Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 97: Italy: consumer spending on food, drink and tobacco (incl. VAT), annual growth, 2012-17
- Figure 98: Italy: consumer prices* of food and drink, annual % change, January 2016-October 2017
- Channels of distribution
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- Figure 99: Italy: estimated distribution of spending on food and beverages, 2016
- Sector size and forecast
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- Figure 100: Italy: food retailers’ sales* versus all retailers’ sales* (excl. fuel), 2012-17
- Leading players
- Key metrics
- Market shares
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- Figure 101: Italy: leading grocers’ shares of all food retailers sales, 2016
- Online
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- Figure 102: Italy: oNLINE PURCHASING IN THE PAST 12 MONTHS, EUROPEAN COMPARISONS, 2016
- The consumer
- Who shops for groceries
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- Figure 103: Italy: who shops for groceries, by gender, September 2017
- How they shop for groceries
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- Figure 104: Italy: how they shop for groceries, September 2017
- Where they shop for groceries
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- Figure 105: Italy: grocery retailers where the most money is spent, September 2017
- Factors to improve at grocery retailers
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- Figure 106: Italy: factors to improve at grocery retailers, September 2017
- What we think
Issues and Insights
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- Is there room for another major discounter in Italy?
- The facts
- The implications
- Is it finally the time for online grocery to take off in Italy?
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending drives GDP increase
- Inflation almost negligible
- Grocers take three-quarters of spending on food drink
- Good growth in 2016 but not as high as the previous year
- A return to slightly stronger growth is predicted
Spending and Inflation
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- Italian economy is still weak
- Consumer spending drives GDP increases
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- Figure 107: Italy: consumer spending on food, drink and tobacco (incl. VAT), 2012-17
- Inflation
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- Figure 108: Italy: consumer prices * of food and drink, annual % change, 2012-16
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- Figure 109: Italy: consumer prices* of food and drink, annual % change, January 2016-October 2017
Channels of Distribution
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- Figure 110: Italy: estimated distribution of spending on food and beverages, 2016
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- Figure 111: Italy: estimated distribution of spending on food and beverages, 2012-16
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Sector Size and Forecast
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- 2016 growth good but not as high as the previous year
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- Figure 112: Italy: food retailers, sales (excl. VAT), 2012-17
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- Figure 113: Forecast food retailers, forecast sales (excl. VAT), 2017-22
Leading Players – What You Need to Know
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- Coop Italia maintains sales growth momentum
- Rivals enhance own brand and seek to develop improved online offers
- Coop Italia retains market leadership
- Online in Italy: Small and underdeveloped but bubbling under
Leading Players
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- Coop Italia reasserts its position
- Conad invests for growth
- Selex growth outstrips its main rivals
- Esselunga spreads its wings
- Gruppo VéGé leaps ahead
- Aldi still to open first store
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- Figure 114: Italy: leading grocers, sales (excl. VAT), 2014-16
- Carrefour only major operator to shrink store estate
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- Figure 115: Italy: leading grocers, outlets, 2014-16
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- Figure 116: Italy: leading grocers, Sales per outlet, 2014-16
Market Shares
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- Figure 117: Italy: leading grocers’ shares of all food retailers sales, 2014-16
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Online
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- The online sector as a whole
- Online market size for food
- Shopping online for food
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- Figure 118: Italy: percentage of all individuals purchasing online in the past 12 months, 2012-16
- Figure 119: Italy: oNLINE PURCHASING IN THE PAST 12 MONTHS, EUROPEAN COMPARISONS, 2016
- Leading online players
- Organisation structure can be a barrier to e-commerce delivery
- Conad unconvinced about online grocery
- Amazon trying to secure a slice of online grocery business
The Consumer – What You Need to Know
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- Responsibility falls on female consumers
- Consumers still reluctant to embrace online
- Coop Italia still the most popular primary shopping destination
- Consumers want to see fresh food improvements
Who Shops for Groceries
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- More than half responsible for grocery shopping
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- Figure 120: Italy: who shops for groceries, September 2017
- Gender divide remains
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- Figure 121: Italy: who shops for groceries, by gender, September 2017
How They Shop for Groceries
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- Most still shop in-store
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- Figure 122: Italy: how they shop for groceries, September 2017
- 35-44s drive online purchasing
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- Figure 123: Italy: how they shop for groceries, by age, September 2017
- Grocery shopping habits – Consumers are looking for a bargain
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- Figure 124: Italy: grocery shopping habits, Q4 2017
Where They Shop for Groceries
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- More people spend most with the Coop
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- Figure 125: Italy: grocery retailers where the most money is spent, September 2017
- A&O attracts a young shopper
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- Figure 126: Italy: grocery retailer they spend the most with, by average age and income, September 2017
- Lidl also a popular choice
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- Figure 127: Italy: grocery retailers used for top up shopping, September 2017
- Half of consumers are loyal to one retailer
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- Figure 128: Italy: repertoire of grocery retailers used for top up shopping in a typical month, September 2017
- Esselunga’s online offer stands out
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- Figure 129: Italy: how they shop for groceries, by main retailer used, September 2017
Factors to Improve at Grocery Retailers
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- Most want better quality fresh food
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- Figure 130: Italy: factors to improve at grocery retailers, September 2017
- Provenance is also important
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- Figure 131: Italy: factors to improve at grocery retailers, by rank, September 2017
- Lidl shoppers want a loyalty scheme
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- Figure 132: Italy: factors to improve at grocery retailers, by main retailer, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
- INSTITUTO CENTRALE DI STATISTICA (ISTAT) – Rome
- EUROSTAT – Luxembourg
- PIANETA DISTRIBUZIONI, a report produce by Largo Consumo
Auchan
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- What we think
- Single brand simplifies relationship with customers
- Selling off non-core businesses
- Stronger buying links with Système U but closer relationship ruled out
- An expanding presence in Eastern Europe
- What next?
- Company background
- Company performance
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- Figure 277: Auchan: group financial performance, 2012-16
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- Figure 278: Auchan: outlet data, 2012-16
- Retail offering
Carrefour
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- What we think
- A new boss, a new plan
- Core strength in food growing strongly
- Expanding convenience formats
- Online evolving
- Company background
- Company performance
- Group
- France
- Rest of Europe
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- Figure 279: Carrefour: group financial performance, 2012-16
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- Figure 280: Carrefour: outlet data, 2012-16
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- Figure 281: Carrefour (Europe): outlet numbers, 2013-16
- Figure 282: Carrefour: store numbers by country, 2015-16 (at December)
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- Figure 283: Carrefour: European hypermarket numbers (directly operated stores only), 2016
- Figure 284: Carrefour: European supermarket numbers (directly operated stores only, 2016
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- Figure 285: Carrefour: European c-store numbers (directly operated stores only), 2016
- Retail offering
Rewe
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- What we think
- Clearer strategy emerges for international operations
- Exploiting convenience
- Going local
- The natural way
- Online plans
- What next?
- Company background
- Company performance
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- Figure 315: Rewe: group* financial performance, 2012-16
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- Figure 316: Rewe: outlet data, 2012-16
- Retail offering
Schwarz Group (Lidl)
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- What we think
- Lidl lands in the US
- Further expansion
- Lidl goes on the attack in Germany
- Further gains in the UK
- Embracing technology
- Lidl bets big on clothing
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- Figure 319: Esmara by Heidi Klum at Lidl UK, September 2017
- Online operations at early stages of development
- Company background
- Company performance
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- Figure 320: Schwarz Group: group sales performance, 2012/13-2016/17
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- Figure 321: Schwarz Group: outlet data, 2012/13-2016/17
- Retail offering
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