Table of Contents
Executive Summary – Europe – The Market
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- Department store retailers’ sales and leading players
- GTV or not GTV
- Department store market size
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- Figure 2: Europe: estimated department store sector sales and leading players’ sales, 2013/14-2017/18
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- Figure 3: Europe: leading department stores, outlets, 2013/14-2017/18
- Figure 4: Europe: leading department stores, sales per outlet, 2013/14-2017/18
- Mixed goods retailers’ sales
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- Figure 5: Europe: mixed goods retailers, sales, excl. VAT, 2013-17
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- Figure 6: Europe: mixed goods retailers, forecast sales, excl. VAT, 2018-22
- Department stores in context
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- Figure 7: Big five European countries: estimated department store sector sales (ex VAT), 2013-17
- Market shares
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- Figure 8: Europe: leading department stores’ market shares, 2013-17
- Figure 9: Europe: leading department stores’ shares of all department store sales, 2017
- Online
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- Figure 10: Europe: leading countries’ online department store sales as share of all department store sales, 2017
- What we think
Executive Summary – Europe – The Consumer
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- The research
- Where they shop
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- Figure 11: Europe: proportion of internet users who have shopped from a department store, in-store or online, by country, February/March 2018
- Online vs in-store
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- Figure 12: Europe: department store shoppers, in-store and online, February/March 2018
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- Figure 13: Europe: proportion of internet users who have shopped from a department store, who have shopped online, February/March 2018
- Most used store
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- Figure 14: Europe: most used department store by country and proportion of shoppers, February/March 2018
- Attitudes to department stores
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- Figure 15: Europe: attitudes to department stores, February/March 2018
Executive Summary – Europe – Launch Activity and Innovation
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- Neiman Marcus engaging shoppers with interactive in-store experiences
- Harvey Nichols gives Hong Kong customers access to UK exclusive products
- Sears plans to open more smaller innovative store concepts
- El Corte Inglés launches Trueview for Shopping on Youtube
- Pop-up marketplaces
- Hudson's Bay launches its new retail concept for the first time outside of Canada
- Department store specifically for kids
- El Corte Inglés strengthens its commitment to sustainability
France
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Consumer spending
- Sector size and forecast
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- Figure 16: France: department stores, estimated sector sales (excl VAT), 2013-17
- Companies and brands
- Key metrics
- Market shares
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- Figure 17: France: leading department store retailers’ shares of mixed goods retailers’ sales, 2017
- Online
- The consumer
- Where they shop
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- Figure 18: France: department stores shopped at in the last 12 months, March 2018
- Attitudes to department stores
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- Figure 19: France: attitudes to department stores, March 2018
- What we think
- Issues and insights
- Solutions for provincial stores
- The facts
- The implications
- The implications of Galeries Lafayette’s acquisition of La Redoute
- The facts
- The implications
- The market – What you need to know
- Economy picking up after prolonged period of subdued growth
- Department store spending areas show low growth in recent years
- Department stores’ share of beauty and clothing less than in Germany and the UK
- 2016 a bad year for department stores, but growth returned in 2017
- Consumer spending
- Signs of growth in the French economy
- Weak spending growth in key department store categories
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- Figure 20: France: consumer spending on key department store product categories (incl. VAT), 2013-17
- Department stores’ share of clothing and beauty markets
- Clothing
- Beauty
- Sector size and forecast
- Total retail sales recovering, further growth forecast in 2017
- Department store sector size
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- Figure 21: France: department stores, estimated sector sales (excl VAT), 2013-17
- Mixed goods retailers sector
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- Figure 22: France: mixed goods retailers, sales (excl. VAT), 2013-17
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- Figure 23: France: mixed goods retailers, forecast sales (excl. VAT), 2018-22
- Companies and brands – What you need to know
- The big two locked in rivalry
- Sunday trading compensates for downturn in tourism
- Luxury food
- Combined market share is down
- Online increasingly important
- Leading players
- Intense rivalry between Galeries Lafayette and Printemps
- Heavy impact of downturn in tourism
- Lagging online
- Sunday trading a major boost – time is money
- Luxury food
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- Figure 24: France: leading department store retailers, sales, 2013-17
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- Figure 25: France: leading department store retailers, outlets, 2013-17
- Figure 26: France: leading department store retailers, sales per outlet, 2013-17
