Mintel's report profiles the size of the baby boomers market market, paying particular attention to purchasing decisions and the effect the evolution of e-commerce has made on baby boomers and on the products targeted to them.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Other
Contents
Introduction and Abbreviations
Demographics of Baby Boomers
Spending Patterns of Baby Boomers
Spending Patterns of Baby Boomers
Spending Patterns of Baby Boomers
Conclusion
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Baby boomers' attitudes and leisure perferences in terms of
location, pricing, and benefits.
