Table of Contents
Key Findings
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- Pubs remain a key part of Brits’ leisure time
Current Participation in Leisure Activities
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- Pub dining most common but drinking done more regularly
- A third of fathers visited cinema multiple times in the last month
- Clear generational differences in leisure activity participation
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- Figure 1: Participation in leisure activities, January 2018
Quarterly Changes in Leisure Activity Participation
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- Pubs benefit from consumers’ drinking over festive period
- Fewer dined out over Christmas holidays
- Cinema boosted by Christmas crowds
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- Figure 2: Participation in leisure activities, once a month or more, food and drink related, October 2017 vs January 2018
- Cultural attractions draw in fewer visitors
- Keeping fit took a backseat
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- Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, October 2017 vs January 2018
Annual Changes in Leisure Activity Participation
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- Greatest increase in drinking and dining…
- …but gyms see largest annual decline
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- Figure 4: Participation in leisure activities, once a month or more, January 2017 – January 2018
Spending on Leisure Activities
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- Spend on drinking and dining reflects venue type
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- Figure 5: Leisure activity spend, January 2018
- Men the biggest spenders
- Nearly half of men spent more than £20 on their last pub visit
- Fast food can also attract a premium amongst young men
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- Figure 6: Leisure activity spend, by gender, January 2018
- Restaurants see largest growth
- Consumers cutting back on pub drinks
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- Figure 7: Leisure activity spend, January 2017 vs January 2018
- Saving and investing mentality on the rise
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- Figure 8: Trends in saving and home investment behaviour in the last/planned for the next three months, December 2016 – December 2017
- Fluctuations and slight decline in spending spare cash on leisure
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- Figure 9: Trends in what extra money is spent on, June 2017 – December 2017
- Current consumer confidence dips…
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- Figure 10: Financial situation compared to a year ago, December 2016 – December 2017
- …but outlook is positive
Pub Activities
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- Long-term view shows greatest growth in celebratory pub meals
- Online interaction doubled in last two years
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- Figure 11: Pub/bar activity, January 2016 – January 2018
- Pubs deemed child-friendly
What it means
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- Leisure venues may begin to struggle if a ‘save it’ mentality ensues
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