Table of Contents
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
- Figure 2: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
- Sector size and forecast
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: Italy: leading department store retailers’ shares of department store sales, 2017
- Online
- The consumer
- Where they shop
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- Figure 4: Italy: department stores shopped at in the last 12 months, March 2018
- Attitudes to department stores
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- Figure 5: Italy: attitudes to department stores, March 2018
- What we think
Issues and Insights
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- Broadening their appeal
- The facts
- The implications
- How important is online for the sector?
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending rises 2.7% in 2017
- Department stores lose share of category spend
- Department stores see weak growth of 0.5%
- Mixed goods retailers account for 3.4% of sales
Consumer Spending
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- Figure 6: Italy: consumer spending on key department store product categories, (incl. VAT), at current prices, 2012-17
- Department stores’ share of clothing & beauty markets
- Clothing
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- Figure 7: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
- Beauty
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- Figure 8: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
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Sector Size and Forecast
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- Department store sector size
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- Figure 9: Italy: department stores, estimated sector sales (excl VAT), 2013-17
- Mixed goods retailers sector
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- Figure 10: Italy: mixed goods retailers, sales (excl. VAT), 2013-17
- Figure 11: Italy: Mixed goods retailers, forecast sales (excl. VAT), 2018-22
Companies and Brands – What You Need to Know
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- La Rinascente sees strong sales
- Coin struggles
- La Rinascente grows market share
- Main players have not developed e-commerce
Leading Players
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- Figure 12: Italy: leading department store retailers, estimated net revenues, 2013-17
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- Figure 13: Italy: leading department store retailers, outlets, 2013-17
- Figure 14: Italy: leading department store retailers, annual sales per outlet, 2013-17
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Market Shares
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- Figure 15: Italy: leading department store retailers’ estimated shares of department store sales, 2013-17
- Figure 16: Italy: leading department store retailers’ estimated shares of mixed goods retailers’ sales, 2013-17
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Online
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- Online activity
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- Figure 17: Europe: personal ownership of digital devices, Q3 2017
- Shopping online
- Leading online players
The Consumer – What You Need to Know
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- Coin draws more younger customers
- Rinascente appeals most to men
- Department stores good for discovering new products
- 45-54s keen on extra services
- Young people less likely to value department store experience
Where they Shop
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- Figure 18: Italy: department stores shopped at in the last 12 months, March 2018
- Coin draws more younger customers
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- Figure 19: Italy: demographic breakdown of consumers that have shopped at a Rinascente or Coin department store in the last 12 months, by age, March 2018
- Rinascente appeals most to men
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- Figure 20: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by gender and age, March 2018
- Both Coin and Rinascente biased to affluent
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- Figure 21: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by annual income, March 2018
- Online shoppers
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- Figure 22: Italy: online shoppers at Coincasa in the last 12 months, by generation groups, March 2018
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Attitudes to Department Stores
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- Department stores good for discovering new products
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- Figure 23: Italy: attitudes to department stores, March 2018
- 45-54s keen on extra services
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- Figure 24: Italy: agreement with statement ‘additional in-store services make visiting a department store more worthwhile’, by age, March 2018
- Young people less likely to value department store experience
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- Figure 25: Italy: agreement with statement ‘department stores offer a better shopping experience than other retailers’, by gender and age, March 2018
- Attitudes by department stores used
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- Figure 26: Italy: agreement with attitudes to department stores, by shoppers at Coin and Rinascente, March 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Coin
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- What we think
- A new shopping experience
- Redesign of stores
- Focus on younger customers
- Need to focus online
- Company background
- Company performance
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- Figure 27: Coin: group estimated sales performance, 2013-17
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- Figure 28: Coin: Italy outlet data, 2013-17
- Retail offering
La Rinascente
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- What we think
- Adapting stores to their location
- Focus on the experience
- Lacking an online option
- Company background
- Company performance
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- Figure 29: Rinascente (Department Stores): group sales performance, 2013-17
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- Figure 30: Rinascente (Department Stores): outlet data, 2013-17
- Retail offering
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