Table of Contents
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of value sales of lip colour cosmetics, China, 2013-23
- Companies and brands
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- Figure 2: Leading companies in lip colour cosmetics market, by value share, 2016 and 2017
- The consumer
- Multiple formats support widespread product usage
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- Figure 3: Lip colour cosmetics used in the last six months, February 2018
- Colour/shade most important among other product features
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- Figure 4: Top three important factors influencing product choice of lip colour cosmetics, February 2018
- The non-essential purchase matters most
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- Figure 5: Reasons for buying new lip colour cosmetics in the last six months, February 2018
- Both prestige and mass brands on the top list
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- Figure 6: Top brands consumers bought in the past year (over 1% mention), February 2018
- Moisturising and long-lasting claims remain relevant
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- Figure 7: Frustrations when wearing lip make-up, February 2018
- Glossy shades may drive consumer experimentation
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- Figure 8: Lip colour preference, by usage habit, February 2018
- What we think
Issues and Insights
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- It is a colour/shade-led category
- The facts
- The implications
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- Figure 9: Chanel Rouge Coco Gloss Spring-Summer 2018 Collection, global, 2018
- Figure 10: VDL + Pantone Color of The Year 2017 Greenery Expert make-up collection, South Korea, 2017
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- Figure 11: Carslan | Pantone Color Institute customised lipstick collection, China, 2018
- Time for more liquid lip colour
- The facts
- The implications
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- Figure 12: Examples of liquid lip colour formulated with oils/serum ingredients, Japan, 2017
- Figure 13: Examples of liquid lip colour with tattoo/stain claim, South Korea and Hong Kong, 2017
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- Figure 14: M.A.C Hint of Colour Lip Oil and Versicolour Lip Stain, China, 2018
- The young are driven by trend instead of innovation
- The facts
- The implications
The Market – What You Need to Know
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- Strong growth will continue
- Liquid lip colour lifts
Market Size and Forecast
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- A soaring market, with strong growth ahead
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- Figure 15: Retail value sales of lip colour cosmetics, China, 2014-18
- Figure 16: Best- and worst-case forecast of value sales of lip colour cosmetics, China, 2013-23
Market Factors
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- Prestige is becoming mainstream…
- …while low-priced brands are polarising the market
- Make-up trends speed up consumers’ purchase cycle
- Older women may be under-served
Market Segmentation
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- Liquid lip colour is the star performer in 2017
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- Figure 17: Segment share of lip colour cosmetics market, China, 2016 and 2017
- Lip liner struggled to pick up
Key Players – What You Need to Know
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- Western players outperform, mainly driven by prestige brands
- Online business increasingly important
- Convenience-related and seasonal among fast-growing claims
Market Share
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- Western players captured most of the market share
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- Figure 18: Market share of top 10 lip colour cosmetics companies, China, 2016 and 2017
- L'Oréal
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- Figure 19: New lip colour launches of Yves Saint Laurent, China, 2017-18
- Figure 20: New lip colour launches of Maybelline New York and L’Oréal Paris, China, 2017-18
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- Figure 21: New lip colour launches of Giorgio Armani and Lancôme, China, 2017
- LVMH
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- Figure 22: New lip colour launches of Dior, China, 2017-18
- Figure 23: New lip colour launches of Givenchy, China, 2017-18
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- Figure 24: New lip colour launches of Guerlain, China, 2017-18
- Estée Lauder
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- Figure 25: New lip colour launches of Estée Lauder, China, 2017
- Figure 26: New lip colour launches of M.A.C, China, 2017-18
- Low-priced brands doing well online
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- Figure 27: New lip colour launches of Chioture, the SAEM and Meiking, China, 2017-18
Competitive Strategies
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- Pop-up maintained its importance but comes with more interactive features
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- Figure 28: Marie Dalgar lipstick vending machine, China, 2017
- Figure 29: Chanel Coco Game Center, China, 2018
- Prestige brands shifting focus online
- Male celebrities to endorse lip make-up
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- Figure 30: Examples of lip colour cosmetics with male brand ambassadors, China, 2017-18
Who’s Innovating?
