Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- England’s World Cup run boosts live TV viewing figures
- Some 71% of TV viewing is of broadcast television
- Pay-tv revenue falls
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- Figure 1: UK broadcast industry income, 2014-17
- Subscription streaming services grow revenue by 35% in 2017
- Key players
- BT and Sky retain Premier League rights …
- … as Amazon enters the game
- YouTube introduces new subscription service YouTube Premium
- Apple set to launch a video streaming service
- The consumer
- Over half of live viewers watch Freeview
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- Figure 2: Services used to watch live TV, June 2018
- Paid-for subscriptions are the main way people watch TV on-demand
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- Figure 3: Services used to watch on-demand TV, June 2018
- Eight in 10 paid-for streamers use Netflix
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- Figure 4: Use of paid-for streaming services, June 2018
- More than half of TV viewers are struggling to choose what to watch
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- Figure 5: Live and on-demand TV habits, June 2018
- Voice activation is beginning to play an important role in discovery
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- Figure 6: Attitudes towards watching TV, June 2018
- What we think
Issues and Insights
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- Many new subscription services to enter market and challenge Netflix’s crown
- The facts
- The implications
- Voice activation is the next step for TV discovery
- The facts
- The implications
The Market – What You Need to Know
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- England’s World Cup run boosts live TV viewing figures
- Some 71% of TV viewing is of broadcast television
- Pay-TV revenue falls
- Subscription streaming services grow revenue by 35% in 2017
- Factual TV genres further grows its audience share
- Fox and Comcast bid to take over Sky
- BBC and Channel 4 to launch bid for UKTV
Market Background
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- England’s World Cup run boosts live TV viewing figures
- Some 71% of TV viewing is of broadcast television
- Pay-TV revenue falls
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- Figure 7: UK broadcast industry income, 2014-17
- Subscription streaming services grow revenue by 35% in 2017
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- Figure 8: Online audio-visual revenues, 2014-17
- Fox and Comcast bid to take over Sky
- BBC and Channel 4 to launch bid for UKTV
- Netflix’s global growth slower than expected
- The entertainment genre has a strong 2017
- Factual TV genre further grows its audience share
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- Figure 9: Share of TV audience, by genre, 2017
Key Players – What You Need to Know
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- BT and Sky retain Premier League rights …
- … as Amazon enters the game
- Disney to launch a subscription streaming service in US
- BBC, Channel 4 and ITV reportedly in talks to launch combined streaming service
- YouTube introduces new subscription service YouTube Premium
- Apple set to launch a video streaming service
- Sky and Netflix agree new partnership
Launch Activity and Innovation
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- BT and Sky retain Premier League rights …
- … as Amazon enters the game
- New major streaming services set to launch
- Disney to launch a subscription streaming service in US
- BBC, Channel 4 and ITV reportedly in talks to launch combined streaming service
- YouTube introduces new subscription service YouTube Premium
- Apple set to launch a video streaming service
- Sky and Netflix agree new partnership
The Consumer – What You Need to Know
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- Nearly nine in 10 watch live TV
- Subscriptions streaming is the main way people watch TV on-demand
- More than eight out of 10 subscription users watch Netflix
- More than half of TV viewers are struggling to choose what to watch
- More than a third of TV viewers look for additional content
- Voice activation is beginning to play an important role in discovery
- Younger people are actively looking for more diverse casts
Live TV Viewership
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- Nearly nine in 10 watch live TV
- Broadcasters band together to promote TV advertising
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- Figure 10: Live TV viewership, June 2018
- Over half of live viewers watch Freeview
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- Figure 11: Services used to watch live TV, June 2018
On-demand TV Viewership
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- Paid-for subscriptions are the main way people watch TV on-demand
- YouTube Premium and Apple may offer more comprehensive subscriptions
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- Figure 12: On-demand TV viewership, June 2018
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- Figure 13: Services used to watch on-demand TV, June 2018
- Six in 10 watch free streaming services
- Facebook further develops its video platform
- More than half of people record television
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- Figure 14: Watch recorded television, June 2018
Use of Paid-for Streaming Service
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- More than eight out of 10 subscription users watch Netflix
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- Figure 15: Use of paid-for streaming services, June 2018
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- Figure 16: Repertoire of use of paid-for streaming service, June 2018
- Amazon acquires rights to Premier League games
Live and On-demand TV Habits
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- More than half of TV viewers are struggling to choose what to watch
- Netflix begins personalising content images
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- Figure 17: Live and on-demand TV habits, June 2018
- On-demand TV is more likely to be watched on a mobile device than live TV
- TV guide still plays an important role in discovery
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- Figure 18: Live TV habits, June 2018
- People split their time fairly evenly between live and on-demand content
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- Figure 19: Time spent watching live and on-demand TV, June 2018
Attitudes towards Watching TV
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- More than a third of TV viewers look for additional content
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- Figure 20: Attitudes towards watching TV, June 2018
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- Figure 21: Attitudes towards watching TV (statements answered “yes” to), by age, June 2018
- Younger people have a greater preference for short TV adverts
- Voice activation is beginning to play an important role in discovery
- Younger people are actively looking for more diverse casts
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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