Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER REPORTS OF RELEVANCE
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- COFFEEHOUSES BREED COFFEEHOUSES
- STILL A GROWING MARKET
- GROWTH IN CHAINS AND INDEPENDENTS
- KING STARBUCKS
- PROFILE OF COFFEEHOUSE VISITORS
- ATTITUDES TOWARD COFFEEHOUSES
- THE FUTURE OF THE COFFEE SHOP MARKET
- FORECAST
Market Drivers
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- COFFEE CONSUMPTION AT HOME VERSUS AT COFFEEHOUSES
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- Figure 1: U.S. retail sales of coffee through FDM* and through coffeehouses, 1998-2003
- Coffeehouse Culture—Quality of Coffee
- Coffeehouse Culture—Variety of Beverages
- COMPETITION FROM OTHER RETAILERS
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- Figure 2: Places to get coffee, November 2003
- READY-TO-DRINK COFFEE BEVERAGE CONSUMPTION
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- Figure 3: Sales of RTD coffee beverages through FDM*, 1998-2003
- SKIPPING BREAKFAST
- DEMOGRAPHIC FACTORS IMPACTING THE MARKET
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- Figure 4: Incidence of visiting coffee shops in the last 7 days by key demographics, November 2003
- Age
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- Figure 5: U.S. population, by age, 1998 and 2003
- Ethnicity/Race
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- Figure 6: Number of U.S. households, by race/ethnicity, 1998 and 2003
- Educational Attainment
- Geographic Shifts
Market Size & Trends
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- Figure 7: Total U.S. retail sales at coffeehouses, at current and constant prices, 1998-2003
- Graph 1: Total U.S. retail sales at coffeehouses, at current and constant prices, 1998-2003
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- Figure 8: Number of U.S. coffeehouses, 1998-2003
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Market Segmentation
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- Figure 9: Number of coffeehouses, segmented by chains and independents, 2001 and 2003
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Retail Distribution
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- COMPANIES AND BRANDS
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- Figure 10: U.S. and Canadian coffeehouses, # of locations and sales, by company, 2001 & 2003
- Figure 11: Estimated number of locations and total revenues* by company, 2003
- Starbucks
- Caribou Coffee
- Diedrich Coffee, Inc.
- Coffee Beanery
- Seattle Coffee Company
- Coffee Bean & Tea Leaf (International Coffee and Tea)
- Tully’s Coffee Corp.
- Peet’s Coffee & Tea
- Barnie’s Coffee & Tea
- CC’s Coffee House (Community Coffee Company)
- INDEPENDENTS
Advertising & Promotion
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- INTRODUCTION
- STARBUCKS
- OTHER
The Consumer
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- INTRODUCTION
- PLACES COFFEE IS CONSUMED
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- Figure 12: Where respondents get coffee, 2001 versus 2003
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- Figure 13: Where respondents get coffee, by key demographics, November 2003
- ATTITUDES TOWARD COFFEEHOUSES
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- Figure 14: Attitudes toward coffeehouses, November 2003
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- Figure 15: Attitudes toward coffeehouses, by gender, November 2003
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- Figure 16: Attitudes toward coffeehouses, by age, November 2003
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- Figure 17: Attitudes toward coffeehouses, by household income, November 2003
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- Figure 18: Attitudes toward coffeehouses, by region, November 2003
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- Figure 19: Attitudes toward coffeehouses, by urban status, November 2003
- FREQUENCY OF VISITING COFFEEHOUSES
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- Figure 20: Frequency of visits to coffeehouses, by key demographic variables, November 2003
- AVERAGE WEEKLY SPEND AT COFFEEHOUSES
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- Figure 21: Average weekly spend at coffeehouses, by key demographics, November 2003
- WHERE COFFEEHOUSE BEVERAGES ARE CONSUMED
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- Figure 22: Where coffeehouse beverages are consumed, by key demographics, November 2003
- INDEPENDENTS VS. CHAINS
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- Figure 23: Incidence of visiting independent versus chain coffeehouses, by key demographics, November 2003
- FREQUENCY OF PURCHASING FOOD AT COFFEEHOUSES
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- Figure 24: Frequency of purchasing food with coffee at coffeehouses, by key demographics, November 2003
- CHOOSING BETWEEN COFFEEHOUSES
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- Figure 25: Reasons for visiting one coffeehouse over another, November 2003
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- Figure 26: Reasons for visiting one coffeehouse over another, by gender, November 2003
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- Figure 27: Reasons for visiting one coffeehouse over another, by age, November 2003
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- Figure 28: Reasons for visiting one coffeehouse over another, by household income, November 2003
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- Figure 29: Reasons for visiting one coffeehouse over another, by marital status, November 2003
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- Figure 30: Reasons for visiting one coffeehouse over another, by urban status, November 2003
- CONCLUSIONS
Future & Forecast
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- FUTURE TRENDS
- Continued Expansion of Retail Sites
- Decreased Consumption of Coffee at Home
- Demographic Variables
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- Figure 31: U.S. population projections, by age, 2003-2008
- Hispanic Growth
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- Figure 32: Projected number of U.S. households, by race/ethnicity, 2003-2008
- Coffeehouse Nation?
- Evolution Into Fast-Casual Restaurants?
- FORECAST
- Forecast—continued strong but diminished growth
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- Figure 33: Forecast of total U.S. retail sales at coffeehouses, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
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