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- Trends in the China market
- Lip is a focus of new product launches…
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- Figure 31: New product launches in the colour cosmetics category, by sub-category, China, 2016 and 2017
- …but it saw a decline in genuine new products
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- Figure 32: New product launches in the lip colour cosmetics category, by launch type, China, 2016 and 2017
- Convenience claims drive launches
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- Figure 33: Fast-growing claims in the lip colour category* in 2017 over 2016, China
- Figure 34: New lip colour launches with convenience claims, China, 2017
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- Figure 35: New lip colour launches with convenience claims, overseas markets, 2017-18
- Beauty-enhancing claims cool down
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- Figure 36: Fast-declining claims in the lip colour category* in 2017 over 2016, China
- Noteworthy innovations outside China
- Lip liner textures and application features
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- Figure 37: New lip liner launches with innovative textures or application features, Germany, Spain and US, 2017-18
- Lipsticks/glosses with sophisticated applicators
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- Figure 38: New lip colour launches with innovative applicators, Germany and China, 2018
- Sensory innovations inspired by food
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- Figure 39: New lip colour launches with sensory innovations inspired by food, Germany, US and Malaysia, 2017-18
- Naturals are on the rise
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- Figure 40: New lip colour launches with natural credentials, UK, 2017
The Consumer – What You Need to Know
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- Lipstick is the most popular format
- Colour/shade is of greatest importance to young women
- Almost half of respondents buy to try new colours
- One in four respondents bought from Dior in the past year
- Call for moisturising and long-lasting claims
- Matte colours slightly more popular than glossy colours
Product Usage
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- Lipstick over lip gloss
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- Figure 41: Lip colour cosmetics used in the last six months, February 2018
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- Figure 42: Flowfushi Lip 38°C Lip Treatment, Japan, 2017
- 25-29-year-olds most experimental on formats
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- Figure 43: Lip colour cosmetics used in the last six months, by age, February 2018
Factors Influencing Product Choice
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- Brand first, colour after
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- Figure 44: Top three important factors influencing product choice of lip colour cosmetics, February 2018
- Different priorities of young women
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- Figure 45: The most important factor influencing product choice, by age, February 2018
- Colour matters regardless of income
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- Figure 46: The most important factor influencing product choice, by monthly personal income, February 2018
- Colour is more important in tier one cities
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- Figure 47: The most important factor influencing product choice, by city tier, February 2018
Purchase Drivers
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- Replacing used-up products is not the primary reason, new colour is
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- Figure 48: Reasons for buying new lip colour cosmetics in the last six months, February 2018
- It’s important to legitimatise non-essential purchases
- Young women most likely to respond to recommendations
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- Figure 49: Reasons for buying new lip colour cosmetics in the last six months, by age, February 2018
Brands Owned
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- On average women buy more than three lipsticks/glosses a year
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- Figure 50: Number of lipsticks/lip glosses consumers bought in the past year, February 2018
- Who buys more?
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- Figure 51: Number of lipsticks/lip glosses consumers bought in the past year, by demographics, February 2018
- Again, colour is an important purchase driver for heavy users
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- Figure 52: The most important factor influencing product choice, by number of lipsticks/glosses bought in the past year, February 2018
- Over a fifth of consumers have bought Dior or Maybelline in the last year
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- Figure 53: Top brands consumers bought in the past year (over 1% mention), February 2018
- Young women buy more prestige brands
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- Figure 54: Top 10 brands consumers bought in the past year, by age, February 2018
Category Frustrations
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- Frustrations reflect a desire for long-lasting and moisturising products
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- Figure 55: Frustrations when wearing lip make-up, February 2018
- Creasing is a serious problem for young women
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- Figure 56: Frustrations when wearing lip make-up, by age, February 2018
Usage Habits and Preferences
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- Half of respondents keep trying new colours
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- Figure 57: Lip make-up habits, by monthly personal income, February 2018
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- Figure 58: Reasons for buying new lip colour cosmetics in the last six months, by lip make-up habits, February 2018
- Matte colours more popular, but experimentalists prefer glossy colours
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- Figure 59: Lip colour preference, by monthly personal income, February 2018
- Figure 60: Lip colour preference, by lip make-up habits, February 2018
- Young women more likely to wear lip make-up only and touch it up
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- Figure 61: Lip make-up habits, by age, February 2018
- High earners choose their lip colours depending on occasions
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- Figure 62: Lip make-up habits, by monthly personal income, February 2018
- It’s very common to leave some lipsticks/glosses idle
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- Figure 63: Lip make-up habits, by age, February 2018
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- Figure 64: Examples of lip top coats, UK, 2016-17
- Only a small group prefer viewing try-on reviews online, but they are worth attention
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- Figure 65: Lip make-up habits, by age, February 2018
- Figure 66: Lip colour cosmetics used in the last six months, by lip make-up habits, February 2018
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- Figure 67: Reasons for buying new lip colour cosmetics in the last six months, by lip make-up habits, February 2018
Meet the Mintropolitans
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- Lip gloss and lip and cheek colour have greater potential
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- Figure 68: Gaps between MinTs and Non-MinTs (as benchmark) in terms of lip colour cosmetics used in the last six months, February 2018
- Mintropolitans want genuine innovations, not just new colours
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- Figure 69: Reasons for buying new lip colour cosmetics in the last six months, by consumer classification, February 2018
Appendix – Market Size and Forecast
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- Figure 70: Retail value sales of lip colour cosmetics, China, 2013-23
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Abbreviations
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