Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Personal Technology
- Smartwatches becoming part of the tech landscape
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- Figure 1: Ownership of mobile phones and smartwatches, January 2012-October 2017
- Flagship smartphone launches boost buying and purchase intentions
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- Figure 2: Recent and planned purchases of smartphones, July 2017 and October 2017
- Household Technology
- Computer sales in decline, with no signs of ownership growth
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- Figure 3: Household ownership of computers, January 2012-October 2017
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- Figure 4: Ownership of computers, by form factor. October 2017
- AIOs benefiting from back-to-school boost?
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- Figure 5: Computers and games consoles bought in the last three months, October 2017
- Challenges remain for 4K TV
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- Figure 6: Household ownership of HD and Ultra HD 4K televisions, July 2016-October 2017
- Online activities
- Desktops dominate in review reading but not writing
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- Figure 7: Online activities done in the last three months, October 2017
- Voice and smart home device use growing hand-in-hand
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- Figure 8: Use of new technology in the last three months, April 2017-October 2017
- Special Focus: STBs and Streaming Devices
- Pay-TV providers lead but Amazon making its presence felt
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- Figure 9: Set-top boxes and streaming devices have in household, October 2017
Data Overview – Consumer Technology Products
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- Personal ownership of consumer technology products
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- Figure 10: Personal ownership of consumer technology products, October 2017
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- Figure 11: Personal ownership of consumer technology products (source data), October 2017
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- Figure 12: Repertoire of technology products personally owned, October 2017
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- Figure 13: Repertoire of technology products personally owned (source data), October 2017
- Household ownership of consumer technology products
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- Figure 14: Household ownership of consumer technology products, October 2017
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- Figure 15: Household ownership of consumer technology products (source data), October 2017
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- Figure 16: Repertoire of technology products in household, October 2017
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- Figure 17: Repertoire of technology products in household (source data), October 2017
- Recent and planned purchases of consumer technology products
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- Figure 18: Consumer technology products bought in the last three months, October 2017
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- Figure 19: Consumer technology products bought in the last three months (source data), October 2017
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- Figure 20: Planned purchases of consumer technology products in the next three months, October 2017
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- Figure 21: Planned purchases of consumer technology products in the next three months (source data), October 2017
Personal Technology – Headline Data
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- Ownership of mobile phones and smartwatches
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- Figure 22: Ownership of mobile phones and smartwatches, January 2012-October 2017
- Figure 23: Ownership of mobile phones and smartwatches (source data), January 2012-October 2017
- Figure 24: Smartphone and basic mobile phone ownership combinations, October 2017
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- Figure 25: Smartphone and basic mobile phone ownership combinations (source data), October 2017
- Recent and planned purchases of smartphones and smartwatches
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- Figure 26: Recent and planned purchases of smartphones, July 2017 and October 2017
- Figure 27: Recent and planned purchases of smartphones (source data), July 2017 and October 2017
- Figure 28: Recent and planned purchases of smartwatches, July 2017 and October 2017
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- Figure 29: Recent and planned purchases of smartwatches (source data), July 2017 and October 2017
Personal Technology – Market Commentary
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- Smartwatches becoming part of the tech landscape
- Luxury and designer options broadening smartwatch appeal
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- Figure 30: Louis Vuitton Tambour Horizon
- Figure 31: Hugo Boss Smart Classic
- Flagship smartphone launches boost buying and purchase intentions…
- …as Black Friday anticipation builds
- Savvy shoppers, aspirational buyers and impulse purchasers
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- Figure 32: Purchasing behaviours during Black Friday 2016, by gender and selected age groups, December 2016
Household Technology – Headline Data
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- Ownership of computers
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- Figure 33: Household ownership of computers, January 2012-October 2017
- Figure 34: Household ownership of computers (source data), January 2012-October 2017
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- Figure 35: Ownership of computers, by form factor. October 2017
- Figure 36: Ownership of computers, by form factor (source data), October 2017
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- Figure 37: Computer ownership combinations, October 2017
- Figure 38: Computer ownership combinations (source data), October 2017
- Ownership of games consoles
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- Figure 39: Ownership of static and portable games consoles, December 2013-October 2017
- Figure 40: Ownership of static and portable games consoles (source data), December 2013-October 2017
- Recent and planned purchases of computers and games consoles
