Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated speciality food sales, by value, NI and RoI, 2013-18
- Forecast
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- Figure 2: Indexed estimated speciality food sales, NI and RoI, 2013-23
- Market factors
- Food markets a key channel for specialist food producers
- Supermarkets offer a viable channel for local artisan foods
- Consumers willing to pay more for food sourced locally
- Personal finances improve across Ireland
- Companies, brands and innovations
- The consumer
- Butchers popular among Irish consumers
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- Figure 3: Types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2018
- Freshness highly important when buying artisan food
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- Figure 4: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2018
- Special occasions the main driver of artisan food usage
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- Figure 5: Agreement with statements relating to usage of artisan food, NI and RoI, September 2018
- Specialist food retailers aid new product discovery
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- Figure 6: Agreement with statements related to artisan food, NI and RoI, September 2018
- What we think
The Market – What You Need to Know
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- Value of speciality food sales to grow in 2018
- Food markets important locations for artisan producers
- Supermarkets a viable channel for artisan producers
- Personal finances improving across Ireland
Market Size and Forecast
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- Artisan food sales to grow in 2018
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- Figure 7: Estimated speciality food sales, by value, IoI, NI and RoI, 2013-23
- RoI driving artisan food sales over the next five years
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- Figure 8: Indexed estimated speciality food sales, NI and RoI, 2013-23
Market Drivers
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- Specialist food markets popular in Ireland
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- Figure 9: Types of specialist food market, RoI, 2018
- Figure 10: Top five types of music events or festivals consumers have attended in the last two years, NI and RoI, April 2018
- Strong demand for locally produced food in supermarkets
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- Figure 11: Agreement with the statement ‘More locally sourced products from NI/RoI should be available in supermarkets’, NI and RoI, September 2018
- Weekly grocery spending higher in RoI
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- Figure 12: Average amount that consumers spend each week for household groceries, NI and RoI, September 2018
- Consumers willing to pay more for fresh, locally sourced food
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- Figure 13: Top five factors worth paying more for when buying premium food and drink, NI and RoI, June 2018
- RoI consumers expect economy to continue improving
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- Figure 14: How consumers think the general economic condition of the country will change over the next 12 months, NI and RoI, September 2017-September 2018
- Irish consumers see personal finances improve
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- Figure 15: Financial health of Irish consumers, NI, September 2017 and September 2018
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- Figure 16: Financial health of Irish consumers, RoI, September 2017 and September 2018
Companies and Brands – What You Need to Know
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- Artisan NPD grows in UK and Ireland
- Growth in gluten-free artisan food
- Cashel Farmhouse now offering visitor experience complete with cheese tasting
- Avoca looks to the travel retail sector
Who’s Innovating?
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- Growth in artisanal claims continues in 2017
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- Figure 17: Food and drink product launches making the artisan claim as a percentage of total new food and drink product launches, UK and Ireland, 2013-18
- Artisan NPD driven by baked goods
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- Figure 18: Food and drink product launches making the artisan claim, UK and Ireland, by category, 2014-18
- Artisan sector going gluten-free
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- Figure 19: Food and drink product launches making the artisan claim that are gluten-free as a percentage of total new food and drink product launches, UK and Ireland, 2013-18
- Figure 20: Top 10 claims made by new artisan food products launched as gluten-free, UK and Ireland, 2014-18
- Specialist producers offering vegan-friendly products
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- Figure 21: Food and drink product launches making the vegan claim as a percentage of total new food and drink product launches, UK and Ireland, 2013-18
Companies and Brands
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- Abernethy Butter
- Key facts
- Product portfolio
- Recent developments
- Avoca
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Broighter Gold
- Key facts
- Product portfolio
- Recent developments
- Cashel Farmhouse Cheesemakers
- Key facts
- Product portfolio
- Recent developments
- Connemara Smokehouse
- Key facts
- Product portfolio
- Recent developments
- Finnebrogue Artisan
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Gubbeen Farmhouse
- Key facts
- Product portfolio
