Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- UK music events bringing in the crowds
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- Figure 1: UK music concerts and festivals market size and forecast, 2013-23
- Companies and brands
- Live Nation remains dominant force
- SJM slips slightly while AEG bounces back with Bieber tour
- The consumer
- Music event attendance showing signs of decline
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- Figure 2: Music concerts visited in the past 12 months, June 2016-May 2018
- Figure 3: Music festivals visited in the past 12 months, June 2016-May 2018
- Music events first thing to cut back on for two thirds
- Half will be going to fewer music events with most thinking they’re too expensive
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- Figure 4: Agreement with statements related to future visiting music events intensions, May 2018
- Figure 5: Agreement with attitudes towards the price of music events, May 2018
- Over half agree organised transport would be more convenient
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- Figure 6: Agreement with statement ‘transport organised by the festival would be more convenient than organising it yourself’, May 2018
- A third would travel abroad for a music event
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- Figure 7: Willingness to travel to a music concert or festival outside of the UK, May 2018
- Majority worry about losing property but contactless wristbands yet to go mainstream
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- Figure 8: Agreement with statements related to technology used at music events, May 2018
- Half find contactless wristbands appealing
- A quarter find VR and live streamed events appealing
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- Figure 9: Agreement with attitudes towards the use of technology at music events, May 2018
- Sharing music event content is common and increases appeal
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- Figure 10: Sharing of content at or after a music event, May 2018
- Figure 11: Agreement with statement ‘Seeing posts of music events on social media makes them seem more appealing’, May 2018
- Increase in ticket alert use but half leaving it later to purchase
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- Figure 12: Behaviours related to the purchasing of music event tickets, May 2018
- Rewards/loyalty schemes have strong appeal
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- Figure 13: Agreement with statement ‘I have used a reward scheme to get music event benefits/discounted tickets’, May 2018
- Figure 14: Agreement with statements related to music event loyalty schemes, May 2018
- Recycling is a must
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- Figure 15: Agreement with statements related to music events, May 2018
- Range of alternative activities important while brand promotions drive purchase
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- Figure 16: Behaviours associated with non-music elements at music events, May 2018
- What we think
Issues and Insights
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- Can wearable tech replace cash and cards at music events?
- The facts
- The implications
- How can music events drive loyalty?
- The facts
- The implications
The Market – What You Need to Know
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- UK music events bringing in the crowds
- Ticket and ancillary spend share stable
- Concerts remain dominant
- More events
- Proper protection for venues
- Reduced royalty rate for festivals
- Music fans cutting back
Market Size and Forecast
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- UK music events bringing in the crowds
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- Figure 17: UK music concerts and festivals market size and forecast, 2013-23
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- Figure 18: UK music concerts and festivals market size and forecast, 2013-23
- Forecast methodology
Market Segmentation
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- Ticket and ancillary spend share stable
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- Figure 19: Value of the UK music concert and festivals market, by segment, 2011-17
- Concerts remain dominant
- Music festivals contribute over £330m
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- Figure 20: Major UK music festivals, 2018
Market Drivers
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- UK music events likely to benefit from weak Pound
- Proper protection for venues
- Reduced royalty rate for festivals
- Music fans cutting back but increased intentions to go to events
Companies and Brands – What You Need to Know
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- Live Nation remains dominant force
- SJM slips slightly while AEG bounces back with Bieber tour
- Fan2Fan schemes
- Company developments
- More than music
- New festivals
- ‘Drastic on Plastic’ campaign launch
- Advertising spend peaked in 2016
Market Share
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- Live Nation remain dominant force
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- Figure 21: Leading music concert and festival operators, ranked by most recent turnover*, 2016/17
- SJM slips slightly
- AEG bounces back with Bieber tour
Launch Activity and Innovation
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- Fan2Fan schemes
- Company developments
- More than music
- New festivals
- Live streaming and AR
- ‘Drastic on Plastic’ campaign launch
- Brand activations
- Champagne vending
Case Study
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- Eco initiatives from Shambala
Advertising and Marketing Activity
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- Advertising spend peaked in 2016
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- Figure 22: Recorded above-the-line, online display and direct mail advertising expenditure for concerts, 2015-17
- A mixed shift in spending
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- Figure 23: Recorded above-the-line online display and direct mail advertising expenditure for concerts, by selected key players, 2016 and 2017
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Music event attendance showing signs of decline
- Music events first thing to cut back on for two thirds
- Half will be going to fewer music events with most thinking they’re too expensive
- A third would travel abroad for a music event
- Majority worry about losing property but contactless wristbands yet to go mainstream
- Sharing music event content is common and increases appeal
- Increase in ticket alert use but half leaving it later to purchase
- Rewards/loyalty schemes have strong appeal
- Recycling is a must
- A third interested in fitness/wellness while non-music activities important
Music Concerts Attended
