Table of Contents
Overview
-
- What you need to know
- Areas covered in this report
Executive Summary
-
- The market
- Consumer spending
-
- Figure 1: Italy: annual percentage change in total consumer spending and consumer spending on personal care, 2012-17
- Inflation
-
- Figure 2: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
- Sector size and forecast
-
- Figure 3: Italy: annual percentage change in retail sales, by sector, 2012-17
- Channels of distribution
-
- Figure 4: Italy: estimated channels of distribution for beauty and personal care products, 2017
- Leading players
- Key metrics
- Market shares
-
- Figure 5: Italy: leading BPC specialists’ estimated shares of all consumer spending on personal care goods, 2017
- Online
- The consumer
- Beauty and personal care products purchased
-
- Figure 6: Italy: beauty and personal care products purchased in the last 12 months, November 2017
- Online and in-store shopping
-
- Figure 7: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
- Where they shop
-
- Figure 8: Italy: where beauty and personal care products were purchased, November 2017
- Attitudes to buying beauty and personal care
-
- Figure 9: Italy: attitudes to buying beauty and personal care products, November 2017
- What we think
Issues and Insights
-
- An increasingly competitive BPC market
- The facts
- The implications
- Giving customers the right shopping experience
- The facts
- The implications
The Market – What You Need to Know
-
- Consumer spending on personal care continues to rise
- Beauty products drive growth in the BPC market
- Retail sales through specialists see robust growth
- Low inflation in the personal care sector sustained
- Grocers capture 25% of spending on personal care items
Consumer Spending
-
- Ongoing weakness in Italy’s economy
- Personal care maintains share of all spending
-
- Figure 10: Italy: consumer spending on beauty and personal care (incl. VAT), 2012-17
Product Market Breakdown
-
- Beauty categories outperforming personal care
-
- Figure 11: Italy: main beauty and personal care markets, spending (incl. VAT) 2012-17
-
- Figure 12: Italy: main beauty and personal care markets, forecast spending (incl. VAT) 2018-21
Sector Size and Forecast
-
- Retail sales through health & beauty specialists rise 2.6%
-
- Figure 13: Italy: health & beauty specialists, sales (excl. VAT), 2012-17
-
- Figure 14: Italy: health & beauty specialists, forecast sales (excl. VAT), 2017-22
Inflation
-
- Consumer prices fall into deflationary terms
-
- Figure 15: Italy: consumer prices of personal care items, annual % change, 2011-16
- Personal care inflation remains stable
-
- Figure 16: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
- Figure 17: Italy: breakdown of consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
Channels of Distribution
-
- Specialists increase share of BPC market
-
- Figure 18: Italy: estimated channels of distribution for beauty and personal care products, 2017
-
- Figure 19: Italy: estimated channels of distribution for beauty and personal care products, 2015-17
Companies and Brands – What You Need to Know
-
- Consistent growth amongst the Italian BPC specialists
- Douglas acquisition of LLG set to disrupt the market
- Leading specialists gaining market share
- Rising number of Italian consumers shopping online
Leading Players
-
- Acqua & Sapone rival fast approaching
-
- Figure 20: Italy: leading beauty specialists, estimated sales, 2013-17
- Wycon’s ambitious growth plans
-
- Figure 21: Italy: leading beauty specialists, estimated outlet numbers, 2013-17
- Figure 22: Italy: leading beauty specialists, estimated sales per outlet, 2013-17
Market Shares
-
- Leading specialists increase share of Italian BPC market
-
- Figure 23: Italy: leading BPC specialists’ estimated shares of all spending on personal care goods, 2017
- Figure 24: Italy: leading beauty specialists’ estimated share of all spending on personal care goods, 2013-17
Online
-
- Online usage
- Shopping online
-
- Figure 25: Italy: online buyers in last 12 months in key categories, 2012-17
- Online sales and leading online players
-
- Figure 26: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
- Italy’s beauty retailers move online
-
- Figure 27: Italy: beauty retailers: transactional websites, January 2018
- Social media usage
- Almost half have viewed beauty content
-
- Figure 28: Italy: consumer that have seen beauty-related content on social media in the last six months, 2017
- Tutorials on YouTube and Facebook most popular
-
- Figure 29: Italy: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
- The benefits of online beauty content
-
- Figure 30: Italy: benefits from using tutorial and reviews on social media, 2017
The Consumer – What You Need to Know
-
- High BPC purchasing amongst Italian consumers
- In-store remains primary purchasing channel
- Four out five shop for BPC with a non-specialist
- Consumers are overwhelmed, but don’t necessarily want help
Beauty and Personal Care Products Purchased
-
- Almost everyone buys BPC products
-
- Figure 31: Italy: beauty and personal care purchasing in the last 12 months, November 2017
- Oral hygiene most purchased category
-
- Figure 32: Italy: beauty and personal care products purchased in the last 12 months – detailed categories, November 2017
- Women more active buyers
-