- Market shares
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- Figure 27: France: leading department store retailers’ shares of mixed goods retailers’ sales, 2013-17
- Online
- Online activity
- France between Germany/UK and Spain/Italy
- Broadband penetration lower
- Technology ownership is lower
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- Figure 28: France: ways in which the internet was accessed in the last three months, by age, Q3 2017
- Shopping online
- Luxury shopping online
- Leading online players
- The consumer – What you need to know
- Only a quarter shop at department stores
- Galeries Lafayette leads
- Core customers are younger and wealthier
- Online shopping
- Stores are inspirational and enjoyable places to visit
- But perceptions of price are high
- Where they shop
- Only a quarter shop at department stores
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- Figure 29: France: department stores shopped at in the last 12 months, March 2018
- But 40% of residents in the Paris region shop there
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- Figure 30: France: usage of department stores in the last 12 months by region, March 2018
- The younger and wealthier are the core customers
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- Figure 31: France: usage of department stores in the last 12 months, by age and affluence, March 2018
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- Figure 32: France: usage of department stores in the last 12 months, by age and gender, March 2018
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- Figure 33: France: usage of department stores in the last 12 months, by generation group, March 2018
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- Figure 34: France: department stores shopped at in the last 12 months, by age and income, March 2018
- Online shopping at department stores
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- Figure 35: France: online shopping at department stores in the last 12 months, by age and gender, March 2018
- Attitudes to department stores
- Stores are inspirational
- But perceptions of price are high
- In-store services appeal
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- Figure 36: France: attitudes to department stores, March 2018
- Parisian residents focus less on price and more on experience
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- Figure 37: France: attitudes to department stores, Ile-de-France vs total, March 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this report
- Executive summary
- The market
- Consumer spending
- Sector value and forecast
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- Figure 38: Germany: mixed goods retailers’ sales as % all retail sales, 2012-22
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- Figure 39: Germany: department stores’ broad product mix, 2017
- Companies and brands
- Leading players
- Market shares
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- Figure 40: Germany: leading department stores’ shares of all mixed goods retailers’ sales, 2017
- Online
- The consumer
- Where they shop
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- Figure 41: Germany: online and in-store shoppers at leading department stores, March 2018
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- Figure 42: Germany: online and in-store shoppers at all department stores, March 2018
- Attitudes to department stores
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- Figure 43: Germany: attitudes to department stores, March 2018
- What we think
- Issues and insights
- So many changes of ownership – can they mark a turning point for the sector?
- The facts
- The implications
- How can the department stores regain market share?
- The facts
- The implications
- The market – What you need to know
- Spending on fashion has been weak
- Clothing and beauty dominate sales
- Sales of €6.4 billion in 2017
- Long-term performance has been weak
- Consumer spending
- Fashion store vs full range
- Beauty – a core traffic generator
- Homewares
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- Figure 44: Germany: consumer spending on key department store product categories (including VAT), 2013-17
- Share of retail sales
- Department stores’ share of clothing and beauty markets
- Clothing
- Beauty
- Sector size and forecast
- Department store sector size
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- Figure 45: Germany: department stores, estimated sector sales (excl VAT), 2013-17
- Mixed goods retailers sector
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- Figure 46: Germany: mixed goods retailers, sales (excl. VAT), 2013-17
- Figure 47: Germany: mixed goods retailers, forecast sales (excl. VAT), 2018-22
- Companies and brands – What you need to know
- Changes in ownership
- Karstadt and Signa
- KaDeWe independent
- Kaufhof and Hudsons Bay
- Kaufhof and Karstadt dominate the sector
- Department stores underperforming online
- Leading players
- Active corporate history
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- Figure 48: Germany: leading department store retailers, sales, 2012/13-2017/18
- Figure 49: Germany: leading department store retailers, outlets, 2012/13-2017/18
- Figure 50: Germany: leading department store retailers, sales per outlet, 2012/13-2017/18
- Market shares
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- Figure 51: Germany: leading department store retailers’ shares of all mixed goods retailers’ sales, 2013-17
- Figure 52: Germany: leading department store retailers’ shares of all mixed goods retailers’ sales, 2017
- Online
- Online activity
- Internet access widespread
- Technology ownership
- Shopping online
- Leading online players
- The consumer – What you need to know
- A minority interest
- Kaufhof the most popular
- Online used in conjunction with stores
- Range and service
- Trust and prices
- Where they shop
