Table of Contents
Introduction and Abbreviations
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- Definition
- Department of Health guidelines
- Drink-driving
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- The influence of demographic trends and economic well-being
- Affordability and trading up to better quality products
- Positive attitudes towards drinking alcohol ensure continued future growth
- Moderation and perceived health benefits are accepted by adults
- There is no widespread move to reduce consumption
- In-home drinking linked with home-based socialising…
- …but younger adults are focused on out-of-home drinking
- Buying patterns continuing to evolve to reflect in-home socialising
- Growth in drinking in the home set to continue
Market Background
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- Demographic trends
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- Figure 1: Trends and projections in UK population, by age group, 1998-2007
- Employment patterns
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- Figure 2: Workforce in employment in the UK, by gender and employment status, 1998-2007
- Economic well-being
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- Figure 3: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2007
- Excise duty
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- Figure 4: Trends in excise duty on popular alcoholic beverages, by type, 1999-2003
- Cross-border shopping and the black market
- Health issues
- Social issues
- Drink-driving
- What is sensible or safe?
- Licensing regulations
- Advertising sensible drinking
- Price promotions
The UK Alcohol Market
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- Figure 5: Sales of all alcoholic beverages in the UK on- and off-trade, 1998-2003
- Figure 6: Indexed sales of all alcoholic beverages in the UK on- and off-trade, 1998-2003
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- Figure 7: UK retail value sales of all alcoholic beverages, on- and off-trade, by major product category, 1998-2003
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- Figure 8: UK retail volume sales of all alcoholic beverages, on- and of-trade, by major product category, 1998-2003
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- Figure 9: Estimated percentage split of on-versus off-trade value and volume sales of alcoholic drinks, by category, 2003
- Figure 10: Estimated percentage split of on-trade volume sales of alcoholic drinks, by category, 2003
- Figure 11: Estimated percentage split of off-trade volume sales of alcoholic drinks, by category, 2003
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Drinking Consumption Trends
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- Who drinks alcohol?
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- Figure 12: Alcohol consumption, by gender, age and socio-economic status, 2003
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- Figure 13: Alcohol consumption, by lifestage, presence of children and Mintel's Special Groups, 2003
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- Figure 14: Alcohol consumption, by marital status, working status and household size, 2003
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- Figure 15: Alcohol consumption, by region, 2003
- How often is alcohol drunk?
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- Figure 16: GB adults frequency of drinking alcoholic beverages in- and out-of-home, 2003
- Youth consumption
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- Figure 17: Occasions when 18-19-year-olds have drunk alcoholic beverages in- and out-of-home in the last month, 2003
The Consumer
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- Attitudes towards drinking alcohol
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- Figure 18: Attitudes towards drinking alcohol, 2002 and 2004
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- Figure 19: Attitudes towards drinking alcohol, January 2004
- On-trade appeals less to women
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- Figure 20: Consumer attitudes towards alcohol, by gender, January 2004
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- Figure 21: Consumer attitudes towards alcohol, by gender, January 2004
- Older adults see the benefit of alcohol
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- Figure 22: Consumer attitudes towards alcohol, by age, gender and socio-economic status, January 2004
- Drink-driving sees variable response
- ABs least likely to go to the pub
- Affluent and older consumers perceive alcohol as good for health
- Family groups least likely to drink and drive
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- Figure 23: Consumer attitudes towards alcohol, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- On-trade appeals to the younger drinker
- Families enjoy drinking at Christmas
- Work is a positive factor
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- Figure 24: Consumer attitudes towards alcohol, by marital status, working status, household size and tenure, January 2004
- Retirees see the benefit of alcohol to health
- Lenient attitudes towards drink-driving in the North East?