- Figure 33: Italy: beauty and personal care purchasing in the last 12 months – detailed categories, by gender, November 2017
- Older shoppers take greater share of personal care purchasing
-
- Figure 34: Italy: beauty and personal care purchasing in the last 12 months, by age, November 2017
Online and In-Store Shopping for Beauty and Personal Care Products
-
- Most still shop in-store
-
- Figure 35: Italy: in-store vs online shoppers for beauty and personal care products, November 2017
- Women more likely to shop online
-
- Figure 36: Italy: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
- Online bias towards young people
-
- Figure 37: Italy: in-store vs online shoppers for beauty and personal care products, by age, November 2017
- Beauty categories most likely to be bought online
-
- Figure 38: Italy: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
Where Beauty and Personal Care Products Were Purchased
-
- The popularity of the non-specialists
-
- Figure 39: Italy: where beauty and personal care products were purchased, November 2017
- More than half shop for BPC with the grocers
-
- Figure 40: Italy: where beauty and personal care products were purchased, November 2017
- Customer profiles
-
- Figure 41: Italy: where beauty and personal care products were purchased, by age and income, November 2017
- Where people shopped and what they bought
- What consumers bought from the specialists
-
- Figure 42: Italy: BPC products purchased by retailer used, deviation from average: specialists, November 2017
- What consumers bought from the non-specialists
-
- Figure 43: Italy: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
Attitudes to Buying Beauty and Personal Care Products
-
- Demand for information on provenance
-
- Figure 44: Italy: attitudes to buying beauty and personal care products, November 2017
- Customer profiles by attitudes
- Consumers are overwhelmed, but don’t necessarily want help
-
- Figure 45: Italy: attitudes to buying beauty and personal care, by age and income, November 2017
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
Acqua & Sapone
-
- What we think
- Selex and Acqua e Sapone sign agreement
- Online store still underdeveloped
- Company background
- Company performance
-
- Figure 46: Acqua & Sapone: estimated group sales performance, 2013-17
- Figure 47: Acqua & Sapone: estimated outlet data, 2014-17
- Retail offering
A. S. Watson (Europe) (Inc. Marionnaud)
-
- What we think
- Following the UK
- Discounting
- Service
- Online
- Marionnaud
- Where next
- Company background
- Company performance
-
- Figure 48: A. S. Watson (Europe): group financial performance, 2012-16
-
- Figure 49: A. S. Watson (Europe): outlet data, 2012-16
- Marionnaud
-
- Figure 50: Marionnaud France: financial performance, 2012-16
- Retail offering
- AS Watson in Europe
-
- Figure 51: AS Watson: operating companies in Europe, 2017
- Savers
- The Perfume Shop
The Body Shop
-
- What we think
- Distinct USP suffered under the weight of L’Oréal ownership
- Mobile-first e-commerce platform roll-out
- Shop-in-shop deal with El Corte Inglés an opportunity to attract more customers
- Company background
- Company performance
-
- Figure 52: The Body Shop - Retail sales: Group financial performance, 2012-16
- Figure 53: The Body Shop: Estimated UK sales performance, 2012-16
-
- Figure 54: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
- Retail offering
Douglas Group
-
- What we think
- Strengthening market position in Spain and Italy
- Transforming the online beauty shopping experience
- Enhanced loyalty card to win new customers
- In-store events to help drive footfall in German shops
- Targeting men with new skincare products range and dedicated in-store spaces
- Company background
- Company performance
-
- Figure 55: Douglas Group: group sales performance, 2012/13-2016/17
- Figure 56: Douglas Group: estimated outlet data, 2012/13-2016/17
- Retail offering
Kiko Milano
-
- What we think
- 20-year celebration leads to collaboration with Vogue Italia
- KikoID opens in Milan
- #kikotrendsetters
- New CEO
- Company background
- Company performance
-
- Figure 57: Kiko Milano, Group sales performance, 2012-17
- Figure 58: Kiko Milano, estimated outlet data, 2012-17
- Retail offering
Lush Retail
-
- What we think
- Bigger and better shops
- New app and virtual shopping assistant to boost customer experience
- Expanded payment option with Bitcoin digital currency
- Company background
- Company performance
-
- Figure 59: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
-
- Figure 60: Lush Retail Ltd: Outlet data, 2012/13-2016/17
- Retail offering
Sephora
-
- What we think
- Rihanna’s Fenty Beauty launched exclusively with Sephora
- Mobile and digital offerings expanded
- Small store format rolled out
- New format introduced in Spain
- German expansion
- Company background
- Company performance
-
- Figure 61: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
- Figure 62: Sephora: outlet data, 2012-16
- Retail offering
Yves Rocher
-
- What we think
- Tapping into online marketplaces to reach out to more consumers in Asia
- Enhanced digital presence strengthens multichannel proposition
- Innovative one drop shower gel
- Company background
- Company performance
-
- Figure 63: Rocher Groupe: estimated group sales performance, 2013-17
- Figure 64: Rocher Groupe: estimated outlet data, 2013-17
- Retail offering
Back to top