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- Figure 53: Germany: online and in-store shoppers at leading department stores, March 2018
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- Figure 54: Germany: online and in-store shoppers at all department stores, March 2018
- Who buys where
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- Figure 55: Germany: department stores shopped at in the last 12 months, by age and income, March 2018
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- Figure 56: Germany: online and in-store department store shoppers, by age and income, March 2018
- Attitudes to department stores
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- Figure 57: Germany: attitudes to department stores, March 2018
- Attitudes by department stores used
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- Figure 58: Germany: attitudes to department stores by shoppers at Kaufhof and Karstadt, March 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
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- Figure 59: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
- Figure 60: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
- Sector size and forecast
- Companies and brands
- Key metrics
- Market shares
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- Figure 61: Italy: leading department store retailers’ shares of department store sales, 2017
- Online
- The consumer
- Where they shop
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- Figure 62: Italy: department stores shopped at in the last 12 months, March 2018
- Attitudes to department stores
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- Figure 63: Italy: attitudes to department stores, March 2018
- What we think
- Issues and insights
- Broadening their appeal
- The facts
- The implications
- How important is online for the sector?
- The facts
- The implications
- The market – What you need to know
- Consumer spending rises 2.7% in 2017
- Department stores lose share of category spend
- Department stores see weak growth of 0.5%
- Mixed goods retailers account for 3.4% of sales
- Consumer spending
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- Figure 64: Italy: consumer spending on key department store product categories, (incl. VAT), at current prices, 2012-17
- Department stores’ share of clothing & beauty markets
- Clothing
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- Figure 65: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
- Beauty
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- Figure 66: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
- Sector size and forecast
- Department store sector size
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- Figure 67: Italy: department stores, estimated sector sales (excl VAT), 2013-17
- Mixed goods retailers sector
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- Figure 68: Italy: mixed goods retailers, sales (excl. VAT), 2013-17
- Figure 69: Italy: Mixed goods retailers, forecast sales (excl. VAT), 2018-22
- Companies and brands – What you need to know
- La Rinascente sees strong sales
- Coin struggles
- La Rinascente grows market share
- Main players have not developed e-commerce
- Leading players
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- Figure 70: Italy: leading department store retailers, estimated net revenues, 2013-17
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- Figure 71: Italy: leading department store retailers, outlets, 2013-17
- Figure 72: Italy: leading department store retailers, annual sales per outlet, 2013-17
- Market shares
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- Figure 73: Italy: leading department store retailers’ estimated shares of department store sales, 2013-17
- Figure 74: Italy: leading department store retailers’ estimated shares of mixed goods retailers’ sales, 2013-17
- Online
- Online activity
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- Figure 75: Europe: personal ownership of digital devices, Q3 2017
- Shopping online
- Leading online players
- The consumer – What you need to know
- Coin draws more younger customers
- Rinascente appeals most to men
- Department stores good for discovering new products
- 45-54s keen on extra services
- Young people less likely to value department store experience
- Where they shop
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- Figure 76: Italy: department stores shopped at in the last 12 months, March 2018
- Coin draws more younger customers
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- Figure 77: Italy: demographic breakdown of consumers that have shopped at a Rinascente or Coin department store in the last 12 months, by age, March 2018
- Rinascente appeals most to men
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- Figure 78: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by gender and age, March 2018
- Both Coin and Rinascente biased to affluent
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- Figure 79: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by annual income, March 2018
- Online shoppers
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- Figure 80: Italy: online shoppers at Coincasa in the last 12 months, by generation groups, March 2018
- Attitudes to department stores
- Department stores good for discovering new products
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- Figure 81: Italy: attitudes to department stores, March 2018
- 45-54s keen on extra services
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- Figure 82: Italy: agreement with statement ‘additional in-store services make visiting a department store more worthwhile’, by age, March 2018
- Young people less likely to value department store experience
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- Figure 83: Italy: agreement with statement ‘department stores offer a better shopping experience than other retailers’, by gender and age, March 2018
