Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Many new products, but little growth
- Number of households rises, but number of households with children falls
- Changing dining patterns
- Consolidated market
- Supermarkets dominate retail
- The Consumer
- Use of hand and automatic dishwashing detergents
- Formulation and brand preference
- Purchasing habits
- Reasons for trying new products
- The future of dishwashing products
Market Drivers
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- Innovation and New Product Development
- Popularity of aromatherapy
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- Figure 1: Retail sales of aromatherapy products, at current and constant prices, 1997-2002
- Natural products
- Multitasking products
- Convenient packaging
- Niche products mean incremental sales
- Popularity of cleaning wipes
- Number of households
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- Figure 2: Number of U.S. households, 1998-2003
- Decline in number of children
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- Figure 3: Number of families with children under 18, 1998-2003
- Changing dining patterns
- More dishwashers in homes
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- Figure 4: Manufacturers’ domestic unit shipments of dishwashers, 1998-2003
Market Size & Trends
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- Figure 5: Retail sales of dishwashing products, at current and constant prices, 1998-2003
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- Graph 1: Trends in sales of dishwashing products, at current and constant prices, 1998-2003
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Market Segmentation
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- Overview
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- Figure 6: Sales of dishwashing products, by type, 2001 & 2003
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- Graph 2: Sales of dishwashing products, by type, 2003
- Graph 3: Trends in sales of dishwashing products, by type, 1998-2003
- Hand dishwashing detergents
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- Figure 7: Sales of hand dishwashing detergents, at current and constant prices, 1998-2003
- Automatic dishwasher detergents
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- Figure 8: Sales of automatic dishwasher detergents, at current and constant prices, 1998-2003
- Rinse aids
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- Figure 9: Sales of rinse aids, at current and constant prices, 1998-2003
Supply Structure
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- FDM sales by manufacturer
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- Figure 10: FDM sales of dishwashing products, by manufacturer and brand, 2001 & 2003
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- Graph 4: FDM sales of dishwashing products, by manufacturer, 2003
- FDM sales of hand dishwashing detergents
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- Figure 11: FDM sales of hand dishwashing detergents, by manufacturer & brand, 2001 & 2003
- FDM sales of automatic dishwasher detergents
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- Figure 12: FDM sales of automatic dishwasher detergents, by manufacturer & brand, 2001 & 2003
- Major manufacturers and brands
- Procter & Gamble
- Colgate-Palmolive
- Reckitt Benckiser
- Unilever
- Other manufacturers
- Huish Detergents, Inc.
- Method Home Care
- Seventh Generation
- USA Detergents
Advertising & Promotion
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- Procter & Gamble
- Colgate-Palmolive
- Reckitt Benckiser
Retail Distribution
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- Introduction
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- Figure 13: Retail sales of dishwashing products, by channel, 2001 & 2003
- Graph 5: Retail sales of dishwashing products, by channel, 2003
- Supermarkets
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- Figure 14: Supermarket sales of dishwashing products, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 15: Top supermarket operating statistics, latest fiscal year-end
- Figure 16: Percentage change from latest fiscal year-end versus year prior
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- Figure 17: Top supermarket quarterly statistics, fiscal 2002 and fiscal 2003
- Mass merchandisers
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- Figure 18: Mass merchandiser sales of dishwashing products, at current and constant prices, 1998-2003
- Mass merchandiser operating data
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- Figure 19: Top mass merchandiser operating statistics, latest fiscal year-end
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- Figure 20: Percentage change from latest fiscal year-end versus year prior
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- Figure 21: Top mass merchandiser quarterly statistics, fiscal 2002 and fiscal 2003
- Drugstores
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- Figure 22: Drug store sales of dishwashing products, at current and constant prices, 1998-2003
- Drug store operating data
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- Figure 23: Top drug store operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest fiscal year-end versus year prior
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- Figure 25: Top mass merchandiser quarterly statistics, fiscal 2002 and fiscal 2003
The Consumer
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- Introduction
- Dishwashing product usage
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- Figure 26: Dishwashing product usage, June 2002-May 2003
