Table of Contents
Introduction and Abbreviations
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- Introduction
- Overview
- Definition
- Other relevant reports
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Steady Market Growth
- Demographic Trends
- Impact of Product Development
- Oral Contraceptives and Condoms
- Changing Retail Distribution
- The Contraceptive Consumer
- Future
Market Drivers
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- Introduction
- The Female Population
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- Figure 1: Female population projections, by age, 1998-2008
- The teen/young adult market
- Postponed, fewer marriages
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- Figure 2: Estimated median age at first marriage, by gender, 1968-2002
- Postponed childbearing, fewer children
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- Figure 3: Share of women who are childless, 1976 and 2002
- Smaller Households
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- Figure 4: Share of households with children, 1998-2008
- The Hispanic Population
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- Figure 5: U.S. population by Hispanic origin, 1990 and 2000 Censuses
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- Figure 6: Population by age and Hispanic origin, 2002
- Graph 1: Population by age and Hispanic origin, 2002
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- Figure 7: Marital status, by Hispanic origin, 2002
- Figure 8: Married Hispanics, by age, 2002
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- Figure 9: Households, by presence of children and Hispanic origin of householder, 2002
- Health Concerns and Pregnancy Awareness
- Oral contraceptives, effectiveness and concern
- STDs
- Other Birth Control Options
- New Product Development
- Condoms
- Oral and Other Contraceptives
Market Size & Trends
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- Figure 10: Total U.S. retail sales of contraceptives, at current and constant prices, 1998-2003
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Market Segmentation
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- Introduction
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- Figure 11: Sales of contraceptives, segmented by type, 2001 & 2003
- Oral Contraceptives
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- Figure 12: Sales of oral contraceptives, at current and constant prices, 1998-2003
- Condoms
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- Figure 13: Sales of condoms, at current and constant prices, 1998-2003
- Other Contraceptives
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- Figure 14: Usage of contraceptives, by type, November 2003
- Other Forms of Contraception
Supply Structure
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- Foreign trade
- Condoms
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- Figure 16: U.S. imports of condoms, by volume, by importing country, 2002 and 2003*
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- Figure 17: U.S. exports of condoms, by volume, by exporting country, 2002 and 2003*
- Chemical Contraceptive Preparations Based on Hormones or Spermicides
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- Figure 18: U.S. imports of chemical contraception preparations based on hormones or spermicides, by volume, by importing country, 2002 and 2003*
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- Figure 19: U.S. exports of chemical contraception preparations based on hormones or spermicides, by volume, by exporting country, 2002 and 2003*
- Companies and brands
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- Figure 20: Manufacturer brand sales of contraceptives in the U.S., 2001 & 2003 (est.)
- Company profiles
- Johnson & Johnson
- Barr Laboratories
- Church & Dwight
- Durex
- Ansell
Advertising & Promotion
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- Introduction
- Johnson & Johnson
- Church & Dwight
- Durex
- Ansell
Retail Distribution
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- Introduction
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- Figure 21: U.S. retail sales of contraceptives, by channel, 2001 & 2003
- Drug Stores
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- Figure 22: U.S. drug store sales of contraceptives, at current and constant prices, 1998-2003
- Drug store operating data
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- Figure 23: Top drug store operating statistics, latest fiscal year-end
- Figure 24: Percentage change from latest fiscal year-end versus year prior
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- Figure 25: Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
- Mass Merchandisers and Clubs
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- Figure 26: U.S. mass merchandiser and club store sales of contraceptives, at current and constant prices, 1998-2003
- Mass Merchandiser operating data
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- Figure 27: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 28: Percentage change from latest fiscal year-end versus year prior
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- Figure 29: Top Mass Merchandiser Quarterly statistics, Q3 2002 and Q3 2003
- Supermarkets
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- Figure 30: U.S. supermarket sales of contraceptives, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 31: Top supermarket operating statistics, latest fiscal year-end
- Figure 32: Percentage change from latest fiscal year-end versus year prior
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- Figure 33: Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
- Other
The Consumer
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- Introduction
- Usage of Contraceptives
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- Figure 34: Usage of contraceptives, November 2003
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- Figure 35: Usage of contraceptives, by gender, November 2003
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- Figure 36: Usage of contraceptives, by age, November 2003
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- Figure 37: Usage of contraceptives, by household income, November 2003
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- Figure 38: Usage of contraceptives, by race/ethnicity, November 2003
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- Figure 39: Usage of contraceptives, by educational attainment, November 2003
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- Figure 40: Usage of contraceptives, by marital status, November 2003
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- Figure 41: Usage of contraceptives, by urban location, November 2003
- Types of Contraceptives Used
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- Figure 42: Usage of contraceptives, by type, November 2003
- The Demographics of Contraceptive Usage
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- Figure 43: Use of Contraceptives, by respondent gender, November 2003
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- Figure 44: Usage of Contraceptives, by age, November 2003
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- Figure 45: Usage of Contraceptives, by household income, November 2003
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- Figure 46: Usage of Contraceptives, by marital and parental* status, November 2003
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- Figure 47: Usage of contraceptives, by race/ethnicity, November 2003
- Summary of the Demographics of Contraceptive Usage
- Condoms
- Oral Contraceptives
- Other Forms of Non-Permanent Contraception
- Female Condoms
- Permanent Contraception/Surgical Procedures
- Attitudes towards contraceptives
- Why Contraceptives Are Used
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- Figure 48: Why Contraceptives Are Used, November 2003
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- Figure 49: Why Contraceptives Are Used, by gender, November 2003