- Attitudes by department stores used
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- Figure 84: Italy: agreement with attitudes to department stores, by shoppers at Coin and Rinascente, March 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this report
- Executive Summary
- The market
- Consumer spending
- Department stores’ share of clothing & beauty markets
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- Figure 85: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
- Figure 86: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
- Sector size and forecast
- Companies and brands
- Key metrics
- Market shares
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- Figure 87: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
- Online
- The consumer
- Where they shop
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- Figure 88: Spain: department stores shopped at in the last 12 months, in-store and online, March 2018
- Attitudes to department stores
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- Figure 89: Spain: attitudes to department stores, March 2018
- What we think
- Issues and insights
- El Corte Inglés looks to broaden its appeal
- The facts
- The implications
- El Corte Inglés focuses more on online
- The facts
- The implications
- The market – What you need to know
- Consumer spending
- Department stores’ share of clothing & beauty markets
- ECI is the only department store in Spain
- Consumer spending
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- Figure 90: Spain: spending on key department store product categories (incl. VAT), at current prices, 2012-17
- Department stores’ share of clothing & beauty markets
- Clothing
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- Figure 91: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
- Beauty
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- Figure 92: Spain: estimated distribution of consumer spending on beauty and personal care products, 2016
- Sector size and forecast
- Department store sector size
- Mixed goods retailers sector
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- Figure 93: Spain: mixed goods retailers, sales (excl. VAT), 2012-17
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- Figure 94: Spain: mixed goods retailers, forecast sales (excl. VAT), 2017-22
- Companies and brands – What you need to know
- A sector with only one retailer
- ECI loses share of market
- Online growing fast
- Leading players
- A sector with only one retailer
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- Figure 95: Spain: leading department store retailers, net revenues, 2012-17
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- Figure 96: Spain: leading department store retailers, outlets, 2012-17
- Figure 97: Spain: Leading department store retailers, sales per outlet, 2012-17
- Market shares
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- Figure 98: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
- Online
- Online activity
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- Figure 99: Spain: personal ownership of digital devices, Q3 2017
- Shopping online
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- Figure 100: Spain: online and in-store shoppers at department stores, March 2018
- Leading online players
- The consumer – What you need to know
- El Corte Inglés remains popular
- Low level of trust from Baby Boomers
- 82% drawn to new products
- Where they shop
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- Figure 101: Spain: department stores shopped at in the last 12 months, March 2018
- In-store shoppers biased towards 55+
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- Figure 102: Spain: demographic profile of El Corte Inglés in-store shoppers, March 2018
- ECI most popular amongst better-off Spaniards
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- Figure 103: Spain: demographic profile of El Corte Inglés online shoppers, March 2018
- Attitudes to department stores
- 82% drawn to new products
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- Figure 104: Spain: attitudes to department stores, March 2018
- El Corte Inglés scores low trust among Baby Boomers
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- Figure 105: Spain: agreement with statement ‘department stores are more trustworthy than other retailers’, crossed by generation groups, March 2018
- Online shoppers view department store shopping experience in better light
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- Figure 106: Spain: attitudes to department stores, crossed by in-store shoppers and online shoppers, March 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- The UK department store sector forecast grow 10% by 2022
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- Figure 107: Best and worst case forecast for department store sector, 2012-22
- Continued growth in consumer spending, despite decline in real incomes
- Companies and brands
- Premium department stores buoying growth in the sector
- Mid-market retailers losing market share
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- Figure 108: Leading department stores’ estimated market shares, 2017
- Innovation remains focused on stores
- Brand research reveals a lack of trust in premium department stores
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- Figure 109: Attitudes towards and usage of selected brands, January 2018
- The consumer
- Geographical reach influences where people shop
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- Figure 110: Department store usage in-store and online in the last 12 months, by channel, February 2018
- Fashion drives volumes within the department store sector
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- Figure 111: What consumers bought from department stores in the last 12 months, February 2018
- Online increasingly part of the shopping journey
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- Figure 112: Online shopping behaviour, February 2018
