Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- The market
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- Figure 1: Estimated value of the meat market*, IoI, NI and RoI, 2013-18
- Figure 2: Estimated value of the meat substitute market, IoI, NI and RoI, 2013-18
- Forecast
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- Figure 3: Indexed estimated value of the meat* and meat substitutes** markets, IoI, 2013-23
- Market factors
- Meat prices decline in RoI, increase in NI
- One in five Irish consumers subscribe to a reduced or meat-free diet
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- Figure 4: Selective diets that consumers currently adhere to, NI and RoI, June 2018
- Cooking from scratch will help to drive unprocessed meat sales
- Butchers a key outlet for artisan shoppers
- Companies and brands
- The consumer
- Beef and sausages remain the top used type of meats
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- Figure 5: Types of meat Irish consumers have eaten (including chilled or frozen) at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
- Vegetable-based substitutes preferred in RoI, Quorn in NI
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- Figure 6: Types of vegetarian/meat-free foods Irish consumers have eaten at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
- Animal welfare important to four in five
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- Figure 7: Agreement with statements relating to meat and meat substitutes, NI and RoI, June 2018
The Market – What You Need to Know
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- Both meat and meat substitutes see market value growth in 2018
- NI meat prices increase, but decline in RoI
- One in five Irish consumers subscribe to a reduced or meat-free diet
- Being healthier and controlling ingredients key drivers for cooking from scratch
Market Size and Forecast
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- Improving sentiment in RoI boosts meat value sales
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- Figure 8: Estimated value of the meat market*, IoI, NI and RoI, 2013-23
- Figure 9: How consumers expect their personal financial situation to change in the next 12 months, RoI, April 2017-June 2018
- NI value boosted by inflation
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- Figure 10: How consumers expect their personal financial situation to change in the next 12 months, NI, April 2017-June 2018
- Meat substitute sales continue to grow on the back of flexitarian trend
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- Figure 11: Estimated value of the meat substitute market, IoI, NI and RoI, 2013-23
- Need for natural less processed alternatives to help drive the market
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- Figure 12: Meat substitute products claiming to be natural, UK and Ireland, 2013-18*
Market Drivers
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- RoI meat prices continue to decline into 2018
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- Figure 13: Consumer price index, meat vs all food, RoI, January 2013-July 2018
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- Figure 14: Consumer price index, meat, by selected categories, RoI, 2013-18
- NI and the UK experiencing growing meat prices
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- Figure 15: Consumer price index, meat vs all food, NI, January 2013-July 2018
- Figure 16: Consumer price index, meat, by selected sectors, NI, Q1 2015-Q2 2018
- One in 10 Irish consumers claim to be flexitarian
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- Figure 17: Selective diets that consumers currently adhere to, NI and RoI, June 2018
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- Figure 18: Agreement with the statement ‘I am currently trying to eat more fruit and vegetables and less meat’, NI and RoI, November 2017
- Women more likely to adopt reduced or meat-free diets
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- Figure 19: Selective diets that consumers currently adhere to, by gender, NI and RoI, June 2018
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- Figure 20: Consumers who identify as a vegan, vegetarian, flexitarian or pescatarian, by age, NI and RoI, June 2018
- Desire to control ingredients and eat healthier will help to boost unprocessed meat usage
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- Figure 21: Frequency of meal preparation, by type of meal, NI and RoI, March 2018
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- Figure 22: Reasons for cooking from scratch, NI and RoI, March 2018
- Troubling findings from the UK Food Standards Agency may boost whole cut sales
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- Figure 23: Most commonly contaminated meat products containing DNA from animals not listed as sold, UK, 2017
- Artisan movement continues to gain strength – to the benefit of butchers
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- Figure 24: Indexed estimated speciality food sales, NI and RoI, 2012-22
- Figure 25: Top five types of food specialists/artisan retailers visited in the last three months, NI and RoI, September 2017
Companies and Brands – What You Need to Know
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- Beyond Meat set to be launching in the UK but elevated US demand creates a delay
- Dawn Meats and Dunbia merger cleared, Dawn Meats brand serves RoI and Dunbia the UK
- Foyle Food Group begins exporting to China through Alibaba
- Animal welfare is a concern for meat consumers as much as vegetarians
Who’s Innovating?
