Table of Contents
Overview
-
- What you need to know
- Products covered in this Report
Executive Summary
-
- The market
- Falling prices dampen market performance
- Inflation to support value growth
-
- Figure 1: Forecast of UK retail value sales of unprocessed poultry and meat and game, 2012-22
- Beef remains popular
- Pork held back by weak image
- High price makes lamb vulnerable
- Poultry is expected to be the winner
- Weakened Pound and inflation put squeeze on household incomes
- Slow Brexit negotiations foster uncertainty
- Access to seasonal labour remains a burning question
- Meat reduction remains on-trend
- Progress made on campylobacter levels and antibiotics use
- Companies and brands
- Co-op and Morrisons step up their commitment to UK meat sourcing
- Retailers grow their own-label easy-to-cook ranges
- Asda revives Farm Stores brand; M&S launches meat boxes
- Co-op and Morrisons highlight British sourcing commitment
- Lidl features farm visits in Christmas ad campaign
- AHDB spotlights “midweek” loin medallions
- The consumer
- Meat eating remains ingrained
-
- Figure 2: Frequency of eating types of unprocessed poultry, meat and game, August 2017
- 25-34-year-olds have the widest meat repertoires
- Meat consumption increases with income
- Chicken most versatile in cooking methods
- Encouraging recipe swaps could support wider pork and lamb usage
-
- Figure 3: Cooking methods used for beef, pork, lamb and chicken, by type of meat, August 2017
- Income squeeze will affect most people’s meat purchasing
- Savvy shopping is likely to be widespread
-
- Figure 4: Expected reactions to an income squeeze for unprocessed poultry, meat and game purchasing, August 2017
- Brexit could give UK produce the edge despite limited origin scrutiny
-
- Figure 5: Behaviours relating to unprocessed poultry, meat and game, August 2017
- Trust can be won by improved traceability
-
- Figure 6: Attitudes towards unprocessed poultry, meat and game, August 2017
- Chicken’s popularity built on strong positive associations
- Beef and pork need to push the convenience factor
-
- Figure 7: Correspondence analysis of qualities associated with types of unprocessed poultry, meat and game, August 2017
- What we think
Issues and Insights
-
- Cushioning the impact of an income squeeze on meat purchasing
- The facts
- The implications
- Consumer trust could give British meat an edge over imported post-Brexit
- The facts
- The implications
The Market – What You Need to Know
-
- Falling prices dampen market performance
- Inflation to support value growth
- Beef remains popular
- Pork held back by weak image
- High price makes lamb vulnerable
- Poultry is expected to be the winner
- Weakened Pound and inflation put squeeze on household incomes
- Slow Brexit negotiations foster uncertainty
- Access to seasonal labour remains a burning question
- Meat reduction remains on-trend
- Progress made on campylobacter levels and antibiotics use
Market Size and Forecast
-
- Market values hit by falling prices
-
- Figure 8: UK retail value sales of unprocessed poultry and meat and game, 2012-22
- Inflation to support value growth
-
- Figure 9: Forecast of UK retail value sales of unprocessed poultry and meat and game, 2012-22
- Forecast methodology
Market Segmentation
-
- Rising wholesale prices see beef value growth return
- Inflation should buoy beef value sales
-
- Figure 10: UK retail value sales of unprocessed poultry and meat and game, by segment, 2012-22
- Tight supplies slow pork value declines
- Further value declines expected for pork values
- Lamb values fall as it struggles to appeal to weekday meal occasions
- Squeezed incomes leave lamb vulnerable
- Poultry boosted by chicken’s versatility
- Strong value image should underpin poultry growth
- Increased availability boosts sales of game
- Growth expected to slow for game
Market Drivers
-
- Weakened Pound and inflation put squeeze on household incomes
- Weakened Pound has provided some benefit to producers
- Slow Brexit negotiations foster uncertainty
- Trade deals slow to progress
- Access to labour remains a burning question
- Meat reduction remains on-trend
-
- Figure 11: Consumers’ meat eating habits, March 2017
- Health is an important driver for cutting back on meat
- Ethical concerns are on people’s radar
- Plant proteins seen in a positive light
- Progress made on campylobacter levels…
- …while steps are being taken to address antibiotics use
- Undercover investigation reveals food safety breaches at 2 Sisters plant
- Retailers face questions over exclusivity
Companies and Brands – What You Need to Know
-
- Co-op and Morrisons step up their commitment to UK meat sourcing
- Retailers grow their own-label easy-to-cook ranges
- Asda revives Farm Stores brand; M&S launches meat boxes
- Co-op and Morrisons highlight British sourcing commitment
- Lidl features farm visits in Christmas ad campaign
- AHDB spotlights “midweek” loin medallions
Launch Activity and Innovation
-
- Retailers step up their commitment to UK meat sourcing
- Co-op extends British pledge
- Morrisons commits to British meat in fresh
- Own-label easy-to-cook ranges grow
- Cook-in-the-bag chicken continues to attract launches…
- …while cooking time is cut with slow-cooked and sous vide
- Asda revives Farm Stores brand
- M&S raises the steaks with meat boxes
- Tesco and Waitrose trial recipe boxes
- Sainsbury’s taps Silicon Valley gold leaf trend
