Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Football and slots keep market growing
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- Figure 1: Forecast of consumer expenditure* on gaming and betting online, 2013-23
- Betting and slots key drivers of growth
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- Figure 2: Consumer expenditure* on gaming and betting online, by segment, 2017-18
- Challengers close on market leader
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- Figure 3: UK online gaming and betting market, by operators’ value shares (est), 2017
- The consumer
- Player base sticks rather than twists
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- Figure 4: Past-year participation in online gaming and betting activities, September 2018
- Smartphone growth seeks new line of credit
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- Figure 5: Devices used to gamble online, September 2018
- Younger players change direction of retail-remote pathway
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- Figure 6: Experience of multichannel gambling, September 2018
- Loyalists and wanderers evenly matched
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- Figure 7: Online gaming and betting brands used, September 2018
- Mainstream gaming can top up player pool
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- Figure 8: Participation in non-gambling games via digital devices, September 2018
- What we think
Issues and Insights
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- New opportunity for smartphone segment as Generation Z comes into play
- The facts
- The implications
- What is the future of multichannel gambling?
- The facts
- The implications
The Market – What You Need to Know
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- Market value sustains double-digit growth
- Betting and slots key drivers of growth
- Tougher tax and regulation threaten investment capacity
- Retail resolution to move responsibility focus online
Market Size and Forecast
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- Football and slots keep market growing
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- Figure 9: Consumer expenditure* on gaming and betting online, 2013-23
- Forecast
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- Figure 10: Forecast of consumer expenditure* on gaming and betting online, 2013-23
- Forecast methodology
Market Segmentation
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- Betting and slots key drivers of growth
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- Figure 11: Consumer expenditure* on gaming and betting online, by segment, 2017-18
Market Drivers
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- Rising remote values wipe out retail lead
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- Figure 12: Consumer expenditure* on gambling, by channel, April 2017-March 2018
- Stricter rules and tougher taxation
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- Figure 13: Gambling duty rates, from April 2019
- New generation to put technology focus on gaming
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- Figure 14: Participation in online activities during the past three months, using any device*, June 2018
- Retail resolution can slot remote sector into problem gambling picture
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- Figure 15: Activities reported* by GamCare clients, online versus offline, 2014/15-2017/18
Companies and Brands – What You Need to Know
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- Top of the table tightens up
- Group betting raises social stakes
- Casino competition drives up adspend
Market Share
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- Shares shift with more mergers
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- Figure 16: Estimated UK online gaming and betting market shares, by operator revenues, 2018
Launch Activity and Innovation
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- Bingo rebrand takes off
- Group betting the market’s latest step into social
- Casino bettors ready to multitask
- New bingo game evens the odds
Advertising and Marketing Activity
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- New names in casino drive up adspend
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- Figure 17: Online gambling operators' main monitored media advertising spend, by segment, 2015-17
- Gambling ads to take a screen break?
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Player base sticks rather than twists
- Smartphone growth seeks new line of credit
- Change of direction in retail-remote pathway
- Loyalists and wanderers evenly matched
- Top up the player pool with a dip into mainstream gaming
Online Gaming and Betting Activities
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- Gaming segment sticks rather than twists
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- Figure 18: Past-year participation in online gaming activities, September 2017 and September 2018
- eSports join the race
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- Figure 19: Past-year participation in online betting activities, September 2017 and September 2018
Online Gaming and Betting Devices
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- Smartphone segment starts to stall...
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- Figure 20: Devices used to gamble online, September 2018
- ...but remains the default choice of younger players
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- Figure 21: Devices used to gamble online, by age, September 2018
Multichannel Gambling
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- Younger gamblers can keep retail-remote traffic running both ways
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- Figure 22: Experience of multichannel gambling, September 2018
Online Gaming and Betting Brands
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- Market splits between brand loyalists and those who play the field
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- Figure 23: Online gaming and betting brands used, September 2018
- Lottery and football betting brands enjoy some protection from churn
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- Figure 24: Online gaming and betting brands used, by activity, September 2018
Crossover With Non-Gambling Games
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- Mainstream gaming can top up player pool
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- Figure 25: Participation in non-gambling games via digital devices, September 2018
- Smartphone habits favour gaming over betting
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- Figure 26: Participation in non-gambling games, by device, September 2018
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 27: Forecast of consumer expenditure on gaming and betting online, 2018-23
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