Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Excluded
- Subgroup definitions (by Monthly Personal Income)
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of total value sales of suncare market, China, 2013-23
- Companies and brands
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- Figure 2: Market share of leading sunscreen companies, China, 2016 and 2017
- The consumer
- Make-up with SPF and sunscreen lotion are neck and neck in usage
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- Figure 3: Product usage in the last year, June 2018
- Straightforward criterion of selecting sunscreens
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- Figure 4: Purchase factors of the most recent sunscreen, June 2018
- Young girls highly value advice from beauty blogebrities
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- Figure 5: Influencer of buying sunscreen products, June 2018
- Opportunities for physical sunscreens thanks to its safety image
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- Figure 6: Perception of sun protection methods, June 2018
- Sunscreens are the best product platform to introduce anti-pollution claims
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- Figure 7: Willingness of paying extra for anti-pollution products, June 2018
- Credibility of anti-pollution products needs to be further convinced for the category to grow
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- Figure 8: Attitudes towards sunscreen and anti-pollution products, June 2018
- What we think
Issues and Insights
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- Role of sunscreen in daily skincare routine
- The facts
- The implications
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- Figure 9: iPhone screenshots of Lancaster Sun Timer app
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- Figure 10: La Roche-Posay’s My UV Patch, 2016
- Figure 11: La Roche-Posay’s UV Sense, 2018
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- Figure 12: L’Oréal sunscreen suitable for after make-up, China
- Future market competition will be around safety
- The facts
- The implications
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- Figure 13: Valeu Shock + Farm sunscreen, Brazil, 2017
- Potentials of anti-pollution claim
- The facts
- The implications
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- Figure 14: Pour Moi skincare line, US, 2017
- Figure 15: Pour Moi skincare line, US, 2017
The Market – What You Need to Know
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- High growth rate estimated in 2018
- Extreme weather and air pollution drive strong demands
Market Size and Forecast
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- A healthy growth despite seasonality
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- Figure 16: Annual growth rate, by selected BPC categories, 2017
- Figure 17: Spend per capita, by selected countries, 2017
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- Figure 18: Best- and worst-case forecast of total value sales of suncare market, China, 2013-23
Market Factors
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- 2016 regulation allows labelling SPF 50 as a maximum
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- Figure 19: Examples of sunscreens with actual SPF, China, 2018
- Strong concern of aging promotes the usage of sunscreen
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- Figure 20: A 69 year-old man with unilateral dermatoheliosis
- China experienced an unbearable summer
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- Figure 21: National highest temperature during 12-13 August, China, 2018
- Benefiting from robust holiday market
- Reminder from smart devices stimulates reapplication
Key Players – What You Need to Know
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- More companies are trying to share the rising market
- Encourage frequent usage by cultivation
- Increasing innovations infused with anti-aging claim
Market Share
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- Fragmented market led by international companies
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- Figure 22: Market share of leading sunscreen companies, China, 2016 and 2017
- Rise of cosmeceutical brands in sunscreen market
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- Figure 23: ISDIN and WINONA sunscreen, China
- Niche brands thrive on social media
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- Figure 24: Naris sunscreen spray, China, 2018
- Figure 25: VT sunscreen spray, China, 2018
Competitive Strategies
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- Emphasise that light damage exists everywhere
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- Figure 26: Encourage in-house usage, China
- Figure 27: Encourage usage in cloudy days, China
- Wider range for more occasions
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- Figure 28: Maxam sunscreen series by scene, China
- Claim of blue light
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- Figure 29: Communication of blue light influence, China
- Dual function of sunscreen: anti-light and anti-pollution
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- Figure 30: Communication of L'Oréal sunscreen, China, 2018
Who’s Innovating?
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- Clear sunscreen trends seen in China market
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- Figure 31: Top selected claims in new launches of sunscreen, China, 2016 and 2017
- Seeking anti-aging claim
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- Figure 32: Sunscreen with anti-aging claim, China, 2018
- For sensitive skin
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- Figure 33: Sunscreen for sensitive skin, Germany and Japan, 2018
- The rise of sunscreen spray
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- Figure 34: Sunscreen spray, Hong Kong, 2018
- Innovative formats of sunscreens
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- Figure 35: Sunscreen with innovative formats, US and South Korea, 2018
- Suncare for tattooed skin
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- Figure 36: Suncare products for tattooed skin, Italy and UK, 2017 and 2018
- Special skin areas, special treatment
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- Figure 37: Sunscreen for special skin condition, UK, 2018
- Fun for sports
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- Figure 38: Bare Republic SPF 50 NEON sunscreen sticks, US, 2018
- Figure 39: OUTRUN color sunstick, South Korea, 2017
- All-around protection
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- Figure 40: All-around protection products, US, 2018
- Specialising in urban life
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- Figure 41: Biotherm Skin Oxygen series, China, 2017
- Figure 42: NIVEA Urban Skin Defence and Detox, 2018
- Figure 43: Clinique Dramatically Different Hydrating Jelly, China, 2018
The Consumer – What You Need to Know
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- Spray format is better accepted than stick
- Young females check indicators of sun protection first
- Travel KOLs are niche but matter in buying sunscreens
- Brand is not a key consideration factor
- Which product matches most with anti-pollution claim?