- Products and in-store displays are more important than leisure
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- Figure 113: Important factors when shopping in-store, February 2018
- Department stores need to rebuild trust in pricing
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- Figure 114: Attitudes towards department stores, February 2018
- What we think
- Issues & insights
- The pricing challenge continues as discounts erode price integrity
- The facts
- The implications
- The importance of creating a compelling multichannel experience
- The facts
- The implications
- Exclusive and own-label ranges increasingly essential to growth
- The facts
- The implications
- The market – What you need to know
- Growth remains flat in 2017
- Core department store categories continue to grow
- Pressure mounting on UK consumers
- Increased inbound tourism boosts sector
- Market size and forecast
- Department store sector up 1.5% in 2017
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- Figure 115: Estimated UK department store sector sales, 2012-17
- Market forecast to reach £17.8 billion by 2022
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- Figure 116: Best and worst case forecast for department store sector, 2012-22
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- Figure 117: Forecast for department store sector, at current and constant prices, 2012-22
- Methodology
- Consumer spending
- Continued growth in core department store categories
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- Figure 118: Consumer spending on key department store categories, 2013-17
- Market drivers
- An ageing UK population
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- Figure 119: Trends in the age structure of the UK population, 2016-26
- Figure 120: Breakdown of trends in the age structure of the UK population, 2016-26
- Growth in inflation puts consumers under pressure…
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- Figure 121: Real wage growth – Average weekly earnings vs inflation, January 2014-December 2017
- …but on the whole consumers remain confident about their finances
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- Figure 122: Consumer confidence: current financial situation vs sentiment for the coming year, January 2013-February 2018
- Fashion and the home continue to be popular discretionary categories
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- Figure 123: Trends in what extra money is spent on, February 2018
- Value of Sterling falls following Brexit vote
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- Figure 124: Selected international currency exchange rates, annual averages, 2003-17
- Figure 125: Sterling exchange rate versus selected currencies, annual averages, 2013-17
- Inbound tourism boosted by weak Sterling
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- Figure 126: Total overseas residents’ visits to the UK, 2009-18
- Uplift in inbound tourism spend boosts sector
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- Figure 127: Total spend by overseas residents in the UK, 2008-18
- Private renting increases
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- Figure 128: UK household tenure status, 2012-16
- Companies and brands – What you need to know
- High-end department stores outperform
- Debenhams and House of Fraser losing market share
- Online now accounts for a quarter of the sector
- Innovation continues to centre around in-store experience
- Greater trust placed with mid-market retailers
- Leading retailers
- Note on department store sales
- Mid-market department stores struggle
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- Figure 129: Leading department stores’ net revenues, 2013-17
- New stores emphasise the importance of experience
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- Figure 130: Leading department stores’ outlet numbers, 2013-17
- Like-for-like growth strongest at the higher end of the market
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- Figure 131: Leading department stores’ estimated sales per outlet, 2013-17
- Ongoing investment dents profits for leading players
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- Figure 132: Leading department stores’ operating profits, 2013-17
- Figure 133: Leading department stores’ operating margins, 2013-17
- Market shares
- John Lewis set to become the market leader
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- Figure 134: Leading department stores’ estimated market shares, 2017
- Figure 135: Leading department stores’ estimated market shares, 2012-17
- Online
- John Lewis also dominates online
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- Figure 136: Selected leading department stores’ estimated online revenues, 2013-17
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- Figure 137: Estimated online share of selected leading department stores’ total revenues, 2013-17
- Online increasing its share of the sector
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- Figure 138: Total estimated online department store revenues, 2013-17
- Digital developments
- Debenhams experiments with click, try and buy…
- …and also upgrades its mobile site
- Launch activity and innovation
- John Lewis invites customers for an in-store sleepover
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- Figure 139: The Residence at John Lewis, 2017
- Developments in experiential retailing
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- Figure 140: Debenhams’ Stevenage Store, 2017
- Figure 141: John Lewis Westfield London Store, 2018
- Music matters at Selfridges
- House of Fraser launches localised pop-up scheme
- Debenhams and Selfridges experiment with in-store gyms
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- Figure 142: The Boxing Gym at Selfridges, 2018
- Selfridges invests in bespoke beauty pioneers
