Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- Market sizes
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- Figure 1: Estimated total visitor numbers, 000s, IoI, NI, and RoI, 2013-23
- Figure 2: Estimated visitor expenditure on accommodation, NI and RoI, 2013-18
- Forecast
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- Figure 3: Estimated visitor expenditure on accommodation, IoI, RoI, and NI, 2013-23
- Market drivers
- Hotel prices on the rise across Ireland
- RoI hotel occupancy rates rise, NI decrease
- Dublin and Belfast increase supply with new hotels
- Companies and innovations
- The consumer
- Bed and breakfast favoured by Irish consumers
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- Figure 4: Types of hotel stays by consumers in NI and/or RoI only in the last 12 months, NI and RoI, November 2018
- Mid-range hotels showing highest usage
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- Figure 5: The type of hotel consumers have used during their last stay, NI and RoI, November 2018
- City breaks and romantic getaways are the top reason for hotel stays
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- Figure 6: Reasons stated by consumers for a hotel stay in NI and/or RoI in the last 12 months, NI and RoI, November 2018
- Price comparison sites aid the hotel search
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- Figure 7: Reasons stated by consumers for a hotel stay in NI and/or RoI only in the last 12 months, NI and RoI, November 2018
The Market – What You Need to Know
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- Visitors to IoI rise and accommodation providers reap the benefits
- Hotel prices on the rise across Ireland
- RoI hotel occupancy rates rise
- Dublin and Belfast increase supply with new hotels
- NI room occupancy decreases in 2018
Market Sizes and Forecast
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- Visitors forecast to increase by 6% in 2018
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- Figure 8: Estimated total visitor numbers, 000s, IoI, NI, and RoI, 2013-23
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- Figure 9: Total visitors (excluding RoI domestic visitors), by country of residency, RoI, 2017
- NI sector more reliant on GB visitors
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- Figure 10: Total visitors (excluding NI domestic visitors), by country of residency, NI, 2017
- Hotel revenues estimated to increase in 2018
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- Figure 11: Estimated visitor expenditure on accommodation, IoI, RoI, and NI, 2013-23
Market Drivers
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- Hotel prices continue to rise
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- Figure 12: Average hotel room price per night, by region, RoI, 2014-17
- NI prices also increasing
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- Figure 13: Average hotel room price per night, NI, 2014-17
- RoI hotels lead for number of beds
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- Figure 14: Number of accommodation providers in RoI, by accommodation type, 2018
- Figure 15: Number of accommodation bed spaces in RoI, by accommodation type, 2018
- Dublin occupancy rates rise
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- Figure 16: Annual accommodation room occupancy, by selected key tourism areas, 2017
- 79 new hotels for RoI capital
- RoI hotels hit with VAT rise
- Belfast is home to almost half of NI hotels
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- Figure 17: Hotel room stock by local government district, 2017
- Figure 18: Annual accommodation room occupancy, by key tourism areas, 2017
- NI hotels see occupancy falter
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- Figure 19: Room occupancy rates, by month, 2017-18
Companies and Brands – What You Need to Know
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- Technology innovation appearing to set the standard for much of the industry
- Jurys Inn brand under new ownership
- Premier Inn reportedly expanding into RoI market imminently
- Westmont Hospitality Group enter the Irish market
Who’s Innovating?