- Promoting anti-pollution claims needs more effort
Product Usage
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- Overview usage of sunscreen and anti-pollution products
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- Figure 44: Product usage in the last year, June 2018
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- Figure 45: Sunscreen sticks with dual functions, South Korea, 2018
- The perception of make-up with SPF
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- Figure 46: Product usage in the last year – select items, “I wore it all year round” and “I only wore it when going out/work”, by age, June 2018
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- Figure 47: Kiehl’s new launches of sunscreen with colour cosmetics functions, South Korea, 2018
- 40-49s rely on lotion/cream to provide long-lasting UV protection over gel
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- Figure 48: Product usage in the last year – select items, “I only wore it when I was exposed to sunlight for a long time”, by age, June 2018
Purchase Factors of Sunscreens
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- SPF/PA indicators matter most…
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- Figure 49: Purchase factors of the most recent sunscreen, June 2018
- …particularly for young women
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- Figure 50: Purchase factors of the most recent sunscreen, by age, June 2018
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- Figure 51: Sunscreens with cooling sensation, South Korea and China, 2018
- Early 20s look for SPF index more than PA index
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- Figure 52: Importance of SPF and PA indices, by age, June 2018
Influencer of Buying Sunscreens
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- Doctor/dermatologist also plays a role in impacting sunscreen choices
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- Figure 53: Influencer of buying sunscreen products, June 2018
- The influence of beauty blogebrities and travel celebrities
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- Figure 54: Influencer of buying sunscreen products (June 2018) vs facial skincare (April 2017)
- Women aged 20-24 pay more attention to beauty blogebrities and daigous
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- Figure 55: Influencer of buying sunscreen products, by age, June 2018
Usage Habits
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- Young women are more in favour of professional sunscreen brands
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- Figure 56: Brand preference of sunscreen products, by age and monthly personal income, June 2018
- High earners are more likely to change products
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- Figure 57: Habit of changing sunscreen products, by age and monthly personal income, June 2018
- Figure 58: Habit of using sunscreen products, by age and monthly personal income, June 2018
- Speeding purchase cycle for 30-39s
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- Figure 59: Habit of reapplying sunscreen products, by age and monthly personal income, June 2018
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- Figure 60: Sunscreenr UV camera
- Figure 61: Habit of using up sunscreen products, by age and monthly personal income, June 2018
- Physical sunscreens are strongly preferred to chemical sunscreens
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- Figure 62: Perception of sun protection methods, June 2018
- Figure 63: 100% physical sunscreen claim of DHC sunscreen, China
- High earners and 30-39s are potential targets of anti-pollution products
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- Figure 64: Importance of anti-pollution claim when selecting personal care products, by age and monthly personal income, June 2018
- Figure 65: Impact of pollution on skin and on the environment, by age and monthly personal income, June 2018
Paying Extra for Anti-Pollution Products
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- Anti-pollution claim most associated with sunscreens
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- Figure 66: Willingness of paying extra for anti-pollution products, June 2018
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- Figure 67: Vichy UV Protect sunscreen, China, 2018
- Higher acceptance of niche categories from high earners
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- Figure 68: Willingness of paying extra for anti-pollution products, by monthly personal income, June 2018
Attitudes towards Sunscreen and Anti-Pollution Products
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- Sophisticated in treating sunscreens?
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- Figure 69: Attitudes towards sunscreen, June 2018
- Acknowledge the importance of anti-pollution but lack information
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- Figure 70: Attitudes towards anti-pollution products, June 2018
Meet the Mintropolitans
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- Sensation and brand differentiate Mintropolitans’ choice most
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- Figure 71: Purchase factors of the most recent sunscreen, by consumer classification, June 2018
- Doctors’ advice has similar persuasion to Mintropolitans as people around them
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- Figure 72: Influencer of buying sunscreen products, by consumer classification, June 2018
- Mintropolitans accept the anti-pollution concept but remain sceptical
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- Figure 73: Attitudes towards anti-pollution products, by consumer classification, June 2018
Appendix – Market Size and Forecast
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- Figure 74: Total value sales of suncare market, China, 2013-23
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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