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- Figure 143: Selfridges’ Bespoke Beauty Department, 2017
- John Lewis collaborates with PATTERNITY on exclusive collection
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- Figure 144: PATTERNITY + John Lewis Collaboration, 2018
- Debenhams revives its brand mix
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- Figure 145: Debenhams’ Scandi Brands, 2018
- Ongoing focus on menswear
- John Lewis’ Home Solutions
- House of Fraser opens new sustainable store
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- Figure 146: House of Fraser Rushden Lakes Store, 2017
- Advertising and marketing activity
- Advertising spend up 10% in 2017
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- Figure 147: Recorded above-the-line, online display and direct mail total advertising expenditure by selected leading UK department stores, 2013-17
- Figure 148: Recorded above-the-line, online display and direct mail total advertising expenditure by selected leading UK department stores, 2013-17
- Digital the most favoured media type
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- Figure 149: Recorded above-the-line, online display and direct mail total advertising expenditure by selected leading UK department stores, by media type, 2017
- Key campaigns
- The battle of the Christmas campaign
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- Figure 150: John Lewis’ Moz The Monster Christmas Campaign, 2017
- Figure 151: Debenhams’ You Shall Christmas Campaign, 2017
- M&S shifts its advertising strategy
- Greater focus on specific product categories
- Lingerie campaigns look to promote body positivity
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- Figure 152: Debenhams’ SS18 DD+ Lingerie Campaign, 2018
- Nielsen Ad Intel coverage
- Space allocation summary
- Space allocation overview
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- Figure 153: Department stores: summary of estimated in-store space allocation, February 2018
- Detailed space allocation estimates
- House of Fraser multimillion-pound refurbishment programme
- Debenhams focused on making its stores more of a destination for social shopping to increase frequency of visits
- Selfridges’ flagship Oxford Street store revamp almost complete
- Fenwick’s new 80,000 sq ft next-generation department store
- John Lewis’ experience-led Oxford store
- M&S repurposing its stores
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- Figure 154: Department stores: detailed space allocation estimates, February 2018
- Retail product mix
- Methodology
- Sales
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- Figure 155: Leading department stores’ estimated sales mix, 2016/17
- Sales density
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- Figure 156: Leading department stores, Estimated sales density by broad product category, 2016/17
- Brand research
- Brand map
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- Figure 157: Attitudes towards and usage of selected brands, January 2018
- Key brand metrics
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- Figure 158: Key metrics for selected brands, January 2018
- Brand attitudes: Debenhams offers value
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- Figure 159: Attitudes, by brand, January 2018
- Brand personality: Harrods seen as exclusive
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- Figure 160: Brand personality – Macro image, January 2018
- M&S viewed as reliable
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- Figure 161: Brand personality – Micro image, January 2018
- Brand analysis
- John Lewis has a broad appeal
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- Figure 162: User profile of John Lewis, January 2018
- Marks & Spencer shows bias towards older women
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- Figure 163: User profile of Marks & Spencer, January 2018
- Debenhams’ value proposition helps it to stand out
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- Figure 164: User profile of Debenhams, January 2018
- Harvey Nichols popular with affluent
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- Figure 165: User profile of Harvey Nichols, January 2018
- Fenwick attracts affluent Millennials
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- Figure 166: User profile of Fenwick, January 2018
- Harrods garners more positive perception among young
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- Figure 167: User profile of Harrods, January 2018
- The consumer – What you need to know
- M&S benefits from wide geographical coverage
- Most department store shoppers buy clothing
- A third now compare prices whilst in-store
- In-store product displays are important
- Discounting continues to erode price integrity
- Where they shop
- Almost half shop with M&S
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- Figure 168: Department store usage in-store and online in the last 12 months, February 2018
- Debenhams and John Lewis also popular online
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- Figure 169: Department store usage in-store and online in the last 12 months, by channel, February 2018
- Men more likely to shop with luxury department stores
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- Figure 170: Department store usage in-store and online in the last 12 months, by gender, February 2018
- House of Fraser attracts younger shoppers
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- Figure 171: Department store usage in-store and online in the last 12 months, by age and income, February 2018
- Almost half are loyal to one or two department stores
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- Figure 172: Repertoire analysis of department store usage in-store and online in the last 12 months, February 2018
- What they buy
- Clothing most purchased category
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- Figure 173: What consumers bought from department stores in the last 12 months, February 2018