- Recent developments
- Keogh’s Crisps
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- K&G McAtamney
- Key facts
- Product portfolio
- McCarthy’s of Kanturk
- Key facts
- Product portfolio
- Recent developments
- Sawers Ltd
- Key facts
- Product portfolio
- Recent developments
The Consumer – What You Need to Know
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- Butchers are the specialist retailer of choice
- Local content important to consumers when buying artisan food
- Recommendations from friends and family encouraging visits to specialist food stores
- Consumers want maximum traceability in artisan food
Types of Artisan Specialists Used
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- Butchers the most popular specialist retailer
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- Figure 22: Types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2018
- Young consumers visiting independent bakeries
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- Figure 23: Consumers who have visited a bakery in the last three months, by age, NI and RoI, September 2018
- Greengrocers appeal to RoI men
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- Figure 24: Consumers who have visited a greengrocer in the last three months, by gender, NI and RoI, September 2018
- Heavy internet users most likely to visit a butcher shop
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- Figure 25: Consumers who have visited a butcher in the last three months, by daily internet usage, NI and RoI, September 2018
Important Factors When Shopping for Artisan Food
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- Freshness remains important when buying artisan food
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- Figure 26: Factors that are important to consumers when shopping for food and drink in specialist/artisan food stores, NI and RoI, September 2018
- Freshness appeals to older consumers
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- Figure 27: Consumers who consider ‘Freshness’ important when shopping for food and drink in specialist/artisan food stores, by age, NI and RoI, September 2018
- Rural consumers like to speak with knowledgeable staff
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- Figure 28: Consumers who consider ‘Being able to speak with knowledgeable staff’ important when shopping for food and drink in specialist/artisan food stores, by location, NI, September 2018
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- Figure 29: Consumers who consider ‘Being able to speak with knowledgeable staff’ important when shopping for food and drink in specialist/artisan food stores, by location, RoI, September 2018
- Provenance important to older artisan food shoppers
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- Figure 30: Consumers who consider ‘Made in NI/RoI’ and ‘Ingredients sourced from my local area’ important when shopping for food and drink in specialist/artisan food stores, by age, NI, September 2018
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- Figure 31: Consumers who consider ‘Made in NI/RoI’ and ‘Ingredients sourced from my local area’ important when shopping for food and drink in specialist/artisan food stores, by age, RoI, September 2018
How Consumers Use Artisan Food
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- Special occasions the main time consumers visit specialist retailers
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- Figure 32: Agreement with statements relating to usage of artisan food, NI and RoI, September 2018
- Free samples appeal to ABC1 consumers
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- Figure 33: Agreement with the statement ‘I prefer to shop in food specialists that allow you to try before you buy (eg free samples)’, by social class, NI and RoI, September 2018
- Women least likely to waste artisan food
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- Figure 34: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by gender, NI and RoI, September 2018
- Social media and TV shows influence young consumers’ use of artisan food
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- Figure 35: Agreement with the statement ‘I have bought specialist food after having seen it mentioned on social media/on a cooking show’, by age, NI and RoI, September 2018
Attitudes towards Artisan Food
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- New product discovery the main appeal of specialist retailers
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- Figure 36: Agreement with statements related to artisan food, NI and RoI, September 2018
- Rural consumers looking for more specialist retailers
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- Figure 37: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by location, NI, September 2018
- Figure 38: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by location, RoI, September 2018
- Parents looking for more artisan food in supermarkets
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- Figure 39: Agreement with the statement ‘I would like to see more specialist foods available in supermarkets’, by presence of children in the household, NI and RoI, September 2018
- Traceability important to Irish women
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- Figure 40: Agreement with the statement ‘Specialist food should have maximum traceability (ie name of the farmer)’, by gender, NI and RoI, September 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Market size rationale
- Generational cohort definitions
- Abbreviations
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