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- Figure 25: Consumer attitudes towards alcohol, by region and ACORN categories, January 2004
- Popular tabloid readers and heavy users of TV are likely pub goers
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- Figure 26: Consumer attitudes towards alcohol, by media usage, commercial TV viewing and supermarket usage, January 2004
- Growth in more affluent consumers will benefit trading up
- Men show higher reliance on alcohol to relieve stress
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- Figure 27: Other consumer attitudes towards alcohol, by gender, age and socio-economic status, January 2004
- ABC1 families look to trade up
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- Figure 28: Other consumer attitudes towards alcohol, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Those in work regard alcohol as a stress reliever
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- Figure 29: Other consumer attitudes towards alcohol, by marital status, working status, household size and tenure, January 2004
- Those in Thriving and Settling neighbourhoods show willingness to trade up…
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- Figure 30: Other consumer attitudes towards alcohol, by region and ACORN categories, January 2004
- …as do shoppers at Marks & Spencer and Sainsbury’s…
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- Figure 31: Other consumer attitudes towards alcohol, by media usage, commercial TV viewing and supermarket usage, January 2004
- …as well as broadsheet readers
The Consumer – Habits and Preferences in In-home Drinking
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- Critical consumer findings
- Socialising in the home with friends and family
- Opportunities for high-volume promotions
- On-trade increasingly reliant on younger drinkers
- Happy hours will continue to feature
- Women remain a relatively untapped potential
- Attitudes towards drinking at home
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- Figure 32: Consumer habits and preferences in drinking alcohol at home, 2002 and 2004
- Popularity of drinking with meals
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- Figure 33: Consumer habits and preferences in drinking alcohol at home, January 2004
- Marked difference in approach towards alcohol by gender
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- Figure 34: Consumer habits and preferences in drinking alcohol at home, by gender, January 2004
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- Figure 35: Consumer habits and preferences in drinking alcohol at home, by gender, January 2004
- In-home drinking popular among family age groups
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- Figure 36: Most popular habits and preferences in drinking alcohol at home, by gender, age and socio-economic status, January 2004
- Affluent consumers socialise with alcohol
- ABC1 families represent an opportunity for multi-buy
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- Figure 37: Most popular habits and preferences in drinking alcohol at home, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Social activities among workers benefit alcohol intake
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- Figure 38: Most popular habits and preferences in drinking alcohol at home, by marital status, working status, household size and tenure, January 2004
- Consumers in Scotland are home entertainers
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- Figure 39: Most popular habits and preferences in drinking alcohol at home, by region and ACORN categories, January 2004
- Strong relationship between social drinking and affluence
- Marks & Spencer shoppers are social drinkers…
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- Figure 40: Most popular habits and preferences in drinking alcohol at home, by media usage, commercial TV viewing and supermarket usage, January 2004
- …as well as in-home drinkers
- Affluent retirees important to off-trade
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- Figure 41: Other habits and preferences in drinking alcohol at home, by gender, age and socio-economic status, January 2004
- Affluent young consumers prefer to drink out of home
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- Figure 42: Other habits and preferences in drinking alcohol at home, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Marital status determines location
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- Figure 43: Other habits and preferences in drinking alcohol at home, by marital status, working status, household size and tenure, January 2004
- Gulf in supply and demand?
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- Figure 44: Other habits and preferences in drinking alcohol at home, by region and ACORN categories, January 2004
- Affluent consumers keep a supply in the home
- Popular tabloid readers prefer pubs
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- Figure 45: Other habits and preferences in drinking alcohol at home, by media usage, commercial TV viewing and supermarket usage, January 2004
- Young and less-affluent adults important to the on-trade
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- Figure 46: Further habits and preferences in drinking alcohol at home, by gender, age and socio-economic status, January 2004
- Retirees most likely to abstain
- Pre-/no family important to on-trade
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- Figure 47: Further habits and preferences in drinking alcohol at home, by lifestage, presence of children and Mintel’s Special Groups, January 2004
- Workers and unmarried consumers drink out
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- Figure 48: Further habits and preferences in drinking alcohol at home, by marital status, working status, household size and tenure, January 2004
- Aspiring respondents choose to drink out of home
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- Figure 49: Further habits and preferences in drinking alcohol at home, by region and ACORN categories, January 2004
- Shoppers at Morrisons and the Co-op are pub goers
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- Figure 50: Further habits and preferences in drinking alcohol at home, by media usage, commercial TV viewing and supermarket usage, January 2004
- Effect of attitudes on patterns of in-home drinking
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- Figure 51: Patterns of in home drinking, by most popular attitudes towards in-home drinking, January 2004
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- Figure 52: Patterns of in home drinking, by other attitudes towards in-home drinking, January 2004
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- Figure 53: Patterns of in home drinking, by further attitudes towards in-home drinking, January 2004
- Identifying targets for in-home drinking
- Calibers (40% of sample)
- Homies (30% of sample)
- Any-time stockists (14% of sample)
- Occasioners (15% of sample)
- More affluent and families are homies
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- Figure 54: Drinking typologies, by gender, age and socio-economic group, January 2004
- Occasioners prevalent among the less affluent
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- Figure 55: Drinking typologies, by lifestage and Mintel's Special Groups, January 2004
- Influence of work on any-time stockists
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- Figure 56: Drinking typologies, by marital and work status and household tenure and size, January 2004
- Occasioners among the less affluent
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- Figure 57: Drinking typologies, by region and ACORN categories, January 2004
- Popular tabloid readers are calibers
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- Figure 58: Drinking typologies, by media usage, source of grocery shopping and commercial TV viewing, January 2004
- Attitudes towards drinking alcohol by consumer typology
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- Figure 59: Attitudes towards alcohol, by drinking typology, January 2004
- Attitudes towards drinking at home by typology
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- Figure 60: Attitudes towards drinking at home, by drinking typology, January 2004
- Typology and overall attitude towards alcohol
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- Figure 61: Attitudinal net groups, by drinking typology, January 2004
The Future
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- Positive attitudes towards drinking alcohol to ensure continued growth
- Economic well-being will continue to contribute to market growth
- Moderation is broadly accepted by adults
- There is no widespread move to reduce consumption
- Health issues – upside
- Health, crime and social issues rising up the political agenda
- In-home drinking linked with home-centred socialising…
- …but younger adults are focused on out-of-home drinking
- Buying patterns will continue to evolve to reflect in-home socialising
- Social activities of older consumers to benefit off-trade
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