- Women more likely to shop most categories
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- Figure 174: What consumers bought from department stores in the last 12 months, by gender, February 2018
- Stationery important to young department store shoppers
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- Figure 175: What consumers bought from department stores in the last 12 months, by age, February 2018
- House of Fraser and Debenhams popular for BPC
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- Figure 176: What consumers bought from department stores in the last 12 months, by where they shopped, February 2018
- Most shop for multiple different types of product
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- Figure 177: Repertoire analysis of what consumers bought from department stores in the last 12 months, February 2018
- Online shopping behaviour
- A third research online before shopping with a department store
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- Figure 178: Online shopping behaviour, February 2018
- Omni-channel experience important to 25-34s
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- Figure 179: Online shopping behaviour, by age, February 2018
- Important factors when shopping in-store
- Product displays should be a priority
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- Figure 180: Important factors when shopping in-store, February 2018
- Men more likely to want product demonstrations
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- Figure 181: Important factors when shopping in-store, by gender, February 2018
- Testing areas important to young shoppers
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- Figure 182: Important factors when shopping in-store, by age, February 2018
- BPC buyers most attracted by exclusive products
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- Figure 183: Important factors when shopping in-store, by what they bought, February 2018
- Attitudes towards department stores
- Consumers see department stores as a discovery tool
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- Figure 184: Attitudes towards department stores, February 2018
- Men have stronger opinions of department stores’ product mix
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- Figure 185: Attitudes towards department stores, by gender, February 2018
- Young shoppers are price-sensitive…
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- Figure 186: Attitudes towards department stores, by age, February 2018
- …but also show more loyalty to department stores
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- Figure 187: Attitudes towards department stores, by age, February 2018
- Target groups
-
- Figure 188: Attitudes towards department stores, target groups, February 2018
- Key characteristics
- Experience Seekers
- Apathetic Shoppers
- Price Sensitive
- Content Consumers
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Forecast methodology
Coin
-
- What we think
- A new shopping experience
- Redesign of stores
- Focus on younger customers
- Need to focus online
- Company background
- Company performance
-
- Figure 189: Coin: group estimated sales performance, 2013-17
-
- Figure 190: Coin: Italy outlet data, 2013-17
- Retail offering
Debenhams
-
- What we think
- Digital sales growth momentum fuelled by mobile site enhancements
- Making its stores more of a destination for social shopping
- Consolidating position as a preferred destination for beauty
- A more compelling fashion proposition
- Using digital to reach territories that would not support a store
- Company background
- Company performance
-
- Figure 191: Debenhams: group financial performance, 2012/13-2016/17
-
- Figure 192: Debenhams: outlet data, 2012/13-2016/17
- Retail offering
El Corte Inglés
-
- What we think
- ECI/Hipercor merger
- Growing competition from specialists and pureplays
- Digital transformation
- Focus on younger customers
- Drive for sustainability
- Capitalising on tourism spend in 2018
- Company background
- Company performance
-
- Figure 193: El Corte Inglés (Department stores): group financial performance, 2012/13-2017/18
-
- Figure 194: El Corte Inglés (Department stores): outlet data, 2012/13-2017/18
- Retail offering
Fenwick
-
- What we think
- Expected to launch a full online proposition in 2019
- Experiential stores to drive footfall
- Company background
- Company performance
-
- Figure 195: Fenwick Ltd: group financial performance, 2012/13-2016/17
-
- Figure 196: Fenwick Ltd: outlet data, 2012/13-2016/17
- Retail offering
Galeries Lafayette
-
- What we think
- A new strategy, a new structure
- Online/omnichannel
- New stores and new store formats
- Regional stores becoming franchises
- International expansion
- Company background
- Company performance
-
- Figure 197: Galeries Lafayette department stores: sales performance, 2013-17
- France
- International
-
- Figure 198: Galeries Lafayette (France): outlet data, 2013-17
- Retail offering
Harrods
-
- What we think
- £200 million revamp to increase appeal to shoppers from China and South East Asia
- Enhanced in-store experiences
- Boosting brand awareness in China
- Expanded payment options to accommodate global customers
- Company background
- Company performance
-
- Figure 199: Harrods Ltd: group financial performance, 2011/12-2016/17
- Figure 200: Harrods Ltd: outlet data, 2012/13-2016/17
- Retail offering
Harvey Nichols UK
-
- What we think
- Menswear becomes more intimate and intuitive in-store
- A more inspirational digital shopping experience boosts online conversion rate
- New cardless loyalty scheme
- Company background
- Company performance
-
- Figure 201: Harvey Nichols UK: group financial performance, 2012/13-2016/17
-
- Figure 202: Harvey Nichols UK: outlet data, 2012/13-2016/17
- Retail offering
HBC Europe
-
- What we think
- Uneasy mix
- Strategy for Europe
- What next?
