Table of Contents
Data Sources
Overview
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- A history of water and healing
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- Figure 2: Highlights of the evolvement of global spa tourism, 2018
- Why spa perceptions differ
Spa Tourism – The Emergence of a New Industry
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- New spa associations
- Wellness and spas
- The global recession and its aftermath
- A return to robust growth
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- Figure 3: Growth of the US spa industry, 1999-2017
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- Figure 4: Spa facilities & revenues by type, 2015 & 2017
- Figure 5: Top 20 spa markets, 2017
Global Spa Tourism Drivers
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- Stress
- Increased health awareness and rising interest in alternative healthcare
- Ageing
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- Figure 6: Projected global ageing population aged 60 years & above, 1990-2100
- World economic growth and rising incomes
The Diversity of Spas
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- Destination spas/health resorts
- Hotel/resort spas
- Day spas
- Medical spas
- Thermal and mineral-spring spas/thalassotherapy spas
- Cruise-ship spas
- Other spas
Spa Consumers
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- Figure 7: Characteristics of the four spa consumer generations, 2012
- Consumer preferences
- Marketing
- Treatment preferences
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- Figure 8: Spa customers’ opinion on what makes a perfect spa day, 2015
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- Figure 9: Spa customers’ opinion on what ruins a spa day, 2015
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The Global View
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- Asia Pacific
- Thermal/mineral springs
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- Figure 10: Top 10 spa markets in Asia Pacific, 2017
- Europe
- Country highlights
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- Figure 11: Top 10 spa markets in Europe in 2017
- North America
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- Figure 12: Spa markets in North America, 2017
- Latin America and Caribbean
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- Figure 13: Top 10 spa markets in Latin America-Caribbean, 2017
- Middle East and North Africa
- Thermal/mineral springs and other natural spas
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- Figure 14: Top 10 spa markets in the Middle East & North Africa, 2017
- Sub-Saharan Africa
- Thermal spas
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- Figure 15: Top 10 spa markets in Sub-Saharan Africa, 2017
Spa Tourism Key Players and Events
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- The Global Wellness Institute (GWI)
- Research
- Industry initiatives
- Roundtable discussions
- Wellness evidence
- The Global Wellness Summit (GWS)
- The Tourism Observatory for Health, Wellness and Spa (TOHWS)
- The European Spas Association (ESPA)
- Healing Summit
- Vamed Vitality World
- The Wellness Tourism Association (WTA)
- International Onsen Summit
What Next?
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- More spas providing cosmetic treatments
- Major new spa projects
- Turkey
- Qatar
- Australia
- New wellness magazine for spas
- Cold-water bathing
- Spa dentistry
- The internet and social media
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