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- Augmented Reality starting to make its mark on the hotel industry
- Alexa for Marriott hotel launches in the US
- Mobile room-key technology
- Marriott partners with Hostmaker in the UK to challenge Airbnb
Companies and Brands
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- Andras House Ltd (NI Only)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Choice Hotels
- Key Facts
- Hotel Portfolio
- Recent Developments
- Dalata Hotel Group
- Key Facts
- Hotel Portfolio
- Recent Developments
- The Gresham Hotel Group (RoI Only)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Hastings Hotels (NI Only)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Hilton Hotels & Resorts
- Key Facts
- Hotel Portfolio
- Recent Developments
- IHG (InterContinental Hotels Group)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Irish Court Hotels (RoI Only)
- Key Facts
- Hotel Portfolio
- Jurys Inn
- Key Facts
- Hotel Portfolio
- Recent Developments
- Marriott Hotels
- Key Facts
- Hotel Portfolio
- Recent Developments
- Premier Inn
- Key Facts
- Hotel Portfolio
- Recent Developments
- MHL Hotel Collection (RoI Only)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Tetrarch Capital (RoI Only)
- Key Facts
- Hotel Portfolio
- Recent Developments
- Tifco Hotel Group
- Key Facts
- Hotel Portfolio
- Recent Developments
The Consumer – What You Need to Know
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- Bed and breakfast the top type of accommodation used
- Mid-range hotels appeal to Irish consumers
- City trips are the top reason for staying in a hotel
- Quality is important for hotel guests
Types of Accommodation Used
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- Bed and breakfast offerings favoured by Irish consumers
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- Figure 20: Types of hotel stays by consumers in NI and/or RoI only in the last 12 months, NI and RoI, November 2018
- Bed & breakfast preferred by mature consumers
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- Figure 21: Consumers who had a bed and breakfast stay in a hotel in NI and/or RoI only in the last 12 months, by gender and age, NI and RoI, November 2018
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- Figure 22: Consumers who would describe their current financial situation as ‘healthy’ (eg I have money left at the end of the month for a few luxuries or to add to my savings), by age, NI and RoI, November 2018
- Younger consumers more likely to stay in accommodation only
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- Figure 23: Consumers who had an accommodation only stay in a hotel in NI and/or RoI only in the last 12 months, NI and RoI, November 2015 & November 2018
- Figure 24: Consumers who had an accommodation only stay in a hotel in NI and/or RoI only in the last 12 months, by age, NI and RoI, November 2018
Types of Hotels Used
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- The majority opt for mid-market hotels
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- Figure 25: The type of hotel consumers have used during their last stay, NI and RoI, November 2018
- Figure 26: Mid-price hotel performance, by room occupancy and average room rate per night, RoI, 2015-17
- Luxury hotels preferred by ABC1s
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- Figure 27: Consumers who described the last hotel they stayed in as being a luxury/boutique hotel (eg Ritz Carlton, Malmaison), by social class, NI and RoI, November 2018
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- Figure 28: Average room rates per night, by type of hotel, RoI, 2015-17
- Budget hotels popular among 16-24-year-olds
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- Figure 29: Consumers who described the last hotel they stayed in as being a budget/economy hotel (eg Premier Inn, Travelodge), NI and RoI, November 2018
Reasons for Hotel Stay
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- City trips and romantic getaways top the reasons for a hotel
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- Figure 30: Reasons stated by consumers for a hotel stay in NI and/or RoI only in the last 12 months, NI and RoI, November 2018
- Opportunities exist in promoting city trips to seniors
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- Figure 31: Consumers who stayed in a hotel in NI and/or RoI in the last 12 months for a city trip (eg for shopping, theatre, or sightseeing), by age, NI and RoI, November 2018
- Country and rural breaks popular among Irish consumers
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- Figure 32: Consumers who stayed in a hotel in NI and/or RoI in the last 12 months for a country/rural hotel break or a seaside break, NI and RoI, November 2018
- Romantic getaways preferred by affluent consumers
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- Figure 33: Consumers who stayed in a hotel in NI and/or RoI in the last 12 months for a romantic getaway, NI and RoI, 2016-18
- Figure 34: Consumers who stayed in a hotel in NI and/or RoI in the last 12 months for a romantic getaway, NI and RoI, 2016-18
Attitudes Towards Hotels
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- Luxury hotels ideal for special occasions
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- Figure 35: Agreement with statements relating to hotels, NI and RoI, November 2018
- Price comparison sites aid the hotel search
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- Figure 36: Agreement with the statement ‘Price comparison websites make finding hotels easy’, NI and RoI, November 2018
- Hotels must deliver on quality
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- Figure 37: Consumer agreement with the statements; ‘The quality of the hotel experience is just as important as the place you’re visiting’ and ‘It’s worth paying a bit more to have extra comfort/better facilities’, NI and RoI, November 2018
- Novelty hotels can deliver an experience
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- Figure 38: Consumer agreement with the statements; ‘novelty/themed hotels appeal to me (eg Titanic themed hotel, Game of Thrones hotel), by gender and age, NI and RoI, November 2018
Appendix – Data Sources, Abbreviations, and Supporting Information
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- Data sources
- Generational cohort definitions
- Abbreviations
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