"International food adoption is a fairly slow process in the US, which prizes traditional Mexican, Italian, and Chinese fare above all else. However, factors are positioning international fare for continued future growth, including an increasingly diverse population that favors such cuisines; the need for restaurants and products to differentiate and innovate in a crowded marketplace; and the growing spending power of more adventurous young diners who enjoy trying new types ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
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The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
International Food Consumption
International Food Consumption Motivators and Barriers
International Food Preferences
International Food Retail Offerings
International Food Restaurant Offerings
International Food Attitudes
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Brand/Company
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Key Trends – What You Need to Know
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Data
Data
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Appendix – Data Sources and Abbreviations
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Americans are slow to accept new international cuisines
