Table of Contents
Executive Summary
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- The market
- Enhanced by technology
- The need for homemade
- Increasing interest in personalisation
- Companies and brands
- Getting involved
- Establishing expertise
- Who am I?
- The consumer
- How to make it mine
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- Figure 1: Interest in beauty and grooming personalisation services, April 2018
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- Figure 2: Interest in beauty and grooming self-personalisation practices, April 2018
- Don’t forget men
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- Figure 3: Interest in trying personalised product types, by gender, April 2018
- The ins and outs
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- Figure 4: Interest in personalised product features, April 2018
- Inclusive or exclusive
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- Figure 5: Reasons for interest in personalisation, April 2018
- The easy life
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- Figure 6: Attitudes towards personalisation in beauty, April 2018
- Why customise?
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- Figure 7: Barriers to using personalised products, April 2018
- What we think
Issues and Insights
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- Limited options for men
- The facts
- The implications
- Personalisation with purpose
- The facts
- The implications
The Market – What You Need to Know
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- Enhanced by technology
- The need for homemade
- Increasing interest in personalisation
Market Drivers
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- Options for older consumers
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- Figure 8: Breakdown of UK population, by age, 2012-22
- Merging beauty and technology
- Declining disposable income
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- Figure 9: Self-described current financial situation, February 2017 and 2018
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- Figure 10: Self-described current financial situation, by age, February 2018
- Data security issues
- From me to you
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- Figure 11: Selected attitudes towards Christmas shopping, January 2017
- Inclusive beauty
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- Figure 12: Advert for Gillette’s new razor line-up, April 2018
- Natural creations
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- Figure 13: Attitudes towards natural/organic beauty and personal care products, September 2017
Companies and Brands – What You Need to Know
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- Getting involved
- Establishing expertise
- Who am I?
Launch Activity and Innovation
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- Personalised products
- Made for you
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- Figure 14: Lancôme’s custom made foundation station, June 2017
- Choose your own
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- Figure 15: Pout case for iPhone, June 2017
- Curated product services
- Anticipating your needs
- Delivering beauty
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- Figure 16: Freda sanitary product subscription, March 2018
- Artificial intelligence
- Self-personalisation
- Lotions and potions
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- Figure 17: Skincare additive product launches, 2017
- In your hands
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- Figure 18: The Perfume Studio’s bespoke collection kit, February 2018
The Consumer – What You Need to Know
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- How to make it mine
- Don’t forget men
- The ins and outs
- Inclusive or exclusive
- The easy life
- Why customise?
Types of Personalisation
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- Services spark the imagination
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- Figure 19: Interest in beauty and grooming personalisation services, April 2018
- Do-it-with-help
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- Figure 20: Interest in beauty and grooming self-personalisation practices, April 2018
- Personal preference
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- Figure 21: Usage of/interest in beauty and grooming personalisation, April 2018
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- Figure 22: Interest in different types of beauty and grooming personalisation, by age, April 2018
Personalisation by Product Type
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- Brands get it right
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- Figure 23: Interest in trying personalised product types, April 2018
- Women well-catered for
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- Figure 24: Interest in trying personalised product types, by gender, April 2018
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- Figure 25: Olay Skin Advisor, January 2017
- The untapped male market
Personalisation of Product Features
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- Stimulating the senses
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- Figure 26: Interest in personalised product features, April 2018
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- Figure 27: Function of Beauty fragrance ‘Feeling (F)ineapple’, 2017
- Function or form
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- Figure 28: Interest in personalised product features, by gender, April 2018
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- Figure 29: Eyeko’s Bespoke Mascara wands, January 2018
Reasons for Interest in Personalisation
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- Individualism is a necessity
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- Figure 30: Reasons for interest in personalisation, April 2018
- One of the elite
Attitudes towards Personalisation in Beauty
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- Leave it to the professionals
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- Figure 31: Attitudes towards personalisation in beauty, April 2018
- It’s not easy
Barriers to Using Personalised Products
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- Paying for personalisation
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- Figure 32: Barriers to using personalised products, April 2018
- Speedy solutions
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- Figure 33: Perfumist Duty Free, April 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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