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- Figure 27: Dishwashing product usage, by gender of head of household, June 2002-May 2003
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- Figure 28: Dishwashing product usage, by household income, June 2002-May 2003
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- Figure 29: Dishwashing product usage, by race/ethnicity, June 2002-May 2003
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- Figure 30: Dishwashing product usage, by household size, June 2002-May 2003
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- Figure 31: Dishwashing product usage, by region, June 2002-May 2003
- Summary
- Types of automatic dishwashing detergent used
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- Figure 32: Types of automatic dishwashing detergent used, June 2002-May 2003
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- Figure 33: Types of automatic dishwashing detergent used, by age of head of household, June 2002-May 2003
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- Figure 34: Types of automatic dishwashing detergent used, by race/ethnicity, June 2002-May 2003
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- Figure 35: Types of automatic dishwashing detergent used, by region, June 2002-May 2003
- Summary
- How products are bought
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- Figure 36: How dishwashing products are bought, January 2004
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- Figure 37: How dishwashing products are bought, by gender, January 2004
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- Figure 38: How dishwashing products are bought, by age, January 2004
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- Figure 39: How dishwashing products are bought, by household income, January 2004
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- Figure 40: How dishwashing products are bought, by region, January 2004
- Summary
- Reasons for trying new products
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- Figure 41: Reasons for trying new products, January 2004
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- Figure 42: Reasons for trying new products, by age, January 2004
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- Figure 43: Reasons for trying new products, by household income, January 2004
- Summary
- Where products are bought most often
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- Figure 44: Where dishwashing products are bought most often, January 2004
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- Figure 45: Where dishwashing products are bought most often, by gender, January 2004
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- Figure 46: Where dishwashing products are bought most often, by age, January 2004
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- Figure 47: Where dishwashing products are bought most often, by household income, January 2004
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- Figure 48: Where dishwashing products are bought most often, by region, January 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Number of households
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- Figure 49: Numbers of households, 2003-2008
- Increase in number of smaller households
- Consumers seek convenience
- Continued product innovation
- MARKET FORECAST
- Overview
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- Figure 50: Forecast of retail sales of dishwashing products, at current and constant prices, 2003-2008
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- Graph 6: Forecast trends in sales of dishwashing products, at current and constant prices, 2003-2008
- Hand dishwashing detergents
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- Figure 51: Forecast of retail sales of hand dishwashing detergents, at current and constant prices, 2003-2008
- Automatic dishwasher detergents
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- Figure 52: Forecast of retail sales of automatic dishwasher detergents, at current and constant prices, 2003-2008
- Rinse aids
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- Figure 53: Forecast of retail sales of rinse aids, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- NEW PRODUCT TRENDS—DISHWASHING PRODUCTS
- Introduction
- New product numbers
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- Figure 54: Number of new product introductions, 1998-2004
- Product trends
- Convenient formats
- Anti-bacterial products
- Healthy skin
- Ingredient & fragrance trends
- Product launches by company/brand
- Forecasts/Predictions
- NEW PRODUCT BRIEFS
- Reckitt Benckiser: Electrasol 2in1 Automatic Dishwasher Detergent Tabs with Jet-Dry
- Procter & Gamble: Dawn Wash & Toss Disposable Dish Pads
- Ecover: Ecover Rinse Aid
- Procter & Gamble: Dawn Power Dish Brush
- Colgate-Palmolive: Ultra Palmolive Aroma Therapy
- Procter & Gamble: Ultra Ivory Gentle Blossoms Concentrated Dishwashing Liquid
- Wal-Mart: Great Value Automatic Dishwashing Gel
- Procter & Gamble: Cascade Plastic Booster 2-in-1 Plastic Cleaning Additive
- Fruits & Passion: Cucina Dish Detergent
- Colgate-Palmolive: Palmolive Dish Wipes
- Procter & Gamble: Dawn Power Dissolver Foam
- Method: Method Cucumber Dish Soap
- Procter & Gamble: Dawn Oxi Dish Soap
- Reckitt Benckiser: Jet-Dry Orange Scented Rinse Agent
- Primal Elements: Primal Elements Home Spa Dishwashing Liquid
- Reckitt Benckiser: Electrasol Gelpacs Automatic Dishwasher Detergent
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