- Asda and Waitrose add a sparkle to meat with Prosecco
Advertising and Marketing Activity
-
- The Co-op and Morrisons emphasise British sourcing commitment
- Supermarkets continue to spotlight British farmers
- Lidl features farm visits in ad campaign
- Co-op posts “Meet the Producer” series
- Morrisons and Lidl support farming industry initiatives
- AHDB shifts pork marketing to “midweek” loin medallions
- QMS urges consumers to “Do More with Pork”
- Industry gets behind annual campaigns
- Love Lamb Week
- Red Tractor Week
- Goatober
- Asda highlights roast-in-bag chicken for hassle-free meals
- Sainsbury’s and AHDB launch summer barbecue campaigns
- Booths aims to “Revive the Roast”
The Consumer – What You Need to Know
-
- Meat eating remains ingrained
- 25-34-year-olds have the widest meat repertoires
- Meat consumption increases with income
- Chicken most versatile in cooking methods
- Encouraging recipe swaps could support wider pork and lamb usage
- Income squeeze will affect most people’s meat purchasing
- Savvy shopping is likely to be widespread
- Brexit could give UK produce the edge despite limited origin scrutiny
- Trust can be won by improved traceability
- Chicken’s popularity built on strong positive associations
- Beef and pork need to push the convenience factor
Usage of Unprocessed Poultry, Meat and Game
-
- Meat eating remains ingrained
- Chicken is eaten nearly universally
-
- Figure 12: Frequency of eating types of unprocessed poultry, meat and game, August 2017
- 25-34-year-olds have the widest meat repertoires
-
- Figure 13: Repertoire of type of unprocessed poultry, meat and game eaten, by age, August 2017
- Meat consumption increases with income
-
- Figure 14: Eating of unprocessed poultry, meat and game once a week or more, by gross annual household income, August 2017
Cooking Methods for Beef, Pork, Lamb and Chicken
-
- Chicken enjoys versatility in cooking
-
- Figure 15: Repertoire of cooking methods used for beef, pork, lamb and chicken, August 2017
- Beef has a lead in stewing
-
- Figure 16: Cooking methods used for beef, pork, lamb and chicken, by type of meat, August 2017
- Encouraging recipe swaps could support wider pork and lamb usage
- Age divide in cooking methods
Expected Reactions to an Income Squeeze
-
- Most people would change their meat purchasing
- Most would look to savvy shopping for savings
-
- Figure 17: Expected reactions to an income squeeze for unprocessed poultry, meat and game purchasing, August 2017
- One in three would buy less meat…
- …but there are opportunities to switch people to cheaper options
Behaviours and Attitudes towards Unprocessed Poultry, Meat and Game
-
- The Sunday roast remains on people’s menu
-
- Figure 18: Behaviours relating to unprocessed poultry, meat and game, August 2017
- Brexit could give UK produce the edge despite limited origin scrutiny
- Trust can be won by improved traceability
- Soil Association teams with Provenance for blockchain trial
- Minor steps should pay dividends
-
- Figure 19: Attitudes towards unprocessed poultry, meat and game, August 2017
- Half consider sustainability, yet awareness is low
Qualities Associated with Types of Unprocessed Poultry, Meat and Game
-
- Chicken’s popularity built on strong positive associations
-
- Figure 20: Qualities associated with types of unprocessed poultry, meat and game, August 2017
- Correspondence analysis reveals the key qualities for meat types
-
- Figure 21: Correspondence analysis of qualities associated with types of unprocessed poultry, meat and game, August 2017
- Beef and pork are strong on flavour, but need to push the convenience factor
- Struggling lamb has the lead for special occasions
- Improving game’s weak image
- Correspondence analysis methodology
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
-
- Forecast methodology
-
- Figure 22: Total UK retail value sales of unprocessed poultry and meat and game, best- and worst-case forecast, 2017-22
Appendix – Market Segmentation
-
- Beef
-
- Figure 23: UK retail value sales of unprocessed beef, 2012-22
- Figure 24: Forecast of UK retail value sales of unprocessed beef, 2012-22
- Figure 25: Total UK retail value sales of unprocessed beef, best- and worst-case forecast, 2017-22
- Pork
-
- Figure 26: UK retail value sales of unprocessed pork, 2012-22
- Figure 27: Forecast of UK retail value sales of unprocessed pork, 2012-22
- Figure 28: Total UK retail value sales of unprocessed pork, best- and worst-case forecast, 2017-22
- Lamb
-
- Figure 29: UK retail value sales of unprocessed lamb, 2012-22
- Figure 30: Forecast of UK retail value sales of unprocessed lamb, 2012-22
- Figure 31: Total UK retail value sales of unprocessed lamb, best- and worst-case forecast, 2017-22
- Poultry
-
- Figure 32: UK retail value sales of unprocessed poultry, 2012-22
- Figure 33: Forecast of UK retail value sales of unprocessed poultry, 2012-22
- Figure 34: Total UK retail value sales of unprocessed poultry, best- and worst-case forecast, 2017-22
- Game
-
- Figure 35: UK retail value sales of game, 2012-22
- Figure 36: Forecast of UK retail value sales of game, 2012-22
- Figure 37: Total UK retail value sales of game, best- and worst-case forecast, 2017-22
- Offal
-
- Figure 38: UK retail value sales of offal, 2012-22
- Figure 39: Forecast of UK retail value sales of offal, 2012-22
- Figure 40: Total UK retail value sales of offal, best- and worst-case forecast, 2017-22
Back to top