Table of Contents
Overview
-
- What you need to know
- Definition
Executive Summary
-
- The issues
- Cost is a leading barrier for eating healthy food
-
- Figure 1: Health barriers, November 2017
- iGens have a blurred view of health
-
- Figure 2: Health barriers, by iGens and Millennials, November 2017
- The opportunities
- Restaurants need to focus on flavor and innovation when it comes to healthy offerings
-
- Figure 3: Motivators for eating healthy, November 2017
- Functional benefits gain attention from younger consumers
-
- Figure 4: Interest in functional benefits, by iGens and Millennials, November 2017
- Hispanics and Black consumers trust restaurants when it comes to health
-
- Figure 5: Healthy dining attitudes, by Hispanic origin and Black consumers, November 2017
- What it means
The Market – What You Need to Know
-
- Retailers and meal kits aim to make cooking at home a breeze
- Social media adds aspirational elements to healthy eating
- Kids’ meals slowly start to evolve
Market Perspective
-
- The simplification of cooking healthy food at home
- Meal kits cater to specific diet trends
- Retail strives to make eating healthy as convenient as takeout
-
- Figure 6: Purchase intent for select Trader Joe’s products, January 2018
Market Factors
-
- Health is in the eye of the beholder
- A “filtered” view toward health: the social media impact
- Kids’ menus slowly adapt to new health trends
Key Trends – What You Need to Know
-
- Health is not one size fits all for different restaurant segments
- Cost can hold consumers back
- Workout, then brunch…
What’s Working by Segment
-
- QSRs approach health indirectly
- Fast casuals lead in trends
- FSRs need to focus on the dining out occasion
- Specialty beverage operators: coffee/tea shops and smoothie/juice bars
What’s Struggling?
-
- Affordability can make health feel out of reach for many
-
- Figure 7: Cost as a barrier to healthy eating, by HH income, November 2017
What’s Next?
-
- Integrated health
The Consumer – What You Need to Know
-
- Heart health has broad consumer reach
- A majority of consumers are not overwhelmed by health trends
- Personal motivation is important for both men and women
Restaurant Visitation and the Healthy Perspective
-
- QSRs drive mainstream visitation, primarily due to availability and affordability
-
- Figure 8: Restaurant visitation, November 2017
- Smoothie/juice shops drive functional trends
-
- Figure 9: Restaurant visitation, by health benefit interest, November 2017
- Urban environments have increased exposure to both indulgence and health
-
- Figure 10: Restaurant visitation, by location, November 2017
Generational Views toward Health
-
- A deeper look into iGens and Millennials
-
- Figure 11: Restaurant visitation, by iGens and Millennials, November 2017
-
- Figure 12: Health barriers, by iGens and Millennials, November 2017
-
- Figure 13: Interest in functional benefits, by iGens and Millennials, November 2017
-
- Figure 14: Motivators for eating healthy, by iGens and Millennials, November 2017
- A deeper look at consumers 42+ (Generation X, Baby Boomers, World War II/Swing Generation)
-
- Figure 15: Restaurant visitation, by Gen X, Baby Boomers, and World War II/Swing Generation, November 2017
-
- Figure 16: Healthy statement agreement, “I pay attention to sodium levels when dining out,” by generation X, Baby Boomers, and World War II/Swing Generation, November 2017
- Finding common ground across generations
-
- Figure 17: Interest in functional benefits, heart health, by generations, November 2017
-
- Figure 18: Healthy statement agreement, “restaurants should be more transparent about their ingredients and preparation methods,” by generations, November 2017
-
- Figure 19: Motivator for eating healthy, “Healthy items beyond salads,” by generations, November 2017
Healthy Dining Attitudes
-
- Transparency and quality are key expectations among consumers
-
- Figure 20: Healthy dining attitude, November 2017
- Hispanics and Black consumers feel the pressure of health trends
-
- Figure 21: Healthy dining attitude, by Hispanic origin and Black consumers, November 2017
Interest in Functional Benefits
-
- Specialized health benefits gain traction
-
- Figure 22: Interest in functional benefits, November 2017
- Women seek broader sources for healthy fats compared to men
-
- Figure 23: Interest in functional benefits, by gender, November 2017
- Hispanics prefer to have benefits clearly highlighted
-
- Figure 24: Interest in functional benefits, by Hispanic origin, November 2017
Motivators for Eating Healthy
-
- A basic salad just won’t cut it anymore
-
- Figure 25: Motivators for eating healthy, November 2017
- Diners are open to trying veggies in new ways, but not necessarily to replace a burger
-
- Figure 26: Motivators for eating healthy by restaurant segment, November 2017
- Personal motivation is not one in the same for men and women
-
- Figure 27: Motivators for eating healthy, by gender, November 2017
- Urban consumers put the pressure on restaurants to gain their interest
-
- Figure 28: Motivators for eating healthy, by location, November 2017
Health Barriers
-
- Cost and availability are key barriers to health
-
- Figure 29: Health barriers, November 2017
- Cost is an increased concern for families
-
- Figure 30: Health barriers, by parental status, November 2017
- Indulgent offerings are more convenient, despite more health variety
-
- Figure 31: Health barriers, by location, November 2017
Price Analysis: Grain Bowls
-
- Methodology
- Customization is key for grain bowls when it comes to pricing
-
- Figure 32: Price sensitivity – Price summary table, December 2017
-
- Figure 33: Price sensitivity, medium grain bowl – Optimal price, December 2017
- Figure 34: Price sensitivity, medium grain bowl – Threshold prices, December 2017
-
- Figure 35: Price sensitivity, medium grain bowl with organic grass-fed steak – Optimal price, December 2017
- Figure 36: Price sensitivity, medium grain bowl with organic grass-fed steak – Threshold prices, December 2017
Appendix – Data Sources and Abbreviations
-
- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – Price Sensitivity Analysis
-
-
- Figure 37: Price sensitivity, medium grain bowl – Price sensitivity aggregate table, December 2017
- Figure 38: Price sensitivity, Medium grain bowl with organic grass-fed beef – Price sensitivity aggregate table, December 2017
-
Back to top