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- Concert attendance showing signs of decline
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- Figure 24: Music concerts visited in the past 12 months, June 2016-May 2018
- Rise in single concert visits
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- Figure 25: Music concerts visited in the past 12 months, June 2016-May 2018
Music Festivals Attended
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- Attendance dropped from 2017
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- Figure 26: Music festivals visited in the past 12 months, June 2016-May 2018
- Young men biggest festival fans
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- Figure 27: Music festivals visited in the past 12 months, June 2016-May 2018
Future Visiting Intentions
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- Music events first thing to cut back on for two thirds
- Half will be going to fewer music events this year
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- Figure 28: Agreement with statements related to future visiting music events intensions, May 2018
- Majority think music events are becoming too expensive
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- Figure 29: Agreement with attitudes towards the price of music events, May 2018
- Youngest consumers least likely feel outpriced
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- Figure 30: Agreement with statement ‘Music festivals are becoming too expensive’, by age, May 2018
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- Figure 31: Agreement with statement ‘Music concerts are becoming too expensive, by age, May 2018
Travelling to Music Events
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- Music fans prepared to travel nearly four hours to an event
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- Figure 32: Length of time music event goers are prepared to travel to an event, mean, May 2018
- Half use cars to get to festivals
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- Figure 33: Transport taken to music festivals, May 2018
- A quarter would consider coach or bus
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- Figure 34: Transport considered to get to a music festival, May 2018
- Over half agree organised transport would be more convenient
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- Figure 35: Agreement with statement ‘transport organised by the festival would be more convenient than organising it yourself’, May 2018
Overseas Music Events
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- A third would travel abroad for a music event
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- Figure 36: Willingness to travel to a music concert or festival outside of the UK, May 2018
- European music events more appealing than further afield
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- Figure 37: Willingness to travel to a music concert or festival outside of the UK, May 2018
- A fifth agree exchange rate makes UK events cheaper than those overseas
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- Figure 38: Agreement with statement ‘the exchange rate means that UK festivals are cheaper than those abroad, May 2018
The Role of Technology at Music Events
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- Half have used a festival app
- Majority worry about losing property…
- …but contactless wristbands yet to go mainstream
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- Figure 39: Agreement with statements related to technology used at music events, May 2018
- Half find contactless wristbands appealing
- Only a third feel contactless payment is a must
- A quarter find VR and live streamed events appealing
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- Figure 40: Agreement with attitudes towards the use of technology at music events, May 2018
The Role of Social Media at Music Events
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- Sharing after an event more common than while at an event
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- Figure 41: Sharing of content at or after a music event, May 2018
- Music event content on social media increases appeal for a third
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- Figure 42: Agreement with statement ‘Seeing posts of music events on social media makes them seem more appealing’, May 2018
- Rise of the digital detox
- Speculation around security of purchasing through bots
- Views perhaps driven by mistrust in Facebook
Purchasing Music Event Tickets
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- Increase in ticket alert use
- Almost half leaving it later to buy tickets
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- Figure 43: Behaviours related to the purchasing of music event tickets, May 2018
Loyalty and Reward Schemes
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- Rewards schemes used by more than a third
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- Figure 44: Agreement with statement ‘I have used a reward scheme to get music event benefits/discounted tickets’, May 2018
- Reward schemes for music events are appealing
- Loyalty schemes have positive impact on events
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- Figure 45: Agreement with statements related to music event loyalty schemes, May 2018
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- Figure 46: Music concerts and festival attitudes– CHAID – Tree output, May 2018
Attitudes towards Non-music Elements
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- Recycling is a must
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- Figure 47: Agreement with statements related to music events, May 2018
- A third interested in fitness/wellness additions
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- Figure 48: Agreement with statements related to music events, May 2018
- Range of alternative activities important to two thirds
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- Figure 49: Agreement with statement ‘the range of alternative activities (eg non-music) available at a music festival is important to me’, By age and gender, May 2018
- Brand promotions drive purchase
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- Figure 50: Agreement with statement ‘I have purchased something from a brand after seeing it promoted at a music event’, By age and gender, May 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Methodology
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- Figure 51: Music concerts and festival attitudes – CHAID – Table output, May 2018
Appendix – Market Size and Forecast
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- Figure 52: UK music concerts and festivals, value forecast scenarios, 2018-23
- Forecast methodology
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