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- GNPD data indicates a rise in all categories of meat, poultry, fish and meat substitutes
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- Figure 26: New product development in meat, poultry, fish and meat substitutes sub-categories, UK and Ireland, Jan 2014-July 2018
- Growing number of meat and meat substitute consumers concerned for animal welfare
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- Figure 27: Claims analysis in meat, poultry, fish and meat substitutes sub-categories, UK and Ireland, Jan 2014-July 2018
- Meat substitute brands can maximise their appeal by calling out varied protein sources
- ‘Farm-to-fork’ may evolve from ‘lab-to-fork’
Companies and Brands
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- Meat companies
- ABP Food Group
- Key facts
- Product portfolio
- Recent developments
- Ballon Meats
- Key facts
- Product portfolio
- Callan Bacon
- Key facts
- Product portfolio
- Dawn Meats Group Ltd.
- Key facts
- Product portfolio
- Recent developments
- Dunbia
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Foyle Food Group
- Key facts
- Product portfolio
- Recent developments
- Hannan Meats
- Key facts
- Product portfolio
- Recent developments
- Kerry Group
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Meat substitute companies
- Amy’s Kitchen
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Nestlé
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Quorn
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- VBites
- Key facts
- Product portfolio
- Recent developments
- Linda McCartney
- Key facts
- Product portfolio
- Brand NPD
The Consumer – What You Need to Know
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- Beef, lamb and pork top red meat consumption
- Vegetable-based meat-free substitutes favoured
- Animal welfare remains top priority for Irish consumers
Types of Meats Eaten
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- Beef is one of the top meats eaten in Ireland
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- Figure 28: Types of meat Irish consumers have eaten (including chilled or frozen) at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
- Irish men prefer beef
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- Figure 29: Consumers who have eaten beef eg steak to eat at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2018
- Sausage tops meat consumption in NI
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- Figure 30: Consumers who have eaten sausages at home or as part of a packed lunch in the last three months, by gender and social class, NI and RoI, June 2018
- Sandwich meat popular among parents
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- Figure 31: Consumers who have eaten sandwich meat (eg sliced ham) at home or as part of a packed lunch in the last three months, by age of children, NI and RoI, June 2018
Types of Meat Substitutes Eaten
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- Around a fifth eat vegetable-based meat substitutes
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- Figure 32: Types of vegetarian/meat-free foods Irish consumers have eaten at home or as part of a packed lunch in the last 3 months, NI and RoI, June 2018
- Quorn brand is the most popular meat-free alternative in NI
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- Figure 33: Consumers who have eaten Quorn-based products (eg Quorn mince) at home or as part of a packed lunch in the last three months, by gender and age, NI and RoI, June 2018
- Bean-based meat alternatives offer a protein-packed solution
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- Figure 34: Consumers who have eaten bean-based products (eg bean burger) at home or as part of a packed lunch in the last three months, by gender, NI and RoI, June 2018
Attitudes towards Meat and Meat Substitutes
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- Majority believe meat is a good source of vitamins and minerals
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- Figure 35: Agreement with statements relating to meat and meat substitutes, NI and RoI, June 2018
- Animal welfare remains top priority for Irish consumers
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- Figure 36: Agreement with statements relating to animal welfare and meat, NI and RoI, June 2018
- Cutting down on meat is more achievable than cutting it out
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- Figure 37: Agreement with the statement ‘Meat products with less meat and more vegetables/beans/pulses are appealing (eg cottage pie with less meat and more potato)’, by gender and age, NI and RoI, August 2016
- Taste and texture continue to be a barrier for meat substitutes
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- Figure 38: Consumer agreement with the statement ‘Meat substitutes which are similar to real meat are appealing (eg in taste, texture, appearance)’, by gender and age, NI and RoI, June 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Consumer research
- Data sources
- Generational cohort definitions
- Market size rationale
- Abbreviations
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