Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- The economy
- Online sales
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- Figure 1: France: online sales (including VAT), 2011-23
- Segmentation/What they buy online
- Broadband access
- Device ownership and internet access
- Online shopping
- Leading players
- Key metrics
- Market shares
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- Figure 2: France: leading online retailers’ shares of all online sales, 2017
- The consumer
- What they buy online
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- Figure 3: France: products purchased online in the last 12 months, May 2018
- Where they shop online
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- Figure 4: France: retailers bought from online in the last 12 months, May 2018
- Important features of online retailers
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- Figure 5: France: important features of retailers when shopping online, May 2018
- Membership of Amazon Prime
- What we think
Issues and Insights
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- The future of online grocery in France
- The facts
- The implications
- Can French retailers stand up to Amazon?
- The facts
- The implications
The Market – What You Need to Know
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- Economy recovering
- Online stabilising
- Electricals and clothing are biggest online markets
- Broadband access relatively low
- Accessing internet on smartphone increasingly common
- Two-thirds of French adults had bought online
Market Size
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- The economy
- Online sales and forecasts
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- Figure 6: France: online sales (incl. VAT), 2013-18
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- Figure 7: France: forecast online sales (incl VAT), 2018-23
- More details from FEVAD
- Segmentation/What they buy online
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- Figure 8: France: products purchased online in the last 12 months, May 2018
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- Figure 9: France: online sales: selected retail categories, 2015-16
- Grocery
- DIY
- Beauty and Personal Care
- Electricals
- Clothing
Market Drivers
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- Broadband access
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- Figure 10: France: broadband penetration, % all households, 2010-17
- Device ownership and internet access
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- Figure 11: France: technology products personally owned, Q3 2017
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- Figure 12: France: devices used to access the internet in the last three months, Q3 2017
- Online shopping
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- Figure 13: France: percentage saying they have bought online in the last year, 2008-17
Leading Players – What You Need to Know
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- The march of Amazon continues
- Drive dominates grocery
- Casino upping the ante
- Carrefour is ambitious too
- Physical/online tie-ups
- Amazon takes 16.5% of the market
Leading Players
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- Amazon continues to grow
- Local retailers fight back
- Drive dominates grocery
- Home delivery the next battleground
- Physical/online tie-ups
- Marketplaces
- Carrefour’s ambitions
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- Figure 14: France: leading online retailers, sales, 2015-17
- Website visitors
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- Figure 15: France: top retail sites by number of unique visitors, Jan-March 2018
Market Shares
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- Figure 16: France: leading online retailers’ estimated shares of all online sales, 2017
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The Consumer – What You Need to Know
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- Clothing the most shopped for online
- Online-only retailers ahead
- French shoppers want free returns and free delivery
- Amazon Prime has room to grow
What They Buy Online
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- Figure 17: France: products purchased online in the last 12 months, May 2018
- Broad spectrum shops online
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- Figure 18: France: profile of shoppers by products bought online in the last 12 months, May 2018
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- Figure 19: France: products purchased online in the last 12 months by gender, May 2018
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Where They Shop Online?
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- Amazon dominates, but less than in other countries
- Over half shop at store-based retailers
- Grocers are popular
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- Figure 20: France: retailers bought from online in the last 12 months, May 2018
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- Figure 21: France: profile of shoppers by retailer bought from online in the last 12 months, May 2018
- Where they shop and what they bought
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- Figure 22: France: Amazon vs Cdiscount: relative strength by product, May 2018
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- Figure 23: France: Fnac vs Darty: relative strength by product, May 2018
Important Features of Online Retailers
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- Freebies please
- Click and collect
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- Figure 24: France: important features of retailers when shopping online, % agreeing “extremely important” May 2018
- Important features by what they buy
- Free delivery and returns especially important for clothing shoppers
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- Figure 25: France: extremely important features of online retailers, fashion shoppers compared to the average, May 2018
- For grocery free delivery and low prices are extremely important.
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- Figure 26: France: extremely important features of online retailers, grocery shoppers compared to the average, May 2018
- Price more important for shoppers of goods for the home
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- Figure 27: France: online shoppers describing ‘low prices’ as an ‘extremely important’ feature of an online retailer, percentage point difference from the average, May 2018
- Figure 28: France: online shoppers describing ‘a wide range of products’ as an ‘extremely important’ feature of an online retailer, percentage point difference from the average, May 2018
Membership of Amazon Prime
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- Lowest membership of the big five countries
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- Figure 29: France: membership of Amazon Prime, May 2018
- Young men most likely to be Prime members
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- Figure 30: France: current members of Amazon Prime, by age and gender, May 2018
Amazon.com
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- What we think
- Geographical expansion
- Prime
- Marketplace
- AWS
- Profitability
- What next?
- Food
- Clothing
- Electricals and others
- Company background
- Company performance
- Published sales and total sales volumes
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- Figure 31: Amazon: sales breakdown by source of income, 2015-17
- Figure 32: Amazon: sales breakdown by source of income, 2017
- First quarter 2018
- Gross merchandise volume (GMV)
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- Figure 33: Amazon: estimated group gross merchandise volume, 2015-17
- GMV by country
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- Figure 34: Amazon.com Inc: group financial performance, 2013-17
- UK sales by product
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- Figure 35: Amazon UK: estimated sales by product, 2017
- Retail offering
Cdiscount
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- What we think
- M-commerce: still room for growth
- Stepping up on fulfilment
- Product range extension boosts home and family and leisure segments
- Innovation at the heart of Cdiscount’s strategy
- Let’s get phygital…
- Company background
- Company performance
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- Figure 36: Cdiscount: group financial performance, 2013-17
- Retail offering
eBay
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- What we think
- Marketplace
- No longer a fast-growing business
- Progress in 2017
- Shortcomings vs Amazon
- What next?
- Company background
- Company performance
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- Figure 37: eBay: group gross merchandise volume, 2013-17
- Figure 38: eBay: major markets, estimated growth in GMV in local currency, 2014-17
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- Figure 39: eBay Europe: sales, excluding VAT, 2015-17
- Retail offering
Fnac Darty
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- What we think
- Integrating e-commerce platform with Google voice assistant
- Immediate access to installation and troubleshooting support
- Strategic collaborations to strengthen product and pricing proposition
- Capitalising on smartphone popularity to push audio books
- Making store collection and home delivery more convenient
- French ‘Black Friday’
- Company background
- Company performance
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- Figure 40: Fnac Darty: pro-forma group financial performance, 2015-17
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- Figure 41: Fnac Darty: pro-forma store network, 2015-17
- Retail offering
Vente-privée
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- What we think
- Priority must be to digest acquisitions
- Mobile commerce increases in importance
- Delivery pass and marketplace launches aim to further increase appeal
- Investment in innovation driving growth
- A growing contribution from entertainment
- Potential clouds on the horizon?
- Company background
- Company performance
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- Figure 42: Vente-privée: group sales performance, 2013-17
- Retail offering
Appendix: Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
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