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- Figure 50: Why Contraceptives Are Used, by age, November 2003
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- Figure 51: Why contraceptives are used, by household income, November 2003
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- Figure 52: Why contraceptives are used, by marital status, November 2003
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- Figure 53: Why contraceptives are used, by educational attainment, November 2003
- Concerns About Breakage
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- Figure 54: Concerns about breakage, November 2003
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- Figure 55: Concerns about breakage, by age, November 2003
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- Figure 56: Concerns about breakage, by income, November 2003
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- Figure 57: Concerns about breakage, by parental* status, November 2003
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- Figure 58: Concerns about breakage, by educational attainment, November 2003
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- Figure 59: Concerns about breakage, by marital status, November 2003
- Affordability and Convenience of Condoms
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- Figure 60: Affordability and convenience of condoms, November 2003
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- Figure 61: Affordability and convenience of condoms, by household income, November 2003
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- Figure 62: Affordability and convenience of condoms, by marital status, November 2003
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- Figure 63: Affordability and convenience of condoms, by educational attainment, November 2003
- Condom Brand Loyalty
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- Figure 64: Condom brand loyalty, November 2003
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- Figure 65: Condom brand loyalty, by Gender, November 2003
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- Figure 66: Condom brand loyalty, by Age, November 2003
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- Figure 67: Condom brand loyalty, by Household Income, November 2003
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- Figure 68: Condom brand loyalty, by marital status, November 2003
- Attitudes to New Types of Condoms
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- Figure 69: Attitudes to new types of condoms, November 2003
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- Figure 70: Attitudes to new types of condoms, by gender, November 2003
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- Figure 71: Attitudes to new types of condoms, by household income, November 2003
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- Figure 72: Attitudes to new types of condoms, by marital status, November 2003
- Reasons for Not Using Contraceptives
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- Figure 73: Reasons for not using contraceptives, November 2003
Future & Forecast
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- Future trends
- Population Changes
- Females
- Households with children
- Hispanics
- Health Concerns
- STDs, Incidence and Awareness
- Developments in New Products
- Legislation
- Forecast
- Overview—slightly higher growth
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- Figure 74: Forecast of U.S. retail sales of contraceptives, at current and constant prices, 2003-2008
- Forecast Factors
Executive Summary - Update
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- Orals Increase Dominance
- Rate of Generic Substitution Grows
- Trends in the Young Adult market
- Impact of Product Development
- Retail Distribution
- Ethnicity major determinant of brand choice
- Future
Market Drivers – Update
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- The teen/young adult market
- Oral contraceptives, effectiveness and concern
- Effectiveness of oral contraceptives for treatments other than contraception
- Side effects of Seasonale
- Concerns over generic oral contraceptives
- New Product Development
- Condoms
- Oral and Other Contraceptives
- Generic oral contraceptives
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- Figure 75: Out of pocket expenditures for oral contraceptives (OCPs) and number of packs obtained per Purchase
Market Size & Trends – Update
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- Figure 76: Total U.S. retail sales of contraceptives, at current and constant prices, 1999-2004
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Market Segmentation – Update
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- Introduction
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- Figure 77: Sales of contraceptives, segmented by type, 2002 & 2004
- Oral Contraceptives
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- Figure 78: Sales of oral contraceptives, at current and constant prices, 1999-2004*
- Condoms
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- Figure 79: Sales of condoms, at current and constant prices, 1999-2004
Supply Structure – Update
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- Companies and brands
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- Figure 80: Manufacturer brand sales of condoms in the U.S., 2002 & 2004
- Company profiles
- Barr Laboratories
- Church & Dwight
- Durex
- Ansell
Advertising & Promotion – Update
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- Barr Laboratories
- Church & Dwight
Retail Distribution – Update
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- Introduction
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- Figure 81: U.S. retail sales of condoms and spermicides, by channel, 2002 & 2004
- Drug Stores
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- Figure 82: U.S. drug store sales of condoms and spermicides, at current and constant prices, 1999-2004
- Mass-Merchandisers and Clubs
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- Figure 83: U.S. mass merchandiser and club store sales of condoms and spermicides, at current and constant prices, 1999-2004
- Supermarkets
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- Figure 84: U.S. supermarket sales of condoms and spermicides, at current and constant prices, 1999-2004
- Other
The Consumer – New Findings
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- Introduction
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- Figure 85: Cohort descriptors for key condom correlation groups
- Condoms
- Product Correlations
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- Figure 86: Strong product correlations for condoms, Jan 2004-Sept 2004
- Cohort Groups
- Brands
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- Figure 87: Condom brand usage by age, Jan 2004-Sept 2004
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- Figure 88: Condom brand usage by gender, Jan 2004-Sept 2004
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- Figure 89: Condom brand usage by marital status and presence of children in the household, Jan 2004-Sept 2004
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- Figure 90: Condom brand usage by race/ethnicity, Jan 2004-Sept 2004
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- Figure 91: Condom brand usage by household income range, Jan 2004-Sept 2004
Future – Update
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- Future trends
Appendix: New Product Briefs
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- Ansell Healthcare: Ultra Ribbed Latex Condoms Holiday Packaging
- Church & Dwight: Trojan Condom Extensions
- Durex Consumer Products: Range Extension
- Kia-Ora Pacific Trading: Vegan Ultra Condoms
- Ansell Healthcare: Lifestyles Pleasure Zone Range Extensions
- GS Wipes: Rendezvous New Packaging
- Church & Dwight: Trojan Magnum Range Extension
- Church & Dwight: Trojan Shared Pleasure Range Extension
Simmons Cohorts
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- Figure 92: Cohort descriptors, all groups
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