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- Figure 41: Computers and games consoles bought in the last three months, October 2017
- Figure 42: Computers and games consoles bought in the last three months (source data), October 2017
- Figure 43: Plans to purchase computers and games consoles in the next three months, October 2017
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- Figure 44: Plans to purchase computers and games consoles in the next three months (source data), October 2017
- Ownership of TVs
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- Figure 45: Household ownership of HD and Ultra HD 4K televisions, July 2016-October 2017
- Figure 46: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-October 2017
- Figure 47: TV ownership combinations, October 2017
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- Figure 48: TV ownership combinations (source data), October 2017
- TV connectivity
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- Figure 49: Type of TV internet connection, June 2017 and October 2017
- Figure 50: Type of TV internet connection (source data), June 2017 and October 2017
- Ownership of other in-home entertainment products
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- Figure 51: Household ownership of in-home entertainment products, January 2012-October 2017
- Figure 52: Household ownership of in-home entertainment products (source data), January 2012-October 2017
- Recent and planned purchases of TVs
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- Figure 53: Televisions bought in the last three months, October 2017
- Figure 54: Televisions bought in the last three months (source data), October 2017
- Figure 55: Plans to purchase televisions in the next three months, October 2017
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- Figure 56: Plans to purchase televisions in the next three months (source data), October 2017
Household Technology – Market Commentary
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- Computer sales in decline, with no signs of ownership growth
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- Figure 57: Market value for the UK desktop, laptop and tablet market, 2012-17
- Convertible laptops show replacement purchase potential
- Hands-free Alexa strengthens Amazon’s budget tablet proposition
- AIOs benefiting from back-to-school boost?
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- Figure 58: HP Pavilion All-in-One, launched July 2017
- Gaming PC manufacturers move to capitalise on VR development
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- Figure 59: OMEN X by HP P1000-001na Compact Gaming PC with Backpack
- Non-gaming applications provide another gateway to the mass market
- Black Friday deals on the latest consoles not as steep many would have hoped…
- …but it’s a popular time to buy presents
- Challenges remain for 4K TV, but 25-34s show purchase intent for Q4
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- Figure 60: Plans to purchase 4K TVs in the next three months, by age and gender/age, October 2017
- 4K purchase intentions are dependent on consumers’ life stage
Online Activities – Headline Data
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- Online activities
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- Figure 61: Online activities done in the last three months, October 2017
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- Figure 62: Online activities done in the last three months (source data), October 2017
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- Figure 63: Repertoire of online activities done on a desktop/laptop computer in the last three months, October 2017
- Figure 64: Repertoire of online activities done on a desktop/laptop computer in the last three months (source data), October 2017
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- Figure 65: Repertoire of online activities done on a tablet in the last three months, October 2017
- Figure 66: Repertoire of online activities done on a tablet in the last three months (source data), October 2017
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- Figure 67: Repertoire of online activities done on a smartphone in the last three months, October 2017
- Figure 68: Repertoire of online activities done on a smartphone in the last three months (source data), October 2017
- New technology
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- Figure 69: Use of new technology in the last three months, April 2017-October 2017
- Figure 70: Use of new technology in the last three months (source data), April 2017-October 2017
Online Activities – Market Commentary
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- Voice and smart home device use growing hand-in-hand
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- Figure 71: Domino’s Pizza Alexa Skill launch
- More hands-free options coming to market
- Retailers boosting VR use in-store…
- …and at-home
- Editorial content becoming a more important driver of e-commerce
- Time Inc. UK beefs up Black Friday activity
- Searchability equals success
- Desktops dominate in review reading but not writing
- Pre-planned leisure still preferable
Special Focus: STBs and Streaming Devices – Headline Data
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- Brands of set-top boxes and streaming devices owned
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- Figure 72: Set-top boxes and streaming devices have in household, October 2017
- Figure 73: Set-top boxes and streaming devices have in household (source data), October 2017
Special Focus: STBs and Streaming Devices – Market Commentary
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- Pay-TV providers lead, but Amazon making its presence felt
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- Figure 74: Amazon Fire TV and Fire TV Stick
- Apple TV is settled in its premium niche
- Demographic profiles reflect increasing options at different levels
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- Figure 75: Selected set-top boxes and streaming devices have in household, by gross annual household income, October 2017
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- Figure 76: Selected set-top boxes and streaming devices have in household, by age, October 2017
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- Figure 77: Selected set-top boxes and streaming devices have in household, by presence of own children, October 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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