Table of Contents
Executive Summary
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- The market
- Consumer spending
- Department stores’ share of clothing & beauty markets
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- Figure 1: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
- Figure 2: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
- Sector size and forecast
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
- Online
- The consumer
- Where they shop
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- Figure 4: Spain: department stores shopped at in the last 12 months, in-store and online, March 2018
- Attitudes to department stores
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- Figure 5: Spain: attitudes to department stores, March 2018
- What we think
Issues and Insights
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- El Corte Inglés looks to broaden its appeal
- The facts
- The implications
- El Corte Inglés focuses more on online
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending
- Department stores’ share of clothing & beauty markets
- ECI is the only department store in Spain
Consumer Spending
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- Figure 6: Spain: spending on key department store product categories (incl. VAT), at current prices, 2012-17
- Department stores’ share of clothing & beauty markets
- Clothing
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- Figure 7: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
- Beauty
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- Figure 8: Spain: estimated distribution of consumer spending on beauty and personal care products, 2016
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Sector Size and Forecast
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- Department store sector size
- Mixed goods retailers sector
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- Figure 9: Spain: mixed goods retailers, sales (excl. VAT), 2012-17
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- Figure 10: Spain: mixed goods retailers, forecast sales (excl. VAT), 2017-22
Companies and Drands – What You Need to Know
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- A sector with only one retailer
- ECI loses share of market
- Online growing fast
Leading Players
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- A sector with only one retailer
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- Figure 11: Spain: leading department store retailers, net revenues, 2012-17
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- Figure 12: Spain: leading department store retailers, outlets, 2012-17
- Figure 13: Spain: Leading department store retailers, sales per outlet, 2012-17
Market Shares
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- Figure 14: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
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Online
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- Online activity
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- Figure 15: Spain: personal ownership of digital devices, Q3 2017
- Shopping online
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- Figure 16: Spain: online and in-store shoppers at department stores, March 2018
- Leading online players
The Consumer – What You Need to Know
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- El Corte Inglés remains popular
- Low level of trust from Baby Boomers
- 82% drawn to new products
Where they Shop
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- Figure 17: Spain: department stores shopped at in the last 12 months, March 2018
- In-store shoppers biased towards 55+
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- Figure 18: Spain: demographic profile of El Corte Inglés in-store shoppers, March 2018
- ECI most popular amongst better-off Spaniards
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- Figure 19: Spain: demographic profile of El Corte Inglés online shoppers, March 2018
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Attitudes to Department Stores
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- 82% drawn to new products
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- Figure 20: Spain: attitudes to department stores, March 2018
- El Corte Inglés scores low trust among Baby Boomers
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- Figure 21: Spain: agreement with statement ‘department stores are more trustworthy than other retailers’, crossed by generation groups, March 2018
- Online shoppers view department store shopping experience in better light
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- Figure 22: Spain: attitudes to department stores, crossed by in-store shoppers and online shoppers, March 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
El Corte Inglés
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- What we think
- ECI/Hipercor merger
- Growing competition from specialists and pureplays
- Digital transformation
- Focus on younger customers
- Drive for sustainability
- Capitalising on tourism spend in 2018
- Company background
- Company performance
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- Figure 23: El Corte Inglés (Department stores): group financial performance, 2012/13-2017/18
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- Figure 24: El Corte Inglés (Department stores): outlet data, 2012/13-2017/18
- Retail offering
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