- Company background
- Company performance
-
- Figure 203: HBC Europe: group financial performance, 2011/12-2017/18
- Figure 204: HBC Europe: outlet data, 2011/12-2017/18
- Retail offering
House of Fraser
-
- What we think
- Refinance package, rent reductions and credit cover pulled
- E-commerce sales down, despite website relaunch
- Flagging womenswear offering
- Pop-up concessions that match the local demographics
- Lifestyle-led in-store experiences to drive footfall
- Company background
- Company performance
-
- Figure 205: House of Fraser: group financial performance, 2012/13-2016/17
-
- Figure 206: House of Fraser: outlet data, 2012/13-2016/17
- Retail offering
John Lewis
-
- What we think
- More than just a shopping experience
- Personal shoppers for men
- Reducing the pain points in-store
- Record Black Friday sales
- New home maintenance service
- Extended fulfilment options
- Enhanced m-commerce proposition
- Company background
- Company performance
-
- Figure 207: John Lewis Plc (department store): group financial performance, 2013/14-2017/18
-
- Figure 208: John Lewis Plc (department store): outlet data, 2013/14-2017/18
- Retail offering
Karstadt Group
-
- What we think
- Store portfolio slimmed down
- Portfolio rationalised
- Cutting back on promotions
- Low prices
- Online
- What next?
- Company background
- KaDeWe
- Company performance
-
- Figure 209: Karstadt Group: group financial performance, 2011/12-2015/16
- Figure 210: Karstadt Group: outlet data, 2011/12-2016/17
- Retail offering
-
- Figure 211: Karstadt: product mix, 2015/16
La Rinascente
-
- What we think
- Adapting stores to their location
- Focus on the experience
- Lacking an online option
- Company background
- Company performance
-
- Figure 212: Rinascente (Department Stores): group sales performance, 2013-17
-
- Figure 213: Rinascente (Department Stores): outlet data, 2013-17
- Retail offering
Le Bon Marché
-
- What we think
- The new food hall
- Company background
- Company performance
-
- Figure 214: LVMH Selective Retail: financial performance, 2013-17
- Figure 215: Le Bon Marché: sales performance, 2013-17
-
- Figure 216: Le Bon Marché: outlet data, 2013-17
- Retail offering
Marks & Spencer
-
- What we think
- Closing ‘full-line’ stores and pushing online clothing sales with new personal shopping service
- Utilising data from Sparks to gain customer insight and boost customer engagement
- Boosting financial services offering to offset struggling clothing sales
- Capitalising on the success of its food offering
- New 495,000 sq ft Clothing & Home distribution centre
- Company background
- Company performance
-
- Figure 217: Marks & Spencer: Group financial performance, 2012/13-2016/17
-
- Figure 218: Marks & Spencer: outlet data, 2012/13-2016/17
- Retail offering
Printemps
-
- What we think
- Menswear department augurs well for growth
- Sunday trading
- Lagging behind online
- Printemps du Goût – the battle of fine foods
- Company background
- Company performance
-
- Figure 219: Printemps Department stores: group financial performance, 2013/14-2017/18
-
- Figure 220: Printemps Department stores: outlet data, 2013/14-2017/18
- Retail offering
Selfridges Retail
-
- What we think
- Compelling in-store experiences driving footfall
- Becoming a key Christmas shopping destination
- Embracing the mantra of ‘buying better’
- Company background
- Company performance
-
- Figure 221: Selfridges Retail Ltd: group financial performance, 2012/13-2016/17
-
- Figure 222: Selfridges Retail Ltd: outlet data, 2012/13-2016/17
- Retail offering
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