- Figure 3: France: leading beauty specialists’ shares of all beauty specialists’ sales, 2018
- Online
- The consumer
- BPC products purchased
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- Figure 4: France: BPC products bought in the last 12 months – Broad categories, October 2018
- Online and in-store shopping for BPC
- Where they shop for BPC
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- Figure 5: France: where beauty and personal care products were purchased, October 2018
- Attitudes to shopping for BPC products
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- Figure 6: France: attitudes to buying beauty and personal care, October 2018
- What we think
Issues and Insights
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- Clean and green beauty
- The facts
- The implications
- The future for online and digital
- The facts
- The implications
The Market – What You Need to Know
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- Economy picking up after prolonged period of low growth
- BPC, a low growth market
- BPC retailers doing well
- Grocers and specialist chains are the main channels
Consumer Spending
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- Signs of growth in the French economy
- Low growth in beauty and personal care spending
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- Figure 7: France: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
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- Figure 8: France: main beauty and personal care markets, spending (inc VAT), 2013-18
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- Figure 9: France: main beauty and personal care markets, forecast spending (inc VAT), 2019-22
Sector Size and Forecast
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- Total retail sales recovering, further growth forecast in 2018
- Beauty retailers’ sales accelerating
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- Figure 10: France: health & beauty specialists, sales (excl VAT), 2013-18
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- Figure 11: France: health & beauty specialists, forecast sales, excl VAT, 2018-23
Inflation
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- Figure 12: France: consumer prices * of personal care items, annual % change, 2013-17
- Figure 13: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2017-October 2018
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Channels of Distribution
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- Figure 14: France: where beauty and personal care products were purchased, France, October 2018
- Grocers dominate
- Pharmacies and parapharmacies significant
- Department stores have a low share
- Online growing
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- Figure 15: France: estimated distribution of spending on beauty and personal care goods by channel, 2018
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Companies and Brands – What You Need to Know
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- Sephora leads
- Leading groups generate almost 80% of sector sales
- Online BPC shopping growing
Leading Players
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- Sephora leads
- Yves Rocher developing new store formats
- Marionnaud still in the red despite investments
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- Figure 16: France: leading beauty and personal care specialists, sales, 2014-18
- Figure 17: France: leading beauty and personal care specialists, outlets, 2014-18
- Sales per outlet
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- Figure 18: France: leading beauty and personal care specialists, sales per outlet, 2014-18
Market Shares
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- Figure 19: France: leading beauty specialists’ shares of all beauty specialists’ sales, 2014-18
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Online
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- Online activity
- Shopping online
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- Figure 20: France: online purchases in the last 12 months in key sectors, 2012-18
- Online BPC sales
- Leading online players
- Digital world potential
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- Figure 21: France: beauty and grooming-related activities done or willing to do, 2018
The Consumer – What You Need to Know
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- BPC, a partly non-discretionary market
- Only 24% buy online
- Supermarkets lead for buying BPC
- Demand for ethical and natural products
- Experiences appeal to the young
Beauty and Personal Care Products Purchased
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- Figure 22: France: BPC products bought in the last 12 months – Broad categories, October 2018
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Online and In-store Shopping for Beauty and Personal Care Products
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- Women shop more online
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- Figure 23: France: online BPC shoppers, October 2018
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- Figure 24: France: profile of online and in-store buyers of beauty and personal care products, October 2018
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- Figure 25: France: where beauty and personal care products were purchased, by how they shopped, October 2018
Where Beauty and Personal Care Products are Purchased
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- Figure 26: France: where beauty and personal care products were purchased, October 2018
- Customer profiles
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- Figure 27: France: usage of retailers for buying beauty and personal care products, by average age and income, October 2018
- Where people shopped and what they bought
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- Figure 28: France: BPC products purchased by type of retailer used, deviation from average, October 2018
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- Figure 29: France: BPC products purchased by specialist retailer used, deviation from average, October 2018
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Attitudes to Shopping for Beauty and Personal Care Products
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- Demand for ethical and natural products
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- Figure 30: France: attitudes to buying beauty and personal care, October 2018
- Experiences appeal to the young
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- Figure 31: France: in-store related attitudes to buying beauty and personal care by age group, October 2018
- Ethics and nature have broader appeal
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- Figure 32: France: environmental attitudes to buying beauty and personal care by age group, October 2018
- Price more important to women
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- Figure 33: France: attitudes to buying beauty and personal care, % agreeing that “I often compare the price of a product across different retailers” by age group and gender, October 2018
- Customer profiles for different attitudes
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- Figure 34: France: profile of those agreeing with selected attitude statements, October 2018
- Choice and price
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- Figure 35: France: attitudes to buying beauty products by retailer used, October 2018
- Environmental and ethical concerns
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- Figure 36: France: attitudes to buying beauty products by retailer used, October 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
AS Watson
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- What we think
- Diverse collection of businesses
- Recent focus on service and online
- Marionnaud a poor fit for AS Watson structure
- Where next?
- Company background
- Company performance
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- Figure 37: AS Watson (Europe): group financial performance, 2013-17
- Figure 38: AS Watson (Europe): outlet data, 2013-17
- Retail offering
- Rossmann
- Kruidvat and Superdrug
- Savers and Prijsmepper
- Other businesses
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- Figure 39: AS Watson Europe, operating companies, 2017
The Body Shop
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- What we think
- New owner reinforces values
- New brand ambassadors could personalise ethical and green appeal
- Missing out on new product benefits
- Continued investment needed in physical retail
- Broadening appeal to older consumers
- Company background
- Company performance
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- Figure 40: The Body Shop: group financial performance, 2013-17
- Figure 41: The Body Shop: estimated UK sales performance, 2013-17
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- Figure 42: The Body Shop: outlet data, 2013-17
- Retail offering
- Product mix
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- Figure 43: The Body Shop: sales, by category, 2017
Douglas Group
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- What we think
- New CEO’s bold new strategy to rejuvenate and reposition the brand more upmarket
- Modernising bricks-and-mortar stores
- Website enhancements help grow online sales
- Innovative and exclusive product mix
- High value of Beauty Card members
- Company background
- Company performance
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- Figure 44: Douglas Group: group sales performance, 2013/14-2017/18
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- Figure 45: Douglas Group: estimated outlet data, 2013/14-2017/18
- Retail offering
Kiko Milano
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- What we think
- Hits the buffers in key markets including US, UK and Germany
- Injection of capital will allow it to retarget its expansion
- Online offers wide international coverage but some stores will be necessary
- Company background
- Company performance
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- Figure 46: Kiko Milano: group financial performance, 2013-17
- Figure 47: Kiko Milano: outlet data, 2013-17
- Retail offering
Lush Retail Ltd
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- What we think
- Lush responds to consumer demand with its ‘Community Products’
- Lush goes packaging-free
- Lush enables customers to make their own bath bombs
- Wales’ first Lush Spa Shop opens in Cardiff
- Company background
- Company performance
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- Figure 48: Lush Retail Ltd: group financial performance, 2013/14-2017/18
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- Figure 49: Lush Retail Ltd: outlet data, 2013/14-2017/18
- Retail offering
Sephora
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- What we think
- Continuous product launches help drive success
- Pursuing new expansion in Germany and Russia
- Use of technology and service drives store appeal
- Company background
- Company performance
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- Figure 50: Sephora: group financial performance, 2013-17
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- Figure 51: Sephora: outlet data, 2013-17
- Retail offering
Yves Rocher
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- What we think
- Focused on creating a more immersive in-store experience
- Creative pop-up store and bespoke off-site experiences
- Acquisition to boost market penetration outside the euro area
- Alternative packaging breakthrough to reduce ecological footprint
- Company background
- Company performance
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- Figure 52: Rocher Groupe: estimated group sales performance, 2014-18
- Figure 53: Rocher Groupe: estimated outlet data, 2014-18
- Retail offering
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