Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
- Sector size and forecast
- Inflation
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- Figure 1: Italy: consumer price inflation on electrical items, annual % change, August 2016-January 2018
- Channels of distribution
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- Figure 2: Italy: estimated distribution of spending on electrical/electronic goods, 2017
- Companies and brands
- Leading players
- Market shares
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- Figure 3: Italy: leading specialist electrical retailers’ shares of spending on electrical items, 2017
- Online
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- Figure 4: Italy: online buyers of electrical items in last 12 months, 2012-17
- The consumer
- What they buy
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- Figure 5: Italy: types of electrical products purchased in the last 12 months, December 2017
- How they shop – Online and in-store
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- Figure 6: Italy: channels used to buy electrical goods, December 2017
- Where they shop
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- Figure 7: Italy: where they shop for electricals, whether in-store or online, December 2017
- Attitudes to buying electrical/electronic products
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- Figure 8: Italy: attitudes to buying electrical goods, December 2017
- What we think
Issues and Insights
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- Just how great is the potential for electrical retailing in Italy?
- The facts
- The implications
- Is the potential of online likely to be realised soon?
- The facts
- The implications
The Market – What You Need to Know
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- Economic growth weak
- Sector size and forecast
- Deflation the norm in electricals
- Multiples dominant
Consumer Spending
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- Consumer sector struggling
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- Figure 9: Italy: consumer spending on electrical items (incl. VAT), 2013-17
Product Market Breakdown
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- Figure 10: Italy: main electricals markets, volume sales, 2013-17
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Sector Size and Forecast
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- Figure 11: Italy: household goods specialists, sales, excl VAT, 2013-17
- Figure 12: Italy: household goods specialists, forecast sales, excl VAT, 2018-22
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Inflation
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- Figure 13: Italy: consumer prices, annual % change, 2013-17
- Figure 14: Italy: consumer price inflation on electrical items, annual % change, August 2016-Janiuary 2018
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Channels of Distribution
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- Figure 15: Italy: estimated distribution of spending on electrical/electronic goods, 2017
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Companies and Brands – What You Need to Know
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- Multiples vs voluntary groups
- Other majors weak
- Market shares weak
- Online weak
Leading players
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- Expert with Unieuro the market leader
- Meda World, the leading multiple
- Euronics, Trony and Comet
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- Figure 16: Italy: leading specialist electricals retailers, sales, 2013/14-2017/18
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- Figure 17: Italy: leading specialist electricals retailers, outlets, 2013/14-2017/18
- Figure 18: Italy: leading specialist electricals retailers, sales per outlet, 2013/14-2017/18
Market Shares
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- Figure 19: Italy: leading specialist electrical retailers’ shares of spending on electricals items, 2015/16-2017/18
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Online
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- Online activity
- Shopping online
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- Figure 20: Italy: online buyers of electrical items in last 12 months, 2012-17
- Online sales
- Leading online retailers
The Consumer – What You Need to Know
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- Mobile phones, the most bought product by internet users
- In-store still the channel of choice
- Amazon, the most used store
- Customers do not trust electricals retailer’s pricing
What They Buy
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- The research
- Who bought what?
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- Figure 21: Italy: types of electrical products purchased in the last 12 months, December 2017
How They Shop – Online and In-store
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- Laptop still the online device of choice
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- Figure 22: Italy: channels used to buy electrical goods, December 2017
- Channels used by retailers bought from
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- Figure 23: Italy: channel used by retailer bought from, December 2017
Where They Shop
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- Amazon dominates
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- Figure 24: Italy: where they shop for electricals, whether in-store or online, December 2017
- Who shops where
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- Figure 25: Italy: profile of electricals shoppers by stores used, December 2017
Attitudes to Buying electrical/electronic products
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- Conservative consumers
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- Figure 26: Italy: attitudes to buying electrical/electronic goods, December 2017
- Attitudes by retailers used
- Early adopters go to Apple
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- Figure 27: Italy: importance of new technology by where electrical goods bought, by retailer, December 2017
- Apple trusted least on pricing?
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- Figure 28: Italy: trust in retailer’s prices by where electrical goods bought, December 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon.com Inc
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- What we think
- Where next?
- Geographical expansion
- Prime
- Marketplace
- AWS
- Profitability
- Where next?
- Company background
- Company performance
- Published sales and total sales volumes
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- Figure 29: Amazon: sales breakdown, by source of income, 2015-17
- Figure 30: Amazon: sales breakdown, by source of income, 2017
- Gross transaction revenue (GTV)
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- Figure 31: Amazon: estimated group gross transaction revenue, 2015-17
- GTV by country
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- Figure 32: Amazon.com Inc: group financial performance, 2013-17
- Sales of electricals
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- Figure 33: Amazon Europe: estimated sales of electrical goods, 2015-17
- Retail offering
Apple Retail UK
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- What we think
- The human face of Apple Inc.
- Stores becoming larger and more informal…
- …as well as more experiential
- Where next?
- Company background
- Company performance
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- Figure 34: Apple Retail UK: group financial performance, 2012/13-2016/17
- Figure 35: Apple Retail UK: outlet data, 2012/13-2016/17
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- Figure 36: Apple Retail: European stores, 2014-18
- Retail offering
Ceconomy (MediaMarkt/Saturn)
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- What we think
- Fnac Darty deal strengthens Ceconomy’s position
- Expanded online range and flexible delivery options
- Focusing on services and solutions rather than just products
- Less queuing thanks to digital payment solution
- New store concepts to draw customers in
- Enhanced loyalty cards winning new members
- Company background
- Company performance
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- Figure 37: Ceconomy: group financial performance, 2012/13-2016/17
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- Figure 38: Ceconomy: outlet data, 2012/13-2016/17
- Retail offering
E-Square
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- Company background
- Key figures
- Members
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- Figure 39: E-Square: membership, 2017
Euronics International
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- What we think
- New store concepts dedicated to helping consumers make the right mobile choice
- Ditching the tech jargon
- Focusing on VR and smart home solutions
- A more dynamic in-store shopping experience
- Selling fitted kitchens, a potential new revenue earner for UK stores
- Company background
- Company performance
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- Figure 40: Euronics International: estimated group financial performance, 2012-16
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- Figure 41: Euronics International: estimated outlet data, 2012-16
- Retail offering
Expert Europe
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- What we think
- Lack of transactional website is hurting Expert in some countries
- ‘We are the experts’ positioning hard to maintain
- Company background
- Company performance
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- Figure 42: Expert Europe: group sales performance, 2013-17
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- Figure 43: Expert Europe: outlet data, 